Applying Traditional Advertising Concepts To Online Marketing Is A Big Mistake

Traditional advertising typically refers to TV or radio spots, print media, direct mail or telemarketing.

These forms of advertising are usually polished and professional.

Their cost is in both creation and promotion.

Online marketing includes content strategies, social media promotion, email marketing and online ads. Understanding how online marketing works is critical to its success.

Source: Forbes https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/28/applying-traditional-advertising-concepts-to-online-marketing-is-a-big-mistake/#42f535747a2b

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