Category Archives: Digital Marketing

Digital marketing

Applying Traditional Advertising Concepts To Online Marketing Is A Big Mistake

Traditional advertising typically refers to TV or radio spots, print media, direct mail or telemarketing.

These forms of advertising are usually polished and professional.

Their cost is in both creation and promotion.

Online marketing includes content strategies, social media promotion, email marketing and online ads. Understanding how online marketing works is critical to its success.

Source: Forbes https://www.forbes.com/sites/forbescommunicationscouncil/2017/09/28/applying-traditional-advertising-concepts-to-online-marketing-is-a-big-mistake/#42f535747a2b

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Marketing Tools for Nonprofits

Nonprofit organizations generally are master’s of marketing both online and off.

Most Nonprofit organizations marketing methods start with the basics and what fundamentally can produce a return-on-investment month after month.

Nonprofit organizations marketing methods

Challenges facing nonprofit business marketing.

The main goals of any nonprofit organization is to win supporters towards their cause, and to fundamentally convert those supporters to donors, members or customers to support the company.

Social Media

Social media marketing is a necessary foundations to any business but can get very costly to boost ads in a pay for performance marketing environment.

With this type of marketing ,from experience, more content with lower boost budgets tends to work best.

From experience, creating one ad and throwing a ton of money at it can taper off performance fairly quick. The best advice is to get creative and boost the $5 / $10 or $20 ads, this can work quite well and will force you to produce quality ads.

It’s always good to formulate your social media Foundation from a zero-cost perspective at first. Only adding money into boosted ads once your profile and message is clearly published.

Cost effective marketing

Marketing your website’s products and services can be a simple process, when using the proper tools.

The most important part for any business, expecially non profit is to have low-cost marketing that works.

Email list marketing works. With a newsletter type campaign you will only build your core marketing Foundation bigger and better with each successful campaign sent.

Email marketing has clearly proven to be one of the best-performing marketing tools available to date.

Nothing can beat the cost and control list marketing provides.

Why Send A Press Release?

Nothing has the “breaking news” impact like a press release..

A press release is often overlooked by many businesses – however a PR can be one of the best forms of communication you can ever produce about your company’s products or services.

“Starting at only $59”

Press releases guaranteed to go on Google, Yahoo!, Bing, Google News and Bing News; creating an account, and a press release using the editor is easy!

In addition your press release will appear on 150+ newspaper and major news sites including… [more]

Unlimited email Campaigns Inbox Delivery | Official

In today’s fast-paced marketing Arena companies are building increasingly larger contacts databases and deliverability, is becoming an issue for many growing businesses.

Traditional web-based applications, that allow for free sign up with a limited deliverability trial are not functioning for larger companies due to the strict email delivery policies imposed by most of these email delivery platforms.

  • Email is a medium to reach the targeted audience seamlessly.
  • Email marketing is a credible, measurable and cost-effective medium that is ignored by many businesses due to the complications of delivery and the data management that is involved.

This is a new area of marketing for most.

Marketing is imperative for the success of any business.

What problems do most businesses face with email marketing? Simply said, most businesses don’t know how. And that’s okay!

This is why choosing the right delivery software and so important.

It’s important to choose an online software platform that has a technical support available for any level of delivery you choose, from a light monthly campaign, to unlimited-sending.

  1. Choosing a delivery software that is unique to you and no other – with dedicated sending domains and IPs.
  2. No-contract month-to-month billing, upgrade and downgrade at any time.
  3. Prorated monthly packages.
  4. Everything is included, even the contact data “targeted to your specific business” and access to the Official web-based delivery software to send and manage your campaigns with great success.
  5. All-in-one email marketing with one simple dashboard that you can login to from anywhere.

10 reasons why email marketing tops any other form of online marketing.

Creates Brand Awareness When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email marketing. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.

Cost Effective What is the most appealing benefit of email marketing? It is the return on investment as the businesses does not have to incur postage fees or advertising fees. Email marketing grows your list and contact database with each campaign sent or email list purchased.

Segmentation With the help of small business email marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email marketing have improved the chances of engagement.

Call to Action Another benefit of email marketing is that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase sales.

Easy to Track It is easy to see where you are doing something wrong in email marketing and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list. This small business email marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.

Result Illustrated Immediately When a business sends an email, they can witness the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.

Easy To Create To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.

Shareable The customers can easily share the best offers and ideas with their friends and family. They can do this just with a click of a button. Apart from this, your customers can introduce your business to a new market.

Email will be Around Email has been around for a lot years. In 1978, the historical first ever promotional email campaign was sent. It was sent to almost 400 people. Since its inception, email has been growing consistently. Previously you needed a developer to create an email but now you can easily send emails.

Creating an email list is a stable and long-term investment.

Get started and learn more with official email marketing view pricing and a wealth of features.

3 Reasons This Is The Best Bet For Your Marketing Campaign | LifeHack.org

3 Reasons Why Emails Are Still The Best Bet For Your Marketing Campaign via LifeHack.org

For any company, half the battle is won if marketing strategies reduce the time required for planning, formulating strategies, and executing its marketing campaign.

“Email is that handy tool for most companies that not only reduces the execution time of efforts but also delivers quick responses.”

Email marketing campaigns provide companies with the ability to segment user and customer database information, cultivate more frequent communication with clients, increase the number of returning visitors your site receives, promote growth in sales volumes, track and optimize user behavior.

No matter how influential other advertising media platforms seem, emails are still the preferred choice of companies to target their audience and grow their business.

Original source: http://www.lifehack.org/505099/3-reasons-why-emails-are-still-the-best-bet-for-your-marketing-campaign

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List marketing – reasons to buy email lists

Email marketing is a specific type of marketing focused on targeting consumers with the help of electronic mail (email).

Email marketing is so advanced these days it’s all managed online through a web-based platform.

If you’ve never created an email marketing campaign it can sound daunting and overwhelming at first.

(1) If you want to try email marketing you have to answer one important question – how to get an email list?

There are two ways to get a relevant email list that can help your business – to build your own list or to buy one.

Experts agree that buying an email list is a better option because it doesn’t require as much time or effort. Some marketers might even suggest purchasing email lists are a bad idea, however, most Fortune 1000 companies have built their contacts databases through this method and continue to do so whether it’s through database purchases or Acquisitions of other companies.

Most initial sales in small business are made through the command of email.

Of course, it will cost you money, but is this an investment worth the money?

Before we go into details and explain why it can be good to buy email lists, we would like to mention that you should stick to verified consumer emails provided by reputable sellers that vouch for their services.

Acquiring an Email Lists for List marketing is all about acquiring and using email list databases for marketing purposes.

By buying email lists from reliable sources, you will be able to maximize the effects of your list marketing efforts.

In conjunction with an email delivery software that can complement the delivery process, this method has been proven to work highly effective and it is argued to be the most affordable and effective marketing available today even with social media.

Simply said, it makes marketing easy, purchasing an email list makes the list marketing process quick.

Building an email list, on the other hand, requires time – weeks even months.

On top of that, no one can guarantee that you will be able to build a solid list even after long period of time.

This is the reason why you should buy an email list which you can use right away. A small investment can make a huge change.

It provides cost efficiency We don’t have to talk a lot about this.

By selecting a good email list provider, you will be able to get a valuable list of emails that will bring you an ROI profit.

So, we are talking about a one-time investment that can help you establish long-term relationships with your customers as the purchased databases can be used again and only get stronger and more credible with each successfully completed campaign.

It will grow your email list and this has a direct impact on your business.

The truth is that once you have a list of emails from potential customers, many of them will turn into loyal customers (with the right approach).

By sending regular newsletters and offers via email, you will build consistency and these customers will recommend your newsletters to their friends, family members and coworkers.

In this way, you will grow your existing email list.

It allows geographic selection The best email list providers are offering a geographic selection to their customer.

This means that you can get a mailing list associated with a certain area.

Of course, this area can be more specific (in this case you can use Zip codes or cities/states) or more general like the selection of countries or continents.

“It all depends on the targeted audience.”

This will help you understand why so many people interested in list marketing are buying email lists to add to and enhance their marketing efforts.

Keep in mind that it is expected that the number of daily email users will grow to three billion in the next four years, making email marketing even more powerful.

To learn more and ask questions visit; http://www.officialemailmarketing.com

Are you an entrepreneur or small business?

Follow on Twitter @OfficialOEM

Follow on LinkedIn Rodney Gray

Marketing / entrepreneurship news and original articles for business QuilPen.com

9 Ways to Promote your Products with Little to No Money | [VIDEO]

Here are 9 effective and inexpensive ways to market your product or service online and offline

Not only did I find it very interesting from a marketing stand point but I also believe that young entrepreneurs or small business owners will benefit from the information that he is sharing.

In order to have a successful company, It’s clear that a company needs to find ways to promote their products and or services on an ongoing basis (365/24/7)

You are just starting your small business or you already have a business but you are looking for ways to get your product or service in front of the right people.

You know you need to come up with a truly effective marketing strategy. And you know you can’t afford to spend a lot of money because you need to make some money before spending some on your business.

Original article source https://quilpen.com/2017/06/05/the-best-wa….

Martin Paquette

Special thanks to (Martin Paquette linkedIn) with Upside Videos be sure to follow them on YouTube.

Martin is an energetic and very talented young man. It was a great pleasure working with him.

 

 

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Email marketing software review | Official

Email marketing is considered one of the most efficient ways to market your product or service to the desired audience. However, the process can sometimes be fairly difficult and time-consuming if you set to send each and every email on your own.

“Thanks to list marketing software’s like Official email marketing the process has become fairly easy.”

Official email marketing is an email list marketing service established in 2010. Official provides its users with a wide range of features which enhance the quality and efficiency of the email delivery process.

Some of the benefits in using Official Email Marketing

  • No strings attached

With Official email marketing, there are no contracts or long term commitments. You can join the web-based service whenever you want without having to worry about using the software for a set period of time.

  • Cancel Anytime

Don’t need the services anymore? No worries. You can step out anytime you want the best thing about this software is that you do not have to worry about any harsh usage terms. There is no standard period of usage for this software.

  • Upgrade or Downgrade whenever you want.

Official email marketing doesn’t limit your choices to just one type of service. You can use any package you like. Unlike other such software’s you can make changes and upgrade anytime. Accounts are prorated and you only pay the small difference in pricing to increase your sending limit for the remainder of the month. This is an excellent way to build upon your success.

  • Technical support always available.

When it comes to using software not everyone is an expert and sometimes there are certain glitches you can’t fix yourself. Official email marketing has a very supportive staff to help you every step of the way.

  • Mobile Friendly

Official email marketing is easy to use web-based software that you can also use on your phone. So you don’t have to worry about rushing to your laptop to get the job done. You can access it anywhere anytime.

  • Create Unlimited Client Campaigns.

There is no limit to how many client campaigns you can make. With official email, you do not have to worry about limitations and surpassing your campaign limit. They let you create as many client campaigns as you like without any worries.

  • Create and Send Different Offers with Ease.

The software is very user-friendly which is why all of its offered features are extremely easy to use and you don’t have to be an expert to get your work done. You can easily create different kinds of offers that your business is offering and send them to your mailing list without any trouble.

  • Easy to Manage Inbox to Follow up with Leads

With Official email marketing, you do not have to worry about having an overflowing inbox, the managing of your inbox is very simple.

  • Full Analytic and Statistical Reports

Official email marketing keeps check on everything and provides you with detailed reports for your account email campaigns and deliver open reports and click reports. Trends and progress the software will do the analysis for you.

  • Free Templates to design your emails

The software has a range of templates that you can choose from to give your emails edge.These templates are free to use and there are no additional costs.

For additional information on how email list marketing can help you visit http://www.officialemailmarketing.com/email-marketing-software

Highly effective ways to manage your social media.

To achieve  social media success it determines in large part how you target your audience.

 For many people using specialized software to manage social media ads by monitoring social media conversations in real time. 

“This is an amazing advantage and you can even get started for nothing.”

A RoboAgency never sleeps, never goes on lunch or takes vacations, it is always available to start new campaigns at any time of the day, working constantly.

No other agency offers real time, automated optimization. Needls. has set a new bar for the advertising industry.

How it works.

Get started for free / learn more http://www.needls.com

The Needls RoboAgency has solved a problem that has been troubling many business owners for years. Finally there is an easy and effective way to advertise on Social Media.