There more than 1.5 billion emails users worldwide. An increase in this figure is expected to about two billion users in the coming two to three years.
This establishes the significance of email marketing. In this world of technology and globalization, emails play a substantial part in our daily routine.On a researched data basis, there are approximately 196 billion email processes ongoing daily. Out of which, 109 billion are business emails.
This is why most marketing agencies always always stress the importance of incorporating email campaigns into daily business operations.
Reading and responding to emails has become a big part of our lives; hardly will you meet anyone these days that doesn’t utilize multiple email accounts.
Social media is also a very important platform for bringing more traffic to your business with social media management but email can help convert those visitors into customers and provides control of your contact lists.
Affiliate Success with Email Marketing:
Email augments the success rate for your business.
There are numerous benefits of email marketing for affiliate marketers that no other marketing platform can deliver.
Benefits to using email:
- Email Marketing is a cost-effective process. One email costs literally nothing and you can reach a wide range of audience through email campaigns.
- This budget-friendly, effective marketing technique has helped millions of small businesses grow rapidly.
- The traditional methods of marketing like television or radio may be essential, but can’t replace the significance of email marketing for new business.
- It has been estimated, 85 % of the US retailers regard the email as the most effective way for acquisition of new clients.
- The ROI is greater than traditional digital advertising and has also proven a higher more positive response rate.
Email Marketing is a measurable entity that allows accurate estimation of your campaigns success.
Email marketing software enables you to see statistical records of how many individuals opened your emails, the number of times links were clicked and unsubscribes.
This gives the valuable information about the progress rate of the email campaign.
The adjustments and improvements can then be made accordingly with the response rate from the audience in real time.
A study published by ‘Exacttarget’ showed that 91% of people used their mobile phones and tablets to access their emails.
This gives another advantage to email campaigns.
Marketing with email software leads to the impulse buying and promotes a high call to action rate by the consumer.
With proper action buttons and straight links to the checkouts, a newsletter has proven to achieve a high number of sales for any company that implements this on a regular basis.
In terms of steps to purchase.
No other marketing platform can enable such a quick sales process, by just clicking two or three buttons.
Higher Success Rates with Email.
Here are some essential tips for anyone looking to have success with affiliate marketing email campaigns:
Catchy Subject line: It will decide the initial fate of your marketing campaign. Either your email is going to get clicked, opened and read or it will land in the trash bin.
You have to carefully craft your subject lines.
The characters should be fifty or less but the subject line must constitute a descriptive character.
You can also test the subject lines by dividing the list of subscribers in a half and then send two different title lines to them and check the response rate. Known as split testing. This will let you design the titles according to the results.
A question can be asked in a subject line, or offer a benefit.
Text to Image Ratio: This is a usual mistake done in the emails.
The emails are loaded with heaps of images and containing a little content in them.
Many times the inboxes aren’t set to download the images. The images get blocked and then the user will find nothing beneficial in the mail.
You can add images as they build a better impression but there are certain rules that should be followed.
Only less than twenty-five percent of the email template should be image based. L
The important information like the product price, title, expiry date and value proposition must be in the HTML format. Add the click buttons also, in your emails.
Spam Tips: This is the biggest challenge for some email marketers, as the emails can land in the spam folders of the user and all your efforts will go futile.
There are some steps that are a must to be followed every time you are going to send emails campaigns.
You have to send emails through your own domain or the one which you are authorized to use; the information in the email must be yours or related to your business, and the ‘from address’ and ‘reply to address’ must be the same.
A company name and postal or street address must be stated as it ensures that you aren’t the scammer. These steps will prevent your email from being flagged as spam.
Subscribers: Add to your subscribers list by following these handy points.
Improve the visibility of the emails by adding the ‘share buttons’. This will allow your readers to easily forward your emails.
Make sure your content can also be shared through the Facebook and Twitter etc, which are the popular social media channels.
Add the ‘unsubscribe’ link in your emails. The users should be allowed to stop receiving the emails whenever they want and make sure you are excluding their email addresses from the mailing list.
This isn’t just a moral act, but a vital facet in ensuring your emails don’t get flagged as ‘spam’.
Proper Timings: The timing of your message can be very important, which is often a neglected attribute.
It has been noticed that the higher rates of email opening are in the evening.
Also, avoid sending emails on Monday as lots of schedules and workloads are higher, there is a less probability that you email will be read.
The highest response rate of emails was noticed between 7 to 10 pm.
Mobile Versions: It is important to optimize emails for different operating systems and devices.
Most users prefer to check emails from their mobiles or tablets as soon as they receive them, so make sure your emails are properly displayed and all the links added in the emails are working from the devices.
Links: The basic aim of the emails is to improve the traffic to your business page, website or the product page.
Add multiple links to your emails; at least one link per paragraph is a good idea.
Get creative and use compelling action words like “buy one get another free – before midnight only”.
Put links after stating some persuasive and propitious detail in your email.
The links should be relevant to the offer you are making and never be misleading.
Email Marketing is a wonderful advertising platform.
It enables a direct interaction with the customers, and delivery of a ready-made knowledge about new products and deals, right in their inboxes.
Email marketing has always contributed to high success rates because the customer can order the products instantly by acting on links with the most updated product information you have to offer.
To learn how email marketing can work for your business visit http://www.officialemailmarketing.com
Article Source: QuilPen.com