Category Archives: Content Marketing

Content Marketing

Applying Traditional Advertising Concepts To Online Marketing Is A Big Mistake

Traditional advertising typically refers to TV or radio spots, print media, direct mail or telemarketing.

These forms of advertising are usually polished and professional.

Their cost is in both creation and promotion.

Online marketing includes content strategies, social media promotion, email marketing and online ads. Understanding how online marketing works is critical to its success.

Source: Forbes


9 Ways to Promote your Products with Little to No Money | [VIDEO]

Here are 9 effective and inexpensive ways to market your product or service online and offline

Not only did I find it very interesting from a marketing stand point but I also believe that young entrepreneurs or small business owners will benefit from the information that he is sharing.

In order to have a successful company, It’s clear that a company needs to find ways to promote their products and or services on an ongoing basis (365/24/7)

You are just starting your small business or you already have a business but you are looking for ways to get your product or service in front of the right people.

You know you need to come up with a truly effective marketing strategy. And you know you can’t afford to spend a lot of money because you need to make some money before spending some on your business.

Original article source….

Martin Paquette

Special thanks to (Martin Paquette linkedIn) with Upside Videos be sure to follow them on YouTube.

Martin is an energetic and very talented young man. It was a great pleasure working with him.



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Publish Powerful Articles On LinkedIn That Get Noticed

It’s true! It’s Well Worth The Trouble To Publish Articles On LinkedIn..

According to LinkedIn: the average Influencer post can tally up more than 31,000 views and receives more than 250 likes and 80 comments”.

Granted not everyone is an influencer on LinkedIn with thousands of followers, however, if you are connected with people of similar interests and nurture the positive growth of your network you too can also see amazing results with a short period of time on LinkedIn.

To grow your Power on LinkedIn first you must…

Full Article Source:

How Small Businesses Entrepreneurs and Leaders Promote Themselves

Ongoing business promotion is a key factor for running a successful company – “no matter what size;”

There is no way to survive without constant promotion and embracing change, new ideas, and approaches towards your marketing.

It is not always the most thrilling activity, especially when you’re just starting out as a small business, but good marketing takes time and personal nurturing by the company’s leaders.

Frankly speaking the competition is so high in many of today’s Industries most business couldn’t survive without a creative marketing application. A more personal approach towards influencer marketing.

“It’s recommend” to spend at least an hour or two everyday promoting your business and figuring out the best promotion plan that makes sense for your specific future goals. Sit down and recraft your marketing plan and it can put more money into your company instantly.

Business Leaders and there marketing promotions
Do leaders understand marketing?

Don’t get sold into paying thousands a month for a marketing Seo company when you can save that money starting now.

Formulate a personal “long-term” plan from the ground-up no matter the size of your business.

Marketing has changed

Many marketing companies have minimum budgets for their clients that are “large” and this is to weed out the smaller companies that can’t afford to lose money month over month on their marketing..

Always be very wary of large minimum budgets.

Know this, no matter how good your product or services are no-one will be able to promote them the way you will.

You know what you’re selling and you know your brand.

And you’re passionate. If you have a more hands-on approach to your marketing the money that is spent is always spent much more wisely.

Paying closer attention to your marketing and marketing budget can save your company money.

There are many fancy ways to promote your business with hiring a company, but they can get expensive quickly;

Coincidentally most of these techniques are very profitable for the marketing company that you hire but little else.

Here are a few inexpensive ways you can promote your business online and off – what it will cost you is a little time: What you can learn from understanding the basics about your marketing will pay off in the long run.

9 Suggested Promotion Strategies

  1. Local Listing: Start by registering your business with Google Place as it will allow for people to find you when they search on Google. Your business location will automatically be added to Google Maps, so people can discover you in seconds. Fill out the form posted by Google maps, and register; they will take you through a verification process, and that is done one of two ways. They can give you a call, or they will post you a letter with the pin on it to your work address. Move towards Yahoo and get your business added to the database of businesses known as Yahoo! Directory. It will only take a few extra minutes, and those minutes are worth it. Moving on to Bing, they offer a similar service as Yahoo; and the signing up process is the same.

  2. Social Media: Many people feel that social media has been just another place to gain exposure. While that is correct and entrepreneurs and leader should keep a strong presence on social media, they also need to invest an hour on various social media platforms on a regular basis. Keep in mind that it is not just your business page, it is your entire presence that counts. Think about the big names in the industry, and check out how solid their social presence is. They started from the bottom just like you will, and rise to the top. In the beginning you can use the advertisement and promotion options, and once your accounts start rolling, it all depends on you. Keep in mind that you are required to keep both presences strong, your personal presence and your company’s presence. This is a great way to help your small business gain attention.

  3. Websites, Blogging, and Magazines: There are countless websites and blogs that are looking for content. Many leading blogs accept “guest posts”, articles, and blog posts by people who do not own the website. The purpose of these guest posts is to allow the user to gain access to a great range of visitors. These well-known websites charge a specific amount of money for each post, but make sure that your post will be shared and viewed by a range of people. Such websites are a great way to get your message out there if you do not have a website, or a set running blog with a dedicated audience. Keep in mind that it is a one time investment, so do not pick a website that does not have a strong and professional look.

    It is advised to keep the niche of your business in mind, and look for a website that caters to that niche alone. As you need to market according to your target, any other marketing will be a waste of time and money. So if you are selling clothes online or offline, get your articles published in a fashion blog, and make sure that it is optimized for the search engines.

    Blogging: If you wish, you can start a small blog on your website, but keep in mind that it is no easy as it sounds. There are many aspects that need to be considered, and it will take you some time before you gain loyal audience or any audience. However, this is a great way to get in touch with your customers directly. One key to succeed is to keep up a regular blog and keep posting.

    Magazines: The magazine industry can provide a strong online presence, offline however… The good news is, they are often looking for content. Again, the trick is to get your article published in a good magazine, that caters to the same niche. Make sure they’re organized and they have a loyal reader viewership base.

  4. Videos: you can use YouTube to post creative videos related to your business, service or products. Start by creating a Channel for your company and start posting promotional videos and helpful content. Keep in mind that the content needs to be light and something people can relate to. There is no need for serious promotions, or over the top funny ones; you need to post videos that are a perfect mixture of both. Keep in mind that this is not TV and you need to keep adding interesting material to keep users engaged and interested.

  5. SEO: As much as the word itself ultimately screams never ending money pit, don’t underestimate the power of some basic on site search engine optimization, as the online world is constantly evolving no SEO company can promise any type of results ongoing. A good SEO optimized website will score a better ranking, and allow your website to be viewed by more visitors. There are plenty how to SEO guides online and even watching quick YouTube videos can help. Google Chrome has some add-ons and extensions to their browser that can also help you optimize your web page for free. WordPress offers professional  platforms  that can provide all these functions for you and clear out the middleman. These tips will help you get started in the right direction. Learning the basics about how search engines work will also help you while blogging and posting content online. Remember that the search engines like organic content and honest truthful information so trying to manipulate this with search engine SEO companies goes against the basic grain and fundamental principles of how the Google search engine algorithms work. Simply said, provide and share good content. Update your pages and even past posts regularly and you will soon see amazing results. Just remember Google is much smarter than your SEO or marketing company will ever be.

  6. PR: A well written Press Release is something every business owner should invest in. Every time your business does anything that is newsworthy, don’t hesitate for a second before whipping up a press release. There is a good chance people will pick up on it, and it will help you create sales. Press releases are designed in a way to generate publicity, and there are numerous websites that will let you post your press release.

  7. Online Community: there is a niche for every community, and it is always a nice gesture when you sign up and contribute. This is a crucial set for you, as you will be making space for yourself in the community. It is as simple as signing up, and after a while people will start recognizing you, and you will be able to brand yourself or your business. In addition, it is a great place to make contacts and links for your business. But before you go on to make contacts, start by making yourself beneficial to others, answer questions; and keep sharing relevant content. Simply add a link to your website when it is relevant, or you company name in the signature space under your content.

  8. Buddy Marketing: it is a joint venture between two businesses, during which you will be joining hands with another business(es). This way both parties will pool their resources and get to business promotion with a strong backing. For instance, when they or you post a brochure of your/their business you can add a leaflet or a business card. This works on both sides, and is an amazing way to extend your reach. This will allow both parties to reach a new sector of potential clients. If you wish to get creative you can run a content together, and it will serve the purpose of both the businesses. These methods will help cut down greatly on your promotion expenses, as many promotion techniques are too expensive for small businesses to implement alone.

  9. Give Away: if you have the chance to “give away” your products or services as a sample, chances are more people will be interested in purchasing from you. It is simple logic, people tend to buy from those who are willing to take the first step. There is no harm in offering a free sample or trial, and it will give the customer a peace of mind knowing they are purchasing something they have experienced.

These nine easy promotion strategies are not only inexpensive, they are a solid lead in the right direction for any small business leader or entrepreneur.

These basic marketing techniques have helped small businesses and startups gain the hold they require to survive in this new economy – the most powerful form of online marketing?

“It’s none of their business that you have to learn to write. Let them think you were born that way.” – Ernest Hemingway

These tried and tested methods will ensure customer engagement, building relationships, and will keep your brand in high praises.

The idea is not just to make money, it is to invest in places that you and your business can gain from for a bright future.

by: Rodney Gray

Join “me” on: LinkedIn | Twitter | and this Blog QuilPen

“If this article was helpful in any way please follow, like, comment or share.” –

Marketing with CRM Software – how does it work?

Marketing with CRM software allows you to automate most of the process and helps with customer interaction.

An Official Email CRM software has consistently proven to be one of the best performers for small business digital marketing and has been highlighted in Publications such as Forbes, Huffington Post, among others for its cost effectiveness and the ongoing value of the databases that consistently gets built. The individual or business should always keeps the growing database in retention.

This is something that is nonexistent with traditional seo, pay-per-click or Banner type advertising.

What is CRM Software?
Marketing with CRM Software

According to Google: Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention.

Customer Relationship Management Software

If you’re looking for a simple platform that enables you to upload your contacts databases and create powerful messages for email dissemination.

Many companies can provide a service for email delivery however many of the same companies prefer the small newsletter delivery type and fall short when a customer has an older database, gets just a few complaints, or wants to disseminate many thousands or millions of emails at one time.

These types of services are quickly learning that a high-volume CRM email marketing software is what most companies are looking for in order to grow beyond in-house contacts databases.

Many of the contact email newsletter software that currently exists does not allow you push Beyond few hundred emails and will restrict your account in some way if you get many bounces.

Today’s the average person has 1.9 email addresses and in North America that figure could be even higher.

View your options |  Everything you need for successful CRM email delivery campaign can be found at Official email marketing.

How-to Build Unlimited Traffic With Wordpress |

How to Build Unlimited Traffic With WordPress

WordPress is a platform for any business looking to publish their product or service online.

Who uses WordPress?

Anyone can create a free website and publish copy, images and videos. It can manage your social marketing and email dissemination

WordPress will allow you to schedule specific dates and times for posted content.

WordPress will also push your content to the most popular social media like LinkedIn, Facebook pages, Twitter, Google Plus, among others.

How do you generate traffic with WordPress?

Simply by publishing quality content that’s related to your business or service. Sharing valuable content will pay back through search traffic and social media ongoing forever.

For more original Articles on Small Business and Entrepreneurship | Follow on Twitter @OfficialOEM or directly Via |

 How-to Release Press on Google News | $59

Why Send A Press Release?

The key purposes of a press release is to make the media aware of your news, and to also have consumers interested in your products or services directed to your press release. 
Press releases are used to share newsworthy content with interested parties. However press releases are commonly used to complement any existing SEO strategy. The Send Press Releases distribution uses a mechanism that allows your news appear in the “News” section of a Google search. This has been proven to drive organic traffic to your website, generating a positive targeted buzz, and brand awareness. [FB]

Send press releases
Mobile news releases | Google News press release distribution | Credit: sendpressreleases

Your Press Release on Google News:

Everyone’s A Marketing Expert! Thus Creating a Shit-ton of Noise..

As you know, the online marketing industry (internet marketing space) is full of really loud voices, maybe their timing was lucky and wrote a book on your favorite social media platform, maybe they have made lots of money in a specific area, maybe they have a framed diploma on the wall because they feasted from the same trough and passed exams fed from one main source..

(Define trough: a long, shallow container from which animals (such as cows, pigs, horses, etc.) eat or drink)

Let me give you some very sound advice! You should ignore most of them. Be your own filter and seek out information don;t just accept it.

Can the current online marketplace be to blame? Is it the millennials, Can it be the Man!! Who TF can I Blame??

haha Ok, first you need to settle down 😉

We all know, it’s very hard to know where to start – and who to trust. Does this create an online marketplace for those who peddle online internet, and online marketing services, “myself included”, to shout that they are doing it best!! And only their company has the strongest vision for your campaign?

(Most of these companies are the same ones that copy my work, subject headers, and steal my topics..) grrrr… I guess Charles Caleb was right in quoting “Imitation is the sincerest [form] of flattery”. I can’t blame them I guess.. I would copy me!

So what does it accomplish by shouting from the rafters that you are the best! Nothing.. A “good” marketing firm will always do the following;

  • Make the customers ROI the main priority for all departments within your company.
  • Never talk badly about the competition.
  • Provide credit to sources they, educated from, when immortalizing it in their writing
  •  Provide information and expect nothing in return
  • Give unique marketing options that  are exclusive to that marketing firm, provide marketing tools complimentary, or included as part of the other services offered.

When you offer everything to everyone – This creates a shit-ton of noise, and finding the right information can be tricky to a business leader or entrepreneur as they are typically the trusted source of this information. Trust me when I tell you (most leaders generally have no clue and are good at speaking and sales.. Not results!)

Rodney Gray Ezine articles expert author
Ezine articles expert author: Rodney Gray
  • Want to read more published articles by Rodney Gray (me)?

  • Be sure to follow me below or @ if you have any topic ideas or if you want an article about your industry conatact me on LinkedIn or Skype at “officialinternetmarketing” I look forward to talking soon! – Rodney

About Official: Operating from the company headquarters at Kelowna, BC, Canada, Official Internet Marketing was founded in early 2010 and have grown as one of the premier companies for online marketing services-specifically – Official email marketing, SendPressReleases press release distribution, and credit card fraud protection for merchant account customers with CardVerify.

Talent hits a target no one else can hit; Genius hits a target no one else can see. ~ Arthur Schopenhauer

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Elon Musk is considering reviewing employee salaries at SpaceX to ensure that women and men are paid fairly, the chief executive and founder said at a dinner at a private residence in Beverly Hills..

Ad: limited time. Free email marketing data list with web-based email marketing software registration.

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B2B Email Marketing for US Businesses – Target Specific Companies 

b2b email marketing data includes b2b contacts that include: business name, email address, website address, phone number, fax number, and sic codes.

Email marketing b2b database marketing

The advantages of a high quality business to business email marketing are well-documented. First and foremost, it is one of the cheapest ways to send your message out to your potential customers and b2b email marketing, is the only type of marketing that allows you to build it better and stronger with each campaign sent.

Without a doubt email marketing boosts sales and your bottom line!

Official Data Sample b2b email marketing database: More Here