Category Archives: Email Marketing

How to Grow your Email List with Software

I was recenlntly speaking with the CEO of a large corporation about growing contact lists and the best way to go about it;


Keep in mind this client is a big company and have many tried and have used many different methods to acquire and deliver messages and have been doing so since the dawn of the internet.

Companies such as these are choosing Official email marketing for its unlimited sending capability and ease of use with the rotation of Ips and domains for best possible delivery of large databases.

The software  provides full control over every element of your email marketing but also implements ease-of-use support and automation features.

Big Data as it has come to be called it’s not only for large companies, but also can include small businesses due to the ease of acquiring digital data through companies such as Official email marketing.

Companies like Official can completely manage everything from A to Z for any of your email marketing campaign requirements.

With Official Email Marketing you can provide your own data or purchase high-quality low-cost consumer big data lists for use with their web-based email sending system.

“The secret of getting ahead is getting started.” – Mark Twain

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Benefits of Email Marketing

What is Email marketing?

In the world of direct marketing, email marketing is the most popular. Email marketing makes use of electronic mail as a means of forwarding advertisements and commercials to people all over the globe.

This kind of marketing has become popular in this rapid growing technology-era. It has become an essential marketing tool yet many businesses are still not taking full advantage of this simple method of marketing.

Having  an instant connection with your customers can develop a merchant-customer relationship in order to enhance business based upon loyalty and trust. Providing valuable information about your product or industry or special offers can always entice new business.

It is not only used to develop a merchant-customer relationship but to send emails to new customers and companies to better promote your business.

Your messages are delivered with the click of a button to a wide range potential customers. This is the basic foundation and purpose of business marketing.

This article discusses why email marketing has become one of the best marketing techniques.

  • 6 Comparison with traditional marketing methods.


Email marketing is very different from the traditional marketing in many noticeable areas;

  1. It promises an exact return on investment and the marketing results can easily and efficiently be tracked down. Email is reported to be a much more cost effective marketing means than the mainstream mail marketing techniques.

  2. The advertisers can make a direct communication with the customers unlike in the mail marketing.

  3. To some degree it does not require any initial investment. Traditional marketing methods required money for even a small advertisement. With email you can create craft and send a limited number of messages without any special software or hardware.

  4. A single email can address a million people at a time unlike in other marketing methods.

  5. The emails can even be made personal depending upon the quality of Daedalus that you obtain. Some data has numerous fields of information like full name mailing address phone numbers and more.

  6. It requires less time and money compared to most other marketing strategies.


There is a reason that mostly every Fortune 1000 company and major brand or business uses email marketing to some degree.

The Benefits of Email Marketing

With the rapid increase of internet usage globally, email marketing is becoming the most frequent marketing means.

According to a research, email marketing has proved profitable to many businesses and startups.

Email is arguably one of the most profitable and beneficial marketing methods in this digital era.

  • Increased opportunities

This widely used means of marketing offers more opportunities for small businesses that are on their road to success.

With email marketing, businesses can develop their roots anywhere and form relationships with a larger audience right from the start.

  • It is Targeted

The issue of non targeted marketing had been solved by Official Email Marketing.

With the emergence of email marketing, one completely has the authority of his business audience. One of the major benefits of email marketing provides the ability to build and grow your email contacts databases with each new campaign sent. This database has tremendous value to your company’s marketing efforts.

The messages and emails are usually sent to the specific clients who have signed up for it or opted in.

  • It increases brand/business awareness

Better designs, smart and precise creative writing will surely grab the viewer’s attention.

When consumers read the email messages or click through a call to action link contained within the body of your message, this can be tracked by the email marketing software.

Opens, reads and clicks can be collected automatically by using web-based software platforms such as Official Email Marketing.

  • Email Marketing is Shareable.

With a single click of a button, a single email can be shared with millions of other people. Any new news or offers are immediately forwarded to clients and customers.

This way any new company information does not stay behind the curtains and is immediately shared and viewed by many.

  • Develops a merchant-customer relationship

Sending emails to the customers and companies with a purpose of developing a loyal advertiser-customer relationship. The emails sent to previous customers are given a more positive response.

  • Provides an open platform for merchant-customer communication

In the online marketing process, there are always a number of questions from customers.

Many companies have  stated this problem was a major issue and quite a cumbersome process before an email marketing strategy was introduced.

Now, via emails, the business can easily ask their clients about the marketed product. This way businesses are taken to another level. And if your client no longer wants to participate they can easily opt-out or remove themselves from any future mailings.

  • It is measurable

There are many marketing avenues that can not give precise results, like print, radio, or traditional static ads. Rather the results are ambiguous.

Email marketing technology has the potential to draw delivery rates, clicking rates and viewing rates very accurately and build your database strength ongoing.

The customer’s feedback can further tell the business what’s-working and what’s-not.

  • Email Marketing is Cost effective.

One of the major benefits of email marketing is that it requires no investment. Email marketing is cheap. Unlike the usual manual traditional marketing, it does not involve any printing or posting costs.

  • It is easy to create

You don’t require a huge marketing team to start your business marketing plans.

  • It is easy to track

Many online softwares are now developed to track down the customer’s activity and will provide important campaign statistics.

  • Fast responses

Email marketing, along with being cost effective, is also time efficient. With a good subject header and informational email message your response rate will increase.

  • Flexible

Flexibility is another characteristic of email marketing. With the statistical knowledge of the emails, the advertisers work out the parts that are working and the ones that are not sometimes considered split testing.

This can eliminate any wasted campaigns and promote more efficient marketing ongoing.

  • Global

Another very major advantage of email marketing is that it is spread over a wide platform.

With a single click, you can send a single advertisement to a wide range of people all over the world who further shares it with others.

  • Highly Personal

Emails are flexible enough to allow the sender to personalize with the details one wants. The sender can make formal and informal advertisements depending upon the audience and fields of data provided in the data lists.

The way of not only addressing the greetings can be adjusted in emails, and use of city, phone number, comments or any other information can be inserted into the email for additional personalization.

This facility is obviously not available in any other kind of marketing strategy.

  • Interactive

Email marketing is interactive. One can make use of videos, games and even music along with simple written messages to keep the targeted viewer drawn in.

  • Less Limitations

Email marketing can be initiated or scheduled for anytime and from anywhere.

It does not actually require a particular environment to get started as it’s online web based software.

  • Requires less efforts

The efforts put in by a marketer is far less than those put in by a regular methods. However it’s of high importance for best response to make an attractive advertisement.

  • Boosts up the business

Businesses that are slowing growth because of poor marketing strategies are breaking new ground and growing again with email marketing.

According to recent marketing report, businesses that are stuck with the same marketing methods need to switch to new marketing approaches like email newsletter campaigns and Influencer marketing.

  • Segmentation

Segmentation is the practice of splitting up your email list into more targeted groups. No other marketing method other than email marketing allows segmentation.

  • Immediacy

Emails have made marketing faster than it was before.

A business can start seeing positive responses within minutes of emails being delivered. Previously, the businesses had to wait days and even months after placing new advertisements.

With email marketing, the results are seen immediately.

The immediacy of the email marketing can also be linked to the faster communication means that the marketing has brought with itself.

The Email advertisers don’t need to wait for anything and can immediately send emails to millions of people advertising their new products.

  • More Frequent Communications

Just because email takes a very short time to create and send messages to a huge audience, it has made communication between the advertiser and the customer faster and more frequent.

Instead of posting regular emails and letters to the clients once or twice in a month, e-marketing allows daily news update to the subscribers about the new products and services.

  • It is simple and efficient

Most of all, email marketing is just as simple as one advertiser would dream of.

Anyone can do it anywhere and at any time without any external issues. Apart from being a very easy way of advertising, it is just equally effective and has helped boost up millions of businesses worldwide.

Things to be kept in mind when email marketing

Despite the numerous advantages and wonders of this kind of marketing, there are a few things to be very particular about while email marketing or your emails would be of little or no help.

  • Relevance

Emails allow a huge space to the advertisers for writing everything they can to market their business.

However, relevance is very important when writing emails.

The clients may get put off and stop further viewing your email if it is too lengthy and off the track or pitchy.

  • Timing

Don’t send emails too frequently that the subscribers stop paying attention to them.

Also, some have said don’t send emails in the working hours. Emails sent at busy hours may not be responded to and may even end up in the spam folder.

  • Creativity

Make your emails very catchy for the viewers. Get creative and know your industry. Sign up for competing company newsletters and understand how they sell differently.

  • Attributes

When writing emails, there are a few important attributes that should not be ignored.

For instance, do not forget the subject line and the header. Take time with your subjects headers and read about how to best create them.

Highlight the points that you want to emphasize upon. Also, be very careful while differentiating between formal and informal emails.

Conclusion

If your businesses marketing efforts are not shocking and amazing you are not getting the required outcomes.

Have a real look into your marketing strategies. Marketing is an essential tool for a successful businesses. If you haven’t considered email marketing for your business until now, switch.

In today’s ever-changing marketing arena, email marketing is proved to be the most suitable marketing strategy overall.

It is a targeted, flexible, credible, cost-effective and the most time efficient marketing method.

Learn how email can help your business today: http://www.officialemailmarketing.com

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New ways to get more leads for your business

Are you looking for a simple way to promote your business, get some sales and some leads?

Over 70% of marketers agree, email marketing is core to their business operation and most marketers claim that an email is a critical tool for ongoing sales and new client acquisition.

With the Official software there is nothing to download or install – simply log into your web-based email marketing software account from anywhere and create high impact personalized email messagesOfficialEmailMarketing.com

List Marketing Solution for Big Data

Big data software services allows you to send email communications to large lists of multiple recipients, by incorporating online server software that’s extremely easy to use.

This service: enables you to send one email to several people, or an exclusive email to each person on your list.

You can send unique emails to each recipient with personalization crafted with a high-quality template for hire conversions.

Usually, big Data is used for marketing email lists or newsletters. If you have a list of prospects or customers, you can send them contents that are of relevance to their business or interest, from just a single application.

Our Big data email service enables you to send to any list of your choice, in spite of  its size. However, the frequency at which you send the mails is up to you entirely, and this should be based on what your recipients expect.

Your engagement data, which includes unsubscribes, remove reports, as well as open and click rates, will let you know  whether your message is hitting the mark or not.

The Official Email Marketing software pricing is based on the numbers or volume of email you send, not the size of your list.

We provide valuable insights across your entire email program:

  • Open and click tracking to measure engagement

  • Deliverability rate to ensure your email is getting to the recipient’s server

  • Webhook to notify your application of unsubscribes, bounces, and spam reports.

OFFICIAL SOFTWARE

At OfficialEmailMarketing.com we have an online, web-based, email software to manage your mailing lists and also set up your email marketing campaigns in just a few easy steps.

Official Email Marketing software combines into one product the practicality of a big data email software as well as the flexibility of our web service.

Our Official new release software version is full of amazing features;


EMAIL MARKETING MADE EASY

email campaigns don’t require expensive hardware or software: they can be handled and managed effectively on your mobile, laptop pc or desktop computer to an online web-based platform that’s easy to manage and login.


Your Email marketing is mainly based on a trusted relationship with your customers: Official Email Marketing will help you build it, improve it, and keep it.

Official Guide To Email Marketing

Email marketing is an important platform which is used by most marketers to increase business popularity.

Email communication is primarily used for expanding business – by creating connections with more customers and encompassing a larger audience through targeting.

There are many benefits associated with email that traditional advertising platforms can’t provide.

Advantages of adopting email marketing for your business.

Targeted audience: Email marketing allows the advertiser to get involve with their targeted audience.

It’s not like a television or digital ads where you are advertise your product within the same sea of people of which many of these ads are not targeted per set as the algorithm prioritizes local targeting in many cases making the advertising less targeted to the consumer but perceived more targeted to the advertiser.

By using email, you have shortlisted the data based upon a number of factors;

The audience may be selected on the basis of their job status, locations, demographics or similar reasons.

This method ensures that the content is pushing towards the right audience.

The Importance of;

Targeting your email message personally, involves the customer and has a higher chances of success as compared with conventional methods.

Brand Awareness: This is the catch point in today’s competitive business setting. Everyone wants to increase their brand awareness.

No doubt, it is the most important factor influencing the productivity of a business.

By creating attractive and strategic content for your selected audience increases not just the awareness but value of your brand.

There are certain methods you might employ in order to have a better impact on the audience you’re trying to connect with using an email marketing campaign.

Always use a professional email delivery platform can help streamline all your delivery with simplicity and help you stay in consistent contact with your customers.

Sharing: Unlike many digital advertisements, emails can be easily shared and stored for reference.

A simple button can ‘forward’ and distribute the same offer or deal to anyone they feel it can help.

Measurable: Many analytics are interested in knowing the output of the advertisement channels.It is often difficult to accurately evaluate the results with various marketing channels.

The method of email marketing gets a superior edge here by providing precise metrics, click and open rates, delivery rates and the number of subscribers can increase with each successful campaign sent.

Cost-effective: This is an appealing advantage linked to email marketing.

Contacts databases from big data companies can be an excellent way to acquire contacts databases and using a compliant marketing software can allow you to rapidly succeed with email marketing.

Email Marketing:

The success rate of email is dependent on a list of many  factors like speed, message, subject, and delivery.

For the message, the goal here is to create content that the user can’t escape without entertaining it. It must engage the customer fully to obtain the gains from email marketing.

Tips for effective email marketing;

  • First Connection

The first step is to develop a strong connection with the reader and provide details and content related to the subject header they clicked on.

The email shouldn’t start and end with the deal offer or product details. Build the reputation; make the customer familiar with your business and the various services it provides.

Allow many methods or links through which the customer can contact you.

Then move to the project details and end with a strong message of what your business furnishes to offer for the customer.

  • Friendly manner

The prime goal is for an email to get opened, clicked and read is the friendly approach. Everybody had a busy and hectic schedule already.

Nobody wants to receive emails from firms talking in a less-influential and complex technical manner.

So here are some of the ways to make your emails look more friendly and user-engaging, rather than complicated;

Personal touch: Give a personal touch to writing your email as you were sending it to one specific person only.

Be honest and “remember” the opener subject header doesn’t necessarily need to sell anything but simply get the reader to open the message.

Valuable and timely: This should be your manner while emailing the customers. When you have a new deal and product, email them.

When you have nothing and you are still sending them messages they may eventually lead to blockage of your emails.

Be useful: You have to act like you are a friend of your customer so email them while you think it to be useful to them.

Make it in clear and in a manner that’s useful.

Personal Details: Add your personal contact details or something about you or your company to make a more bonded connection.

Reward: Design your email in such a way that after reading, the customer has availed a useful set of information.

Be gentle in your style and try to inspire and motivate them to talk about your product.

Subject lines of emails

After ensuring that your emails are very friendly and affectionately written, next step is the title or headlines of the emails.

Most often the email fails to get open because the title wasn’t impressive, convincing or helpful in any way.

Powerful words: Use powerful words and keywords in your subject and body content. Your words should be somewhat charming and striking at the same time.

Your words should be like a hypnotic spell, which allow the customer to stay bound with it unless they have reached the end of the email or clicked out for more details.

Numbers: It’s good to use numbers in your titles if they can be added. They get that distinctive and notable touch to allow the user easily spot them in between the heap of the emails.

Specific and unique: Be specific in your subject lines. Don’t wander around or generalize.

This can be learned from others too. Notice the subject lines of your most favorite emails and see how they acted to bind your connection with them.

Make an optimum subject line length, don’t stretch it to make it look boring and neither too short to be less convincing. Seven words 50 characters seems to work the best.

Experiment: Keep experimenting with your words and ideas.

Through this; you may learn what gets a higher user rating. Don’t stick to the same pattern every time. Try to add that eccentric touch to it every time and remember it’s not always a home run.

Writing techniques

There are certain methods to writing emails that are tactfully communicative and obliging.

Focus: Keep all of your work aside. Take a deep breath and focus that you are going to make the best profits out of this email.

This is not an ordinary email but a special one, to clearly define your business, products or services.

Fast: Write your emails fast as it manifests the personality and real strengths, and gives a genuine touch to it.

Medium length: Curtail the lengths as per the content of your data. Make sure you aren’t killing the customers out of boredom or keeping a wide information gap by keeping a very short length of emails.

Questions: You must add some questions in your email. This acts as an empowering and a convincing approach. It makes the customer stay focused.

Greetings: Add greetings as if you were sending an email to your friend after a long time. Add the rigor in your emails and make them look vibrant.

Natural: Keep the flow of your emails natural. Don’t make them look artificial or unimaginative.

A simpler, yet sophisticated look captures the attention of the user.

Don’t brag too much about the importance of a product. Write it in such a way as you are actually helping the user by providing a more useful set of information.

Words: Don’t talk in complicated language. Just imagine you are conversing with a friend so how the flow of your words will go like.

It should be generous, quirky, enthusiastic and proficient.

Relevant: Keep the email content relevant and in-line with the purpose of your overall subject.

Don’t add unnecessary or unrelated details in your content.

Font: Change the font header of your writing  when introducing a unique element.

This makes it stand out in the text. The font size can also be altered as per the requirements of the statement.

Sell your products

The ultimate goal or objective of the emails is to enhance the productivity of the business.

There are certain tips that will help you get the better gains.

Benefits: Highlight the benefits that your product will offer to the customer.

In other words, the point here is that you will narrate in such a way as you are doing the welfare of your customer.

The trick is to make the customer think that he will be missing something by neglecting the deal.

Deadline: Make sure to add the deadline like the deal will stay for some days.

This actually does prevent the procrastinating attitude of the customer. Subconsciously, it can make the customer act hastily towards that project.

Stories: Make interesting stories about your product. Amplify the benefits in such a way to make it seem absorptive and spellbinding.

Worth not the features: The aim should be to explain the value of your product.

The convenience, the product is going to offer should be mentioned.

The target is not to explain just the dimensions of the product but why are these dimensions beneficial for the user.

Brief and concise: You don’t have to write all the information in a single email.

Leave the customer curious to know further details of the product by visiting the websites Url or other links.

Action orientated: The email style should force the customer to take action after reading it.

It should be impressive and powerful to motivate the customer and leave an impact on him after he has read the whole email.

Design and colors: The design should be captivating and appealing to the customer.

You can also use various color ranges to highlight some aspect of the email. Change the text style often, like italic or bold. Vary the style as when an important thing you are going to state. This actually keeps the user lively and active towards the email.

Email Marketing is a very helpful tool to improve the business performances. The idea is to adjust the emails and set the format in such as a way to force the user subconsciously to take actions towards it.

Many successful businesses use an email marketing platform. In fact, it is more of a practical and functional approach to the customers.

To make it more successful, these tricks or hacks need to be incorporated into your emails style. If you employ these methods correctly you will also notice a substantial improvement in your call to action.

Get more details: http://www.officialemailmarketing.com

Get True Results With Email Marketing

Email advertising is an important platform of which is used by most marketing firms in an effort to increase sales and business popularity.

Email communication is primarily used for expanding business, by creating connections with more customers and encompassing a larger audience through targeting.

There are many benefits associated with email that traditional advertising platforms simply can’t provide.

Advantages of adopting email marketing for your business.

Targeted audience: Email marketing allows the advertiser to get involve with their targeted audience.

It’s not like a television or digital ads where you are advertise your product within the same sea of people of which many of these ads are not targeted per se as the algorithm prioritizes local targeting in many cases making the advertising less targeted to the consumer but perceived more targeted to the advertiser.

By using email, you have shortlisted the data based upon a number of factors;

The audience may be selected on the basis of their job status, locations, demographics or similar reasons.

This method ensures that the content is pushing towards the right audience.

Targeting your email message personally, involves the customer and has a higher chances of success as compared with conventional methods.

Brand Awareness: This is the catch point in today’s competitive business setting. Everyone wants to increase their brand awareness.

No doubt, it is the most important factor influencing the productivity of a business.

By creating attractive and strategic content for your selected audience increases not just the awareness but value of your brand.

There are certain methods you might employ in order to have a better impact on the audience you’re trying to connect with using an email marketing campaign.

Highly “recommended” to use a professional email delivery platform can help streamline all your delivery with simplicity and help you stay in consistent contact with your customers.

Sharing: Unlike many digital advertisements, emails can be easily shared and stored for reference.

A simple button can ‘forward’ and distribute the same offer or deal to anyone they feel it can help.

Measurable: Many analytics are interested in knowing the output of the advertisement channels.It is often difficult to accurately evaluate the results with various marketing channels.

The method of email marketing gets a superior edge here by providing precise metrics, click and open rates, delivery rates and the number of subscribers can increase with each successful campaign sent.

Cost-effective: This is an appealing advantage linked to email marketing.

Contacts databases from big data companies can be an excellent way to acquire contacts databases and using a compliant marketing software can allow you to rapidly succeed with email marketing.

Email Marketing:

The success rate of email is dependent on a list of many  factors like speed, message, subject, and delivery.

For the message, the goal here is to create content that the user can’t escape without entertaining it. It must engage the customer fully to obtain the gains from email marketing.

Tips for more effective email marketing;

  • First Connection

The first step is to develop a strong connection with the reader and provide details and content related to the subject header they clicked on.

The email shouldn’t start and end with the deal offer or product details. Build the reputation; make the customer familiar with your business and the various services it provides.

Allow many methods or links through which the customer can contact you.

Then move to the project details and end with a strong message of what your business furnishes to offer for the customer.

  • Friendly manner

The prime goal is for an email to get opened, clicked and read is the friendly approach. Everybody had a busy and hectic schedule already.

Nobody wants to receive emails from firms talking in a less-influential and complex technical manner.

So here are some of the ways to make your emails look more friendly and user-engaging, rather than complicated;

Personal touch: Give a personal touch to writing your email as you were sending it to one specific person only.

Be honest and “remember” the opener subject header doesn’t necessarily need to sell anything but simply get the reader to open the message.

Valuable and timely: This should be your manner while emailing the customers. When you have a new deal and product, email them.

When you have nothing and you are still sending them messages they may eventually lead to blockage of your emails.

Be useful: You have to act like you are a friend of your customer so email them while you think it to be useful to them.

Make it in clear and in a manner that’s useful.

Personal Details: Add your personal contact details or something about you or your company to make a more bonded connection.

Reward: Design your email in such a way that after reading, the customer has availed a useful set of information.

Be gentle in your style and try to inspire and motivate them to talk about your product.

Subject lines of emails

After ensuring that your emails are very friendly and affectionately written, next step is the title or headlines of the emails.

Most often the email fails to get open because the title wasn’t impressive, convincing or helpful in any way.

Powerful words: Use powerful words and keywords in your subject and body content. Your words should be somewhat charming and striking at the same time.

Your words should be like a hypnotic spell, which allow the customer to stay bound with it unless they have reached the end of the email or clicked out for more details.

Numbers: It’s good to use numbers in your titles if they can be added. They get that distinctive and notable touch to allow the user easily spot them in between the heap of the emails.

Specific and unique: Be specific in your subject lines. Don’t wander around or generalize.

This can be learned from others too. Notice the subject lines of your most favorite emails and see how they acted to bind your connection with them.

Make an optimum subject line length, don’t stretch it to make it look boring and neither too short to be less convincing. Seven words 50 characters seems to work the best.

Experiment: Keep experimenting with your words and ideas.

Through this; you may learn what gets a higher user rating. Don’t stick to the same pattern every time. Try to add that eccentric touch to it every time and remember it’s not always a home run.

Writing techniques

There are certain methods to writing emails that are tactfully communicative and obliging.

Focus: Keep all of your work aside. Take a deep breath and focus that you are going to make the best profits out of this email.

This is not an ordinary email but a special one, to clearly define your business, products or services.

Fast: Write your emails fast as it manifests the personality and real strengths, and gives a genuine touch to it.

Medium length: Curtail the lengths as per the content of your data. Make sure you aren’t killing the customers out of boredom or keeping a wide information gap by keeping a very short length of emails.

Questions: You must add some questions in your email. This acts as an empowering and a convincing approach. It makes the customer stay focused.

Greetings: Add greetings as if you were sending an email to your friend after a long time. Add the rigor in your emails and make them look vibrant.

Natural: Keep the flow of your emails natural. Don’t make them look artificial or unimaginative.

A simpler, yet sophisticated look captures the attention of the user.

Don’t brag too much about the importance of a product. Write it in such a way as you are actually helping the user by providing a more useful set of information.

Words: Don’t talk in complicated language. Just imagine you are conversing with a friend so how the flow of your words will go like.

It should be generous, quirky, enthusiastic and proficient.

Relevant: Keep the email content relevant and in-line with the purpose of your overall subject.

Don’t add unnecessary or unrelated details in your content.

Font: Change the font header of your writing  when introducing a unique element.

This makes it stand out in the text. The font size can also be altered as per the requirements of the statement.

Sell your products

The ultimate goal or objective of the emails is to enhance the productivity of the business.

There are certain tips that will help you get the better gains.

Benefits: Highlight the benefits that your product will offer to the customer.

In other words, the point here is that you will narrate in such a way as you are doing the welfare of your customer.

The trick is to make the customer think that he will be missing something by neglecting the deal.

Deadline: Make sure to add the deadline like the deal will stay for some days.

This actually does prevent the procrastinating attitude of the customer. Subconsciously, it can make the customer act hastily towards that project.

Stories: Make interesting stories about your product. Amplify the benefits in such a way to make it seem absorptive and spellbinding.

Worth not the features: The aim should be to explain the value of your product.

The convenience, the product is going to offer should be mentioned.

The target is not to explain just the dimensions of the product but why are these dimensions beneficial for the user.

Brief and concise: You don’t have to write all the information in a single email.

Leave the customer curious to know further details of the product by visiting the websites Url or other links.

Action orientated: The email style should force the customer to take action after reading it.

It should be impressive and powerful to motivate the customer and leave an impact on him after he has read the whole email.

Design and colors: The design should be captivating and appealing to the customer.

You can also use various color ranges to highlight some aspect of the email. Change the text style often, like italic or bold. Vary the style as when an important thing you are going to state. This actually keeps the user lively and active towards the email.

Email Marketing is a very helpful tool to improve the business performances. The idea is to adjust the emails and set the format in such as a way to force the user subconsciously to take actions towards it.

Many successful businesses use an email marketing platform. In fact, it is more of a practical and functional approach to the customers. To make it more successful, these tricks or hacks need to be incorporated into your emails style. If you employ these methods correctly you will also notice a substantial improvement in your call to action.

Learn how email marketing can get you more sales: http://www.officialemailmarketing.com

Comparing The Top #2 Marketing Methods

The most exciting aspect of becoming an entrepreneur today is the diverse marketing methods and the wide range of tools available to help in the process;

Comparing The Top #2 Marketing Methods
A Top #2 Marketing Methods Comparison

The problem we face in the age of big data, is acquiring large records and big data over time and having the inability to successfully disseminate your messages via email.

Email Marketing Companies like MailChimp, Constant Contact, Campaigner, Official Email Marketing, among others, all provide a client user dashboard to make the process simple and manageable.

You must decide what type of email marketing you require;

Many companies have large databases and there can be little options for delivery.

Email versus Ppc Ads: comparing the benefits of the two popular marketing strategies;

Benefits comparison, create the most value from your campaign.

Email: the benefits of email;

  1. Always building and filtering your contact lists. Email allows you to create a proprietary database of your contacts and as campaigns are sent your databases grow larger and more relevant with time.

  2. With email you can easily track and create, opener and clicker reports, to follow up with only interested individuals who opened and read your message beit by email, phone, or mail.

  3. Email is cost-effective and it’s easy to keep your budget in control.


Ppc: the benefits of pay-per-click;

  1. You only pay per-click and can easily set a maximum bid and maximum daily spend limit.

  2. Just like with email, Ppc can show you results quickly as an organic listing in Google search results takes some time to nurture.

  3. Bid only on specific keywords with other competing business for words pertaining only to your business or service.


However with first time email marketers many say it’s the best cost conversion, for return on investment.


With Pay per click campaigns many say it can take some time, getting used to the keywords and adjusting the campaign which can contribute to runnaway marketing budgets.

What makes a recipient want to take the first steps and open your email?

More times than not it’s the subject line the receiver will judge the content and determine if it passes their personal spam test all in an instant.


Remember subject headers “don’t need to necessarily sell” but just entice the recipient to open the email and click for more details.


“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”


– Ann Handley

PlCreative Email Subject Lines vs Clarity Email Subject Lines

Creative

  • It’s finally available

  • Your Mom will love this

  • I thought you would like this


Creative subject lines provide an enticing approach to the reader and can spark curiosity

Clarity

  • 10 Free Marketing Software Downloads

  • Big Data Lists for Businesses

  • 3 gift ideas for Mother’s Day


Email subject lines with clarity give the reader a solid idea of what the message contains.

Do you want your emails to end up in spam?

Below is a list of words to “skip” when writing your emails so they do not end up in the junk or trash.

  • Percent off

  • Reminder

  • Help

  • Buy

  • Clearance

  • Earn $

  • Make $

  • Earn

  • From home

  • Biz

  • Cash

  • Claim

  • Collect

  • Income

  • Get out of

  • Increase your

  • Prescriptions

  • Free

  • Millions

  • Urgent

  • Dear


How long should the subject line be?

Aim for less than 50 characters or 8 words Making the subject line longer runs the risk of having the end get cut off.


Give the reader a reason to buy and a – sense of urgency;


You need to make the recipients feel they absolutely must open your email this very second. (Remember subject lines don’t need to sell but get the reader to open it).

Urgent email subject headers


  • Buy One Shirt and We’ll Give You Two More – Today Only

  • Double Your Savings – If You Purchase by Midnight

  • 5 Tips for Doubling Your Summer Sales – If You Start Today


Consider which types of subject lines would turn you away, and avoid using them.


Make it your goal to engage your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.


Pay-per-click, Social media and crowd-funding may be getting all the attention, however the most effective way to make a sale or build an audience is through mailing lists.

You can maintain a mailing list in your email account or with plugins, but to see results quickly it’s recommend to use a software platform like the one offered by Official Email Marketing.


Learn how email can help your business today: http://www.officialemailmarketing.com


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Marketing with CRM Software – how does it work?

Marketing with CRM software allows you to automate most of the process and helps with customer interaction.

An Official Email CRM software has consistently proven to be one of the best performers for small business digital marketing and has been highlighted in Publications such as Forbes, Huffington Post, among others for its cost effectiveness and the ongoing value of the databases that consistently gets built. The individual or business should always keeps the growing database in retention.

This is something that is nonexistent with traditional seo, pay-per-click or Banner type advertising.

What is CRM Software?
Marketing with CRM Software

According to Google: Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention.

Customer Relationship Management Software

If you’re looking for a simple platform that enables you to upload your contacts databases and create powerful messages for email dissemination.

Many companies can provide a service for email delivery however many of the same companies prefer the small newsletter delivery type and fall short when a customer has an older database, gets just a few complaints, or wants to disseminate many thousands or millions of emails at one time.

These types of services are quickly learning that a high-volume CRM email marketing software is what most companies are looking for in order to grow beyond in-house contacts databases.


Many of the contact email newsletter software that currently exists does not allow you push Beyond few hundred emails and will restrict your account in some way if you get many bounces.


Today’s the average person has 1.9 email addresses and in North America that figure could be even higher.

View your options |  Everything you need for successful CRM email delivery campaign can be found at Official email marketing.

How Often Should You Send Marketing Emails?

Timing is of huge importance when it comes to email marketing. With click-through rates (CTR) as low as 2 percent for some industries, one of the best ways to improve results is by scheduling your emails and knowing how often to send them.

According to reports, people hate receiving promotional emails unless they subscribed to the service or the email contains something “beneficial” for them. 

best ways to improve email results
best ways to improve email results

However, one major factor that impacts how someone feels about receiving an email is the timing.
Follow QuilPen @OfficialOEM 

Source: full article 

https://www.entrepreneur.com/article/294162

5 things you need to know about big data for 2017

Big Data made a Big Difference in the biggest story of the year – the US Presidential election.

Although President Elect Trump had pooh-poohed the impact of Big Data, he rallied a last minute expert team in the just the summer prior that just may have made the difference.

Using digital targeting, the strategy collected information from online and offline sources to find potential voters.

With over 4,000 finely tuned messages, a specific one was placed after assessing the potential voter’s Facebook, Pandora and snapchat activity. Virtual grassroots at its finest.

Follow QuilPen: @OfficialOEM 

Source:

http://whatsthebigdataidea.com/2017/01/02/5-things-you-need-to-know-about-big-data-for-2017/