OfficialEmailMarketing.com founded in March 2010 has grown into one of the premier online companies for email marketing. Over 70% of marketers today agree that email marketing is core to their business operation and most marketers claim that an email is a critical tool for ongoing sales and new client acquisition. Another 20% of online marketers also say that their businesses primary revenue source is directly linked to email operations and growing.
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Sending emails for acquiring new clients is a strong and effective marketing strategy. Most first-time email marketers do achieve success within the first 30 days and ongoing email campaigns only build bigger and more relevant with each campaign sent. Email works for any type of business and it drives ongoing traffic and revenue.
As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck?
Below is a list of incredible marketing statistics that every marketer should know and live by.
Marketing Statistics for Entrepreneurs
76% of digital marketers will produce more content.
51% of digital marketers will increase their content marketing budget.
In 2016, 67% more leads will be generated by companies with an active blog.
88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy.
94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).
B2C marketers use infographics more than any other content strategy. 62% report using infographics, and 63% from this group said they were effective.
The most popular social media platform among B2C businesses is Facebook, with 94% reporting its usage. Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%).
The #1 content marketing goal for B2C businesses in 2016 is sales (83%), followed by customer retention and loyalty (81%) and engagement (81%).
Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.
Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive customer journey.
Segmentation and personalization is a top priority for marketers in 2016. Econsultancy and Adestra’s Email Marketing Industry Census report says 78% of their respondents believe that in the next five years all email communication will be personalized.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Learn More.
With a plethora of online marketing tools and social media platforms to choose from these days it’s hard to know exactly what types of marketing. platforms are working.
1. Google Ads: pay-per-click ads work well but can get extremely expensive. You can order up marketing on a pay per lead basis. There is a moderate learning curve but over time it can be easy to manage, or have managed for you.
2. Email Marketing: hands down email marketing is one of the most effective forms of advertising online today. With email you can build and grow your marketing data lists, so over time your brand gets stronger with each campaign sent.
Overall the fastest and cheapest way to get marketing effectively is email marketing.
You don’t need a brick-and-mortar location to start a successful business. In fact, some of the most successful businesses can be run entirely online. Keeping your business digital can save you thousands of dollars in rent and expenses, and it can help you reach a wider base of clients because you’re not limited to one local area.
Ready to start a business this year? Here are 15 online business ideas to inspire you.
1. SEO consultant – Do you know the ins and outs of search engines and have skills in platforms like Google Analytics? A lot of smaller companies don’t realize how much of an impact search engine optimization (SEO) can have on their business. You can start an online business to help other companies make their websites more SEO friendly by teaching business owners how to read and use their analytics data the right way, and how to properly use keywords and structure content to get more traffic
2. Business coaching –If you have a lot of business knowledge and experience, why not start a business that helps other aspiring entrepreneurs find success? You can use your skills to help new business owners get off to a good start and help experienced entrepreneurs keep up with demand. You can also write articles about business on platforms like LinkedIn, to show off your knowledge and skills and bring in clients.
3. Specialized retailer – An online store lets you reach customers all over that world and that means you can afford to specialize. Whether it’s dollhouse furniture or organic dog food, there’s an audience for everything. Using a web hosting service with an integrated shopping cart or e-commerce sofware, your business will be operational in no time. Many vendors will even ship products to customers on your behalf, which means you don’t need to own a lot of inventory.
4. Social media consultant – Larger firms can hire an agency or full-time staff member to run their Facebook and Twitter accounts, but small businesses often have to handle their own social media marketing. With so many other responsibilities, business owners are often too busy or overwhelmed to spend time developing and implementing a great social media strategy. As a consultant, you can help them determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
Social Media Tips & Tricks: Be sure take advantage of social media’s peak hours whenever you post about your business or related information. I see businesses every day posting updates, company news, articles at the worst times of the day/ and night and the results will always be less than satisfactory.
What’s are the Best times to Post on Social Media?
Have you ever posted something to Facebook, LinkedIn, or Twitter and wondered why no one cared? Maybe it was the odd time of day you shared your update!
Here is a list of the best times to post to your social media, for best results (2016)
LinkedIn: best time to post weekdays 5:00–6:00 p.m. Other optimal times include Tuesdays from 10:00–11:00 a.m., and Tuesdays, Wednesdays, and Thursdays from 7:30–8:30 a.m., at 12:00 p.m., and from 5:00–6:00 p.m.
Facebook: best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.
Twitter: best time to post on Twitter is weekdays from 12:00–3:00 p.m. and 5:00 p.m.
Pinterest: The best time to post on Pinterest is in the evening any day of the week, especially Saturdays from 8:00–11:00 p.m.
Instagram: The best times to post on Instagram are Mondays and Thursdays at any time except between 3:00–4:00 p.m.
In theory, the Eastern or Central time zone would be the best time to base off for a United States audience to reach the most people through your social media shares.
If you have anything to add, or any suggestions, comments, updates or questions please comment below;
To successfully engage you really must get to know and understand your target audience. If you’re a small business and don’t have a large marketing team just down the hall you will require some automation to take your marketing to the next level. Learn one of the the most effective marketing strategies
Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today.
It’s easy to nod along, roll up the sleeves, and dive headfirst into the content marketing business. In the beginning it feels great. We’re creating! Publishing blog posts, videos, podcasts, ebooks, infographics, and more. At the end of the day there’s something that’s there now that wasn’t before as a result of our hard work. According to the latest data from the Content Marketing Institute 88% of marketers use content marketing with another 76% noting that they’re on track to produce more content this year versus last year.
But there’s a problem. Simply producing more content isn’t enough. More isn’t always better, nor is it particularly effective. While content production levels are soaring, the same data from the Content Marketing Institute also shows that only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. That may be because although we’re producing more content than ever, fewer marketers have a documented content marketing strategy compared with last year (32% vs. 35%), even though the same research consistently shows that those who document their strategy are more effective in nearly all areas of content marketing.
Grounding your work with a documented strategy helps you create content that’s more effective. Content strategy doesn’t have to be needlessly complex.
Believe it or not, Facebook is the answer for marketers. You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways.
Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.
Facebook video and Facebook Live are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform.
What is the first thing that comes to your mind when you think of LinkedIn? The choice of words might differ from individual to individual, but the crux would certainly be- ‘a business-oriented social networking platform, essentially designed for developing professional relations, having industry discussions and job hunting.’ However, there’s way much more to LinkedIn’s offerings than just facilitating professional network building.
LinkedIn over the time, has evolved into one of the major social media marketing platforms. However, unlike Facebook, Twitter or Instagram, where businesses get a personal access to their target audience and therefore, can market themselves pretty easily with status updates, images and other casual posts, LinkedIn does not welcome blatant pushing of your business, spamming or hard selling. But needless to say, the quality of audience that this platform offers you to reach out to, is highly relevant and uncompromisable. So, to tap this potential, it is imperative to design a special marketing strategy by weighing each and every aspect and attribute of this platform.
Here are a few hacks, you might like to try out for building a strong base to market your venture on LinkedIn:
Looking to compliment your online marketing strategy using email? Learn more.
Starting an online business begins with filling a need and building credibility, but the factors that go into making your online business a smashing success don’t stop there. While the barriers for setting up a company are low, the majority of people starting an online business fail largely due to mistakes that seem obvious in hindsight — such as overestimating profits or trying to be too many things to customers from the onset. But there are many more mishaps business owners experience.
In the mid 90s, Steve Jobs took a company on the brink of extinction and turned it into the largest and most successful brand in the world. The Apple of the 90s looks a whole lot shinier today, sitting pretty at the top of Forbes most valuable brands list for the third year in a row. So, how did Jobs do it? Besides being a visionary and perfectionist, Steve Jobs was a genius marketer. He understood the vital role marketing plays in a company’s success, which explains why Apple and many of the most successful companies in the world spend more on marketing and sales than they do on research and development.
A strong brand and marketing strategy is a powerful asset and Jobs knew it.
Determining the affect of marketing on a company’s growth is not black and white. There are many factors that combine to create a successful and growing business. However, without marketing and sales a company gets very little, if any, promotion or exposure, meaning the chances of growth are slim to none.
This is a well-known fact among marketers, evident in the amount of dollars successful corporations allocate towards sales and marketing every year. In 2014, Microsoft, Cisco, Quest Diagnostics, Intel, Salesforce, Constant Contact, LinkedIn, Marketo, Bottomline Technologies, Marin Software, IDEXX Laboratories, Tempur Sealy, Tableau and Twitter among many more all had marketing and sales budgets that were greater than 14% of revenue, some spending as much as 50%! All of these companies also grew year-over-year.