Why social media matters

WHY SOCIAL MEDIA MATTERS | Buzzfeed

Social media has fundamentally changed the way companies communicate with their customers.

Buzzfeed:

What used to be a one-way dialogue has become a two-way conversation, a great channel that allows a company to receive both positive and negative feedback they can use to improve their products and services.

Back in the day, companies used to reach customers via different media formats: newspaper, radio, and TV.

All of these remain popular advertising channels; however, none make it possible to track their ROI.

How many customers ended up buying a product because of a specific marketing campaign?

How many buyers first learned about a product on the radio? How many of them saw a specific newspaper ad? It’s a guessing game at best.

When the Internet came around, and results were measurable by tracking website visits and click-through rates, metrics started to become more accurate.

But there was still no way to communicate with the customer — it was all about getting them to your website and hoping they would find what they were looking for.

The reason why a visitor left a website after only four seconds could only be speculated.

With the advent of social media marketing now has a totally different reach and return.

Social media allows for a true connection between the company and the customer, where both can communicate with one another.

It is one of the best examples for a true win-win situation: the customer can raise his opinion and get a response, while the company gets to dive deep into customer care and assess their overall performance.

Below are ways you can manage your social media

View the solution for managing your social media and Read the full article below;

Source: Buzzfeed.com

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