In today’s fast-paced marketing Arena companies are building increasingly larger contacts databases and deliverability, is becoming an issue for many growing businesses.
Traditional web-based applications, that allow for free sign up with a limited deliverability trial are not functioning for larger companies due to the strict email delivery policies imposed by most of these email delivery platforms.
- Email is a medium to reach the targeted audience seamlessly.
- Email marketing is a credible, measurable and cost-effective medium that is ignored by many businesses due to the complications of delivery and the data management that is involved.
This is a new area of marketing for most.
Marketing is imperative for the success of any business.
What problems do most businesses face with email marketing? Simply said, most businesses don’t know how. And that’s okay!
This is why choosing the right delivery software and so important.
It’s important to choose an online software platform that has a technical support available for any level of delivery you choose, from a light monthly campaign, to unlimited-sending.
- Choosing a delivery software that is unique to you and no other – with dedicated sending domains and IPs.
- No-contract month-to-month billing, upgrade and downgrade at any time.
- Prorated monthly packages.
- Everything is included, even the contact data “targeted to your specific business” and access to the Official web-based delivery software to send and manage your campaigns with great success.
- All-in-one email marketing with one simple dashboard that you can login to from anywhere.
10 reasons why email marketing tops any other form of online marketing.
Creates Brand Awareness When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email marketing. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.
Cost Effective What is the most appealing benefit of email marketing? It is the return on investment as the businesses does not have to incur postage fees or advertising fees. Email marketing grows your list and contact database with each campaign sent or email list purchased.
Segmentation With the help of small business email marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email marketing have improved the chances of engagement.
Call to Action Another benefit of email marketing is that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase sales.
Easy to Track It is easy to see where you are doing something wrong in email marketing and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list. This small business email marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.
Result Illustrated Immediately When a business sends an email, they can witness the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.
Easy To Create To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.
Shareable The customers can easily share the best offers and ideas with their friends and family. They can do this just with a click of a button. Apart from this, your customers can introduce your business to a new market.
Email will be Around Email has been around for a lot years. In 1978, the historical first ever promotional email campaign was sent. It was sent to almost 400 people. Since its inception, email has been growing consistently. Previously you needed a developer to create an email but now you can easily send emails.
Creating an email list is a stable and long-term investment.
Get started and learn more with official email marketing view pricing and a wealth of features.