Before sending your first post, it’s important to have a detailed social media strategy in place.
This should outline what you want to achieve, such as more brand awareness, additional traffic to your website, or increased sales.
This strategy should then document what you need to do in order to achieve these set objectives and be used as a guide throughout the rest of your process.
Review your branding to ensure it’s clear and consistent across all of your social media channels (and other marketing platforms).
Use your logo for your profile pictures and ensure your cover images clearly display your business’ USP (unique selling point).
What Type of Social Media Marketer Are You? Interactive challenge
The major key is being remarkable and the best part is that social media allows a company to receive feedback on any campaign, even those not run online.
If a marketing or advertising campaign is remarkable in any way (good or bad), the company will hear about it, as the average customer today is very likely to share his or her experiences or opinions with their trusted circle on Facebook, Twitter, and other social media sites.
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