WHY SOCIAL MEDIA MATTERS | Buzzfeed

It is one of the best examples for a true win-win situation

QuilPen Articles for Business

Social media has fundamentally changed the way companies communicate with their customers.

Buzzfeed:

What used to be a one-way dialogue has become a two-way conversation, a great channel that allows a company to receive both positive and negative feedback they can use to improve their products and services.

Back in the day, companies used to reach customers via different media formats: newspaper, radio, and TV.

All of these remain popular advertising channels; however, none make it possible to track their ROI.

How many customers ended up buying a product because of a specific marketing campaign?

How many buyers first learned about a product on the radio? How many of them saw a specific newspaper ad? It’s a guessing game at best.

When the Internet came around, and results were measurable by tracking website visits and click-through rates, metrics started to become more accurate.

But there was still no way to…

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