Benefits of Email Marketing

What is Email marketing?

In the world of direct marketing, email marketing is the most popular. Email marketing makes use of electronic mail as a means of forwarding advertisements and commercials to people all over the globe.

This kind of marketing has become popular in this rapid growing technology-era. It has become an essential marketing tool yet many businesses are still not taking full advantage of this simple method of marketing.

Having  an instant connection with your customers can develop a merchant-customer relationship in order to enhance business based upon loyalty and trust. Providing valuable information about your product or industry or special offers can always entice new business.

It is not only used to develop a merchant-customer relationship but to send emails to new customers and companies to better promote your business.

Your messages are delivered with the click of a button to a wide range potential customers. This is the basic foundation and purpose of business marketing.

This article discusses why email marketing has become one of the best marketing techniques.

  • 6 Comparison with traditional marketing methods.

Email marketing is very different from the traditional marketing in many noticeable areas;

  1. It promises an exact return on investment and the marketing results can easily and efficiently be tracked down. Email is reported to be a much more cost effective marketing means than the mainstream mail marketing techniques.

  2. The advertisers can make a direct communication with the customers unlike in the mail marketing.

  3. To some degree it does not require any initial investment. Traditional marketing methods required money for even a small advertisement. With email you can create craft and send a limited number of messages without any special software or hardware.

  4. A single email can address a million people at a time unlike in other marketing methods.

  5. The emails can even be made personal depending upon the quality of Daedalus that you obtain. Some data has numerous fields of information like full name mailing address phone numbers and more.

  6. It requires less time and money compared to most other marketing strategies.

There is a reason that mostly every Fortune 1000 company and major brand or business uses email marketing to some degree.

The Benefits of Email Marketing

With the rapid increase of internet usage globally, email marketing is becoming the most frequent marketing means.

According to a research, email marketing has proved profitable to many businesses and startups.

Email is arguably one of the most profitable and beneficial marketing methods in this digital era.

  • Increased opportunities

This widely used means of marketing offers more opportunities for small businesses that are on their road to success.

With email marketing, businesses can develop their roots anywhere and form relationships with a larger audience right from the start.

  • It is Targeted

The issue of non targeted marketing had been solved by Official Email Marketing.

With the emergence of email marketing, one completely has the authority of his business audience. One of the major benefits of email marketing provides the ability to build and grow your email contacts databases with each new campaign sent. This database has tremendous value to your company’s marketing efforts.

The messages and emails are usually sent to the specific clients who have signed up for it or opted in.

  • It increases brand/business awareness

Better designs, smart and precise creative writing will surely grab the viewer’s attention.

When consumers read the email messages or click through a call to action link contained within the body of your message, this can be tracked by the email marketing software.

Opens, reads and clicks can be collected automatically by using web-based software platforms such as Official Email Marketing.

  • Email Marketing is Shareable.

With a single click of a button, a single email can be shared with millions of other people. Any new news or offers are immediately forwarded to clients and customers.

This way any new company information does not stay behind the curtains and is immediately shared and viewed by many.

  • Develops a merchant-customer relationship

Sending emails to the customers and companies with a purpose of developing a loyal advertiser-customer relationship. The emails sent to previous customers are given a more positive response.

  • Provides an open platform for merchant-customer communication

In the online marketing process, there are always a number of questions from customers.

Many companies have  stated this problem was a major issue and quite a cumbersome process before an email marketing strategy was introduced.

Now, via emails, the business can easily ask their clients about the marketed product. This way businesses are taken to another level. And if your client no longer wants to participate they can easily opt-out or remove themselves from any future mailings.

  • It is measurable

There are many marketing avenues that can not give precise results, like print, radio, or traditional static ads. Rather the results are ambiguous.

Email marketing technology has the potential to draw delivery rates, clicking rates and viewing rates very accurately and build your database strength ongoing.

The customer’s feedback can further tell the business what’s-working and what’s-not.

  • Email Marketing is Cost effective.

One of the major benefits of email marketing is that it requires no investment. Email marketing is cheap. Unlike the usual manual traditional marketing, it does not involve any printing or posting costs.

  • It is easy to create

You don’t require a huge marketing team to start your business marketing plans.

  • It is easy to track

Many online softwares are now developed to track down the customer’s activity and will provide important campaign statistics.

  • Fast responses

Email marketing, along with being cost effective, is also time efficient. With a good subject header and informational email message your response rate will increase.

  • Flexible

Flexibility is another characteristic of email marketing. With the statistical knowledge of the emails, the advertisers work out the parts that are working and the ones that are not sometimes considered split testing.

This can eliminate any wasted campaigns and promote more efficient marketing ongoing.

  • Global

Another very major advantage of email marketing is that it is spread over a wide platform.

With a single click, you can send a single advertisement to a wide range of people all over the world who further shares it with others.

  • Highly Personal

Emails are flexible enough to allow the sender to personalize with the details one wants. The sender can make formal and informal advertisements depending upon the audience and fields of data provided in the data lists.

The way of not only addressing the greetings can be adjusted in emails, and use of city, phone number, comments or any other information can be inserted into the email for additional personalization.

This facility is obviously not available in any other kind of marketing strategy.

  • Interactive

Email marketing is interactive. One can make use of videos, games and even music along with simple written messages to keep the targeted viewer drawn in.

  • Less Limitations

Email marketing can be initiated or scheduled for anytime and from anywhere.

It does not actually require a particular environment to get started as it’s online web based software.

  • Requires less efforts

The efforts put in by a marketer is far less than those put in by a regular methods. However it’s of high importance for best response to make an attractive advertisement.

  • Boosts up the business

Businesses that are slowing growth because of poor marketing strategies are breaking new ground and growing again with email marketing.

According to recent marketing report, businesses that are stuck with the same marketing methods need to switch to new marketing approaches like email newsletter campaigns and Influencer marketing.

  • Segmentation

Segmentation is the practice of splitting up your email list into more targeted groups. No other marketing method other than email marketing allows segmentation.

  • Immediacy

Emails have made marketing faster than it was before.

A business can start seeing positive responses within minutes of emails being delivered. Previously, the businesses had to wait days and even months after placing new advertisements.

With email marketing, the results are seen immediately.

The immediacy of the email marketing can also be linked to the faster communication means that the marketing has brought with itself.

The Email advertisers don’t need to wait for anything and can immediately send emails to millions of people advertising their new products.

  • More Frequent Communications

Just because email takes a very short time to create and send messages to a huge audience, it has made communication between the advertiser and the customer faster and more frequent.

Instead of posting regular emails and letters to the clients once or twice in a month, e-marketing allows daily news update to the subscribers about the new products and services.

  • It is simple and efficient

Most of all, email marketing is just as simple as one advertiser would dream of.

Anyone can do it anywhere and at any time without any external issues. Apart from being a very easy way of advertising, it is just equally effective and has helped boost up millions of businesses worldwide.

Things to be kept in mind when email marketing

Despite the numerous advantages and wonders of this kind of marketing, there are a few things to be very particular about while email marketing or your emails would be of little or no help.

  • Relevance

Emails allow a huge space to the advertisers for writing everything they can to market their business.

However, relevance is very important when writing emails.

The clients may get put off and stop further viewing your email if it is too lengthy and off the track or pitchy.

  • Timing

Don’t send emails too frequently that the subscribers stop paying attention to them.

Also, some have said don’t send emails in the working hours. Emails sent at busy hours may not be responded to and may even end up in the spam folder.

  • Creativity

Make your emails very catchy for the viewers. Get creative and know your industry. Sign up for competing company newsletters and understand how they sell differently.

  • Attributes

When writing emails, there are a few important attributes that should not be ignored.

For instance, do not forget the subject line and the header. Take time with your subjects headers and read about how to best create them.

Highlight the points that you want to emphasize upon. Also, be very careful while differentiating between formal and informal emails.


If your businesses marketing efforts are not shocking and amazing you are not getting the required outcomes.

Have a real look into your marketing strategies. Marketing is an essential tool for a successful businesses. If you haven’t considered email marketing for your business until now, switch.

In today’s ever-changing marketing arena, email marketing is proved to be the most suitable marketing strategy overall.

It is a targeted, flexible, credible, cost-effective and the most time efficient marketing method.

Learn how email can help your business today:

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