Category Archives: Future of Social Media

news and events happening with online social media

Publish Powerful Articles On LinkedIn That Get Noticed

It’s true! It’s Well Worth The Trouble To Publish Articles On LinkedIn..

According to LinkedIn: the average Influencer post can tally up more than 31,000 views and receives more than 250 likes and 80 comments”.

Granted not everyone is an influencer on LinkedIn with thousands of followers, however, if you are connected with people of similar interests and nurture the positive growth of your network you too can also see amazing results with a short period of time on LinkedIn.

To grow your Power on LinkedIn first you must…

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Influencer Marketing Now Bigger Than Digital Ads

If you haven’t noticed we are surrounded by influencer marketing on all four sides.

Everywhere you look people are online looking at their phones and interacting with different social platforms.

We inhale and exhale influencer marketing  constantly every day and still many of us  are not fully aware of what it really is.

While the world is modernizing and the people’s voice growing, we have broken through into a new era of digital marketing, a more natural type of marketing done through influencers.

Rodney Gray
Image credit: Rodney Gray

Rodney Gray nominee for the month of June 2017.

Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

“Marketing with influencers, is turning influencers into advocates of the firm.”

Before we go into any details about this type of marketing, one should clearly know what it is.

What is influencer marketing?

This kind of marketing focuses on an individual, rather than large groups of consumers to advertising the brand’s message.

The individual here is referred as the ‘influencer’ who is hired to get out the word for your brand.

In this game of influencer marketing, these influencers may be the potential buyers themselves.

They usually play the roles of content writers, journalists, bloggers, CEO’s, creative people, advertisers or advisers.

They are connected to other people around them and are looked to for advice and opinions and are regarded as influential.

Content marketing and social media marketing are regarded as the two major forms of influencer marketing.

How does influencer marketing work?

Marketing with social media influence
Influencer marketing now one of the most powerful form of advertising

Nowadays, users give more reaction to ratings on social media or opinions of a person rather than believing in advertisements.

This is made the basis of influencer marketing where an influencer will write about the products in their personal and social channels.

People tend to believe what the influencers have to say about something, over the media.

Many marketing companies don’t even have influence marketing on there radar as it such a unique method of the product. In many cases it’s out of their control as more of an individual voice takes hold rather than the standard-static corporate ad.

Digital ads are not given the same interactive and emotional response by the consumer.

The feedback and ratings on social media about a particular brand or product also adds greatly to the product or brand being showcased and is the new product placement platform.

Why is influencer marketing now bigger than digital advertising? & How did that happen?

Trust and honesty is a very important factor in marketing.

We all know which media we trust and distrust and in most cases just simply by the subject header.

Traditional media is scrambled with misinformation and the general consumer would rather interact with there products or services of interest on a social level.

Consumers do not buy goods or services unless they are completely assured that the product or service is perfect for their needs in every way.

It is believed that if you influence the mind, you have the world in your hands and that’s what influencers are doing.

Influencers have built up relations in order to gain trust to become, influencers. Much commitment and nurturing have gone into building those connections.

When it comes to building up relations and creating a positive message around a specific brand that is where influencer marketing has a higher standard compared to digital advertisements.

Let’s throw light upon, Influencer marketing as ‘THE NEXT BIG THING.’

  • As seen on: “Social Media”.

As the world has shifted to social media, consumers look upon at fellow consumers to inform their purchasing decisions.

Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, LinkedIn, Twitter, Facebook, Google+ and other platforms.

The rise of the social media influencer has created a world of possibilities;

It has opened up a flood of new waterworks for brands to connect with consumers directly and on a larger scale through more organic natural marketing method of influence like a new age word of mouth.

  • Provides a better description with an Interactive messaging platform. With each social media interaction or reaction, it promotes the possibility for hundreds of more people to view your message through the social connections in their network.

While digital ads are solely comprised of precise information about the goods, an influencer approach to the market has its own ways of attracting people with all the accurate description and information about the products and services in a more interactive, consumer arena, that has organic life to the message.

Influencers are trusted to provide the updated details of the products or services they are dealing with and the message can also be slowly released over many days weeks or months.

It is considered the job of an influencer to gather up all the points about the marketing campaign and forward that message to the consumers.

To ensure this, the influencers are often paid for their job. If not paid, then they are provided with incentives by the company they are working for or in some cases sharing content with their readership for no other motive than to educate and to encourage interaction among the network.

Unlike digital ads most of the time influencers are “not selling anything” and are simply sharing information to create a more positive network of influence or to encourage participation and interaction on topics that can truly help. They might choose to follow up through other methods of communication like an email newsletter to promote products or services an advertising services.

When comparing social marketing to digital ads, I sort of side by side comparison, a static  digital ad does not provide depth as they comprise of banners and poster type ads and do not have any opinion oriented objective.

The old and outdated information may soon turn away consumers.

  • People are more likely to trust other people than advertisements

Influencer marketing has the concept of ‘word of mouth.’ This pretty much sums up how people get to trust the influencers. Where advertisements could be nothing more than made up stories or exaggerations in the sight of many consumers, people are likely to trust their fellow friends and society when they tell them about a certain product.

That’s when influencers form relations in order to promote the market;

The influencer campaigns help a lot in the process The earned trust helps the market to flourish, after all, marketing is based on gaining consumers trust so let’s have the consumers interact with the message.

  • Much simpler

Influencer marketing is a much easier and simpler way of marketing than the digital ad marketing.

Not only is the way of attracting people simpler but the way of actually putting it up does not require many efforts other than the creative element.

In this era where everything is made simpler by the internet, successful marketing has been made an achievable task by the social platforms and online facilities.

You write about it and post about it online and within minutes thousands of viewers are peeking into your blogs and journals.

The online facility helps to connect people worldwide.

  • Market grows faster

Apart from being a simpler way of marketing, influencer marketing helps to boost up markets at a great rate.

Everything should be made as simple as possible, but not simpler.

– Albert Einstein

The influencer way of marketing has an advantage of doing wonders online which helps to connect influencers with people from all over the world.

  • Any queries about a product are immediately facilitated and generally much more appreciated than an email, support ticket response or any other type Q&A delivery.

May it be social media or content driven market, people get the answers to many of their questions about a product immediately in influencer marketing and much more view the comment responses making the viewership quite extraordinary.

In the case of social media marketing where the advertisement is placed on all the frequently used social sites, people get to know about other opinions about products, which greatly helps them sum up any purchasing decisions.

Apart from this, they are also connected to other people on the social media (which in this case acts like influencers) who tells them about many goods and hence solves many queries.

In the case of the content driven market, influencers are already there to respond to any queries of the consumers. This way any doubts about a product are removed.  

  • It’s powerful. Yet simple.

Influencer markets are powerful in their own manner. The content shared by influencers is powerful and authentic. They have the ability to gain people’s trust and reliance, all that is needed.

Thoughts and opinions are shared through influencer markets and better relations are created even with consumers that live miles away.

“The marketing roots with any social platform are quite strong and are not easy to cut down.”

  • The writings can do wonders

All those bloggers, journalists, content writers, CEO’s out there portrays the market accurately through their writings which depend upon proofs, opinions, and ideas of many consumers.

These pieces of writings are much more convincing than the digital ads that consist of a couple of pictures and slogans. The writings talk about the feedbacks and opinions of other people and influencers which is a quality that digital ads market surely lags. We just might have seen the peak of the market for digital advertising and ads.

  • The advantage of videos

Digital ads that usually consists of banners and posters have become very less influencing when the social media is filled with videos about the products.

Living objects are automatically more attractive than still lives. Influencers have started making use of videos in their contents to influence the people which is turning out to be another plus point of the influencer marketing.

  • Celebrities as Influencers

Consumers are influenced greatly when their favorite celebrities post about a certain product.

This has become a growing area of influencer marketing that celebrities are used as influencers to attract people towards a specific product. Like television commercials, where celebrities are used as influencers, they are made influencers on social media nowadays where they post about how they have become the customers to a certain product.

This practice does not even require any convincing as many people will blindly believe in the quality of the thing when their favorite celebrity buys it.

No wonder, influencer marketing is taking over.

  • Online feedback

When influencer market is on social media the feedbacks of the consumers becomes very important for marketing purposes. The market grows with positive feedbacks, and similarly, it shrinks when the feedbacks are not in the favor of the goods and services.

People today believe greatly in the ratings and online opinions of the consumers.

Influencer marketing is largely driven by this concept of online ratings and participation and thus is rapidly growing.

  • Honest opinions

Consumers value opinions and ideas more than advertisements.

In the world of influencer marketing, the opinions of people act as influencers on the social sites and are just as important.

If not all then most of the feedbacks and opinions of people about a particular service or product are honest.

Finding honest opinions about a thing, a person, or a company is an important element for today’s consumer to be able to purchase the product.

In the case of digital ads marketing, there are hardly any opinions shared as the ad platform does not allow for such interaction.

  • Time efficient

Influencer marketing is instant and is purely based on the established relationship between the influencer and their network.

The fact that influencer marketing is taking over digital Ads just might be happening now.

It has been estimated that in another few years influencer marketing will take over all the other marketing strategies and will become the biggest marketing practice by the year 2020

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How Small Businesses Entrepreneurs and Leaders Promote Themselves

Ongoing business promotion is a key factor for running a successful company – “no matter what size;”

There is no way to survive without constant promotion and embracing change, new ideas, and approaches towards your marketing.

It is not always the most thrilling activity, especially when you’re just starting out as a small business, but good marketing takes time and personal nurturing by the company’s leaders.

Frankly speaking the competition is so high in many of today’s Industries most business couldn’t survive without a creative marketing application. A more personal approach towards influencer marketing.

“It’s recommend” to spend at least an hour or two everyday promoting your business and figuring out the best promotion plan that makes sense for your specific future goals. Sit down and recraft your marketing plan and it can put more money into your company instantly.

Business Leaders and there marketing promotions
Do leaders understand marketing?

Don’t get sold into paying thousands a month for a marketing Seo company when you can save that money starting now.

Formulate a personal “long-term” plan from the ground-up no matter the size of your business.

Marketing has changed

Many marketing companies have minimum budgets for their clients that are “large” and this is to weed out the smaller companies that can’t afford to lose money month over month on their marketing..

Always be very wary of large minimum budgets.

Know this, no matter how good your product or services are no-one will be able to promote them the way you will.

You know what you’re selling and you know your brand.

And you’re passionate. If you have a more hands-on approach to your marketing the money that is spent is always spent much more wisely.

Paying closer attention to your marketing and marketing budget can save your company money.

There are many fancy ways to promote your business with hiring a company, but they can get expensive quickly;

Coincidentally most of these techniques are very profitable for the marketing company that you hire but little else.

Here are a few inexpensive ways you can promote your business online and off – what it will cost you is a little time: What you can learn from understanding the basics about your marketing will pay off in the long run.

9 Suggested Promotion Strategies

  1. Local Listing: Start by registering your business with Google Place as it will allow for people to find you when they search on Google. Your business location will automatically be added to Google Maps, so people can discover you in seconds. Fill out the form posted by Google maps, and register; they will take you through a verification process, and that is done one of two ways. They can give you a call, or they will post you a letter with the pin on it to your work address. Move towards Yahoo and get your business added to the database of businesses known as Yahoo! Directory. It will only take a few extra minutes, and those minutes are worth it. Moving on to Bing, they offer a similar service as Yahoo; and the signing up process is the same.

  2. Social Media: Many people feel that social media has been just another place to gain exposure. While that is correct and entrepreneurs and leader should keep a strong presence on social media, they also need to invest an hour on various social media platforms on a regular basis. Keep in mind that it is not just your business page, it is your entire presence that counts. Think about the big names in the industry, and check out how solid their social presence is. They started from the bottom just like you will, and rise to the top. In the beginning you can use the advertisement and promotion options, and once your accounts start rolling, it all depends on you. Keep in mind that you are required to keep both presences strong, your personal presence and your company’s presence. This is a great way to help your small business gain attention.

  3. Websites, Blogging, and Magazines: There are countless websites and blogs that are looking for content. Many leading blogs accept “guest posts”, articles, and blog posts by people who do not own the website. The purpose of these guest posts is to allow the user to gain access to a great range of visitors. These well-known websites charge a specific amount of money for each post, but make sure that your post will be shared and viewed by a range of people. Such websites are a great way to get your message out there if you do not have a website, or a set running blog with a dedicated audience. Keep in mind that it is a one time investment, so do not pick a website that does not have a strong and professional look.

    It is advised to keep the niche of your business in mind, and look for a website that caters to that niche alone. As you need to market according to your target, any other marketing will be a waste of time and money. So if you are selling clothes online or offline, get your articles published in a fashion blog, and make sure that it is optimized for the search engines.

    Blogging: If you wish, you can start a small blog on your website, but keep in mind that it is no easy as it sounds. There are many aspects that need to be considered, and it will take you some time before you gain loyal audience or any audience. However, this is a great way to get in touch with your customers directly. One key to succeed is to keep up a regular blog and keep posting.

    Magazines: The magazine industry can provide a strong online presence, offline however… The good news is, they are often looking for content. Again, the trick is to get your article published in a good magazine, that caters to the same niche. Make sure they’re organized and they have a loyal reader viewership base.

  4. Videos: you can use YouTube to post creative videos related to your business, service or products. Start by creating a Channel for your company and start posting promotional videos and helpful content. Keep in mind that the content needs to be light and something people can relate to. There is no need for serious promotions, or over the top funny ones; you need to post videos that are a perfect mixture of both. Keep in mind that this is not TV and you need to keep adding interesting material to keep users engaged and interested.

  5. SEO: As much as the word itself ultimately screams never ending money pit, don’t underestimate the power of some basic on site search engine optimization, as the online world is constantly evolving no SEO company can promise any type of results ongoing. A good SEO optimized website will score a better ranking, and allow your website to be viewed by more visitors. There are plenty how to SEO guides online and even watching quick YouTube videos can help. Google Chrome has some add-ons and extensions to their browser that can also help you optimize your web page for free. WordPress offers professional  platforms  that can provide all these functions for you and clear out the middleman. These tips will help you get started in the right direction. Learning the basics about how search engines work will also help you while blogging and posting content online. Remember that the search engines like organic content and honest truthful information so trying to manipulate this with search engine SEO companies goes against the basic grain and fundamental principles of how the Google search engine algorithms work. Simply said, provide and share good content. Update your pages and even past posts regularly and you will soon see amazing results. Just remember Google is much smarter than your SEO or marketing company will ever be.

  6. PR: A well written Press Release is something every business owner should invest in. Every time your business does anything that is newsworthy, don’t hesitate for a second before whipping up a press release. There is a good chance people will pick up on it, and it will help you create sales. Press releases are designed in a way to generate publicity, and there are numerous websites that will let you post your press release.

  7. Online Community: there is a niche for every community, and it is always a nice gesture when you sign up and contribute. This is a crucial set for you, as you will be making space for yourself in the community. It is as simple as signing up, and after a while people will start recognizing you, and you will be able to brand yourself or your business. In addition, it is a great place to make contacts and links for your business. But before you go on to make contacts, start by making yourself beneficial to others, answer questions; and keep sharing relevant content. Simply add a link to your website when it is relevant, or you company name in the signature space under your content.

  8. Buddy Marketing: it is a joint venture between two businesses, during which you will be joining hands with another business(es). This way both parties will pool their resources and get to business promotion with a strong backing. For instance, when they or you post a brochure of your/their business you can add a leaflet or a business card. This works on both sides, and is an amazing way to extend your reach. This will allow both parties to reach a new sector of potential clients. If you wish to get creative you can run a content together, and it will serve the purpose of both the businesses. These methods will help cut down greatly on your promotion expenses, as many promotion techniques are too expensive for small businesses to implement alone.

  9. Give Away: if you have the chance to “give away” your products or services as a sample, chances are more people will be interested in purchasing from you. It is simple logic, people tend to buy from those who are willing to take the first step. There is no harm in offering a free sample or trial, and it will give the customer a peace of mind knowing they are purchasing something they have experienced.

These nine easy promotion strategies are not only inexpensive, they are a solid lead in the right direction for any small business leader or entrepreneur.

These basic marketing techniques have helped small businesses and startups gain the hold they require to survive in this new economy – the most powerful form of online marketing?

“It’s none of their business that you have to learn to write. Let them think you were born that way.” – Ernest Hemingway

These tried and tested methods will ensure customer engagement, building relationships, and will keep your brand in high praises.

The idea is not just to make money, it is to invest in places that you and your business can gain from for a bright future.

by: Rodney Gray

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Publish Articles On LinkedIn That Get Noticed

It’s Well Worth The Trouble To Publish Articles On LinkedIn.

According to LinkedIn: the average Influencer post can tally up more than 31,000 views and receives more than 250 likes and 80 comments”.

Granted not everyone is an influencer on LinkedIn with thousands of followers, however, if you are connected with people of similar interests and nurture the positive growth of your network you too can also see amazing results with a short period of time on LinkedIn.

To grow your Power on LinkedIn it’s first important to remember the basics;

Maybe the most important thing is to have a profile picture with a clear headshot you and update your profile frequently.

On LinkedIn’ you’re creating a sort of online resume with your background and business acumen.

For self-employed individuals and small business owners, LinkedIn is an amazing opportunity for you to reflect upon your personal background and achievements allowing you to connect on a more personal level with your connections and share information or even create articles catered to or focused on your business.

What Does Publishing an Article on LinkedIn Accomplish?

Become a LinkedIn Influencer with Articles
LinkedIn Article Writing Will Grow Your Influence

“Publishing an article on LinkedIn is worth the effort and I have built an amazing network of positive connections from all around the world that love to read and comment on my articles. LinkedIn provides a network for businesses, article writers, and entrepreneurs.”  – Rodney Gray on LinkedIn

LinkedIn for Article Writing
Easily create articles with LinkedIn

If you have something to say to a large audience of business leaders and successful individuals LinkedIn is without a doubt the best social platform for you.  With LinkedIn, you have the opportunity to reach other professionals from around the globe. You can connect with senior leaders, potential clients, employers, partners, mentors, or whatever connection suits your interest. If you have something to say to a large audience of business leaders and successful individuals LinkedIn is without a doubt the best social platform for you.

It provides you the opportunity to connect with people that can even impact your business or career.

The audience on LinkedIn is looking for the content leaders;

Many posts or articles on LinkedIn can appear outside your connection network and can help you connect with related people long into the future. Don’t be shy to make the first request to the connection it’s a fabulous way to be introduced.

6 LinkedIn Stats That Stand Out: June 1st, 2017

  1. LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook.
  2. LinkedIn helps big time in direct traffic to your site. In other words, the benefits of publishing are very much worth your while.
  3. LinkedIn Users Are Way More Likely to Visit your Homepage
  4. LinkedIn Is Growing Fastest Among New Graduates
  5. Forty Percentage of users use Linkedin Daily
  6. 13% of Millennials (15-34 Years old) use Linkedin.

LinkedIn has 466,000,000+ registered members according to its official counter. Some of the impressive country-by-country breakdowns include:

Although LinkedIn has proven such a powerful platform many business owners are barely using LinkedIn for the great possibilities;

  • 128 million Americans use LinkedIn (40.1% of the entire population)
  • 12 million Canadians use LinkedIn (34.1% of the entire population)
  • The UK has 20 million LinkedIn users, Australia has 7 million, and India has 35 million

How do I write an article people will read and interact with?

It’s easy and anyone can do it if. Begin with what’s familiar and of interest to you. Then you need to select your topic;

  • I like to start with my topic and subject header (six or seven words long). This helps set the tone for the entire article and the subject header can also change in tandem with your writing to cater to the core overall message.
  • Fulfill a need or interest for your audience but also remembering your core audience and interests of your LinkedIn connections you’re trying to influence.
  • Research your topic and provide valuable information that will educate the reader. Think of Including details like images profiling your message, industry statistics or market research.
  • Update your articles. After publishing your articles it’s a good idea to keep your LinkedIn article publishings up to date and relevant to current information. Many writers think quickly and can make simple mistakes (It’s allowed), so correcting your research or article information when presented with new information. It will always benefit the reader.

Publishing an Article on LinkedIn

All you need is a LinkedIn account your article and a header image (recommended for best clarity 1200 x 628 and Image result for minimum size 1536 x 768 pixels.

“It’s none of their business that you have to learn to write. Let them think you were born that way.”

– Ernest Hemingway

Join me on: LinkedIn | Twitter | my Blog |

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Other Related QuilPen Articles;

Author Profile: Deborah J. Levine | HuffPost

Author Profile on Deborah J. Levine

DEBORAH J. LEVINE is an award-winning author whose intercultural involvement began in childhood as a member of the only Jewish girl whose family lived in British Bermuda for four generations.

As the daughter of a World War II liberator, she is dedicated to cultural diversity, religious literacy, and women’s empowerment.

DeborahJLevine_booksRead the full article on HuffPost Below

Full Article HuffPost:

Other projects of Deborah J. Levine Influencer of the Month | The Inspire Directory | Monthly Nominees Inspire DirectoryDeborah’s Books |

How-to Build Unlimited Traffic With Wordpress |

How to Build Unlimited Traffic With WordPress

WordPress is a platform for any business looking to publish their product or service online.

Who uses WordPress?

Anyone can create a free website and publish copy, images and videos. It can manage your social marketing and email dissemination

WordPress will allow you to schedule specific dates and times for posted content.

WordPress will also push your content to the most popular social media like LinkedIn, Facebook pages, Twitter, Google Plus, among others.

How do you generate traffic with WordPress?

Simply by publishing quality content that’s related to your business or service. Sharing valuable content will pay back through search traffic and social media ongoing forever.

For more original Articles on Small Business and Entrepreneurship | Follow on Twitter @OfficialOEM or directly Via |

Is Your SEO Company Killing your Google Position? Maybe..

People Are Getting Hammered by Google for Using SEO Firms that provide little to no results.

It’s True! SEO Companies for the most part are full of Shit! The proof weighs heavily to my opinion and you can test this for yourself simply by canceling the practices of SEO hocus-pocus. If you have an SEO firm on your project, chances are its not going to end well..

There are many references to how SEO can hurt (not help) your businesses marketing.

What you Need to Know About Your SEO Firm;

Simply said, SEO is a guessing game for the most part, and in my experience the self proclaimed top seo companies “always” over promise and under deliver.

A Recent Article in Business2Community Informed the World of some Very Important Details Regarding SEO Companies.

Is all SEO Spamdexing? Maybe..

They all told a common story of how they had worked with agencies in the past and had nothing but bad experiences – and I could certainly understand where they were coming from. They had been burned too many times and were simply fed up with SEO agencies.

Agencies have become notorious for their ‘churn and burn’ business models, high staff turnover rates, poor customer service, excuses, finger pointing, and above all else – SEO agencies don’t do SEO very well! [more]

“SEO is Spamdexing, which is a word derived from “spam” and “indexing,” refers to the dangerous practice of search engine spamming or General SEO Practices that are designed to try and Trick Google to Like your Site.”

Remember: Google and the other search engines are designed to like and index your content based on original value of the content. Anything beyond natural content is SEO trickery.

SEO – It is a form of spamming. SEO is an abbreviation for Search Engine Optimization, which is the art of having your website optimized, or attractive, thus tricking or spamming the major search engines for optimal indexing.

Do you ever wonder if your Search results would be better without paying for SEO? Well you’re not alone!

Most SEO Campaigns will hurt your SERP and the SEO Companies all know this. SEO is such a shot in the dark that these companies keep you hooked and keep promising great future results that never transpire.

What’s the Solution and Alternative to SEO?

Save your money! Is this is the fastest way to make SEO work for you? I spoke with dozens of entrepreneurs in the last week that have canceled their SEO marketing in the past. I asked the question, did your SERP (search engine position) get hurt? In every case, their search engine positioning went up! This was in every case.. I am going to further write about this topic and keeping a great collection of SEO stats that seem to contradict what mostly all these companies claim to offer.

Side Note: Let me break off into a tangent for a second.  I have personally spent many thousands on SEO, back linking, and other general SEO practices. I have spent over $300,000 with Google Adwords alone and more money spent with social media and other types of marketing. My companies have grossed millions and I am not just “ranting” on this topic. I would predict, if you cancel your SEO company today. 30 days from now your Google position will increase and will keep doing so.. What do you have to lose.. Or, what do you have to save! Allocate this money into different types of marketing like content marketing, video marketing, paid social media ads or email.

OK, So is all SEO Spam? Now you Got Me Kinda Worried..

SEO Optimization or “SEO spam” as it is more commonly called, is when a company pays an SEO company to trick Google and improve the search engines site’s ranking.

Search engines like the real stuff and natural organic content. You will most likely get penalizing by using an SEO firm at some point and even your SEO firm itself might be getting penalized by Google therefore you can never win.

Google is smarter than your SEO “guru” and knows what you’re doing.

Search engines like Google, which rank based on links toward the site (we think). SEO is not allowed on many sites like site and should be reported.

Do your research and know that SEO is pretty much a scam as its based on many variables out of anyone’s control.

Here is more infomration on SEO and how it can be harmful, you should know what’s being done on your website before you engage in SEO practices:

Learn how you can steer away from the unproven practices of SEO and spamdexing and safely build email newsletter campaigns (without spamming) and represent your business services, and products, in a responsible manner.

Email will keep your businesses products and services in constant contact with your customers and all your potential future customers, with a “proven” system with “real” statistical, charts, click and open reports – trackable results.

Learn why email  marketing is used by mostly all fortune 1000 companies, big business, and even politicians [more]

How India is Cashing in on-the American Consumer

In 2018, it is estimated that there will be an estimation of 283 million social network users in India

If you compare this with the number of online users, and senders and receivers of email communication, you can see there is a lot of catching up to do.

According to a Livemint (stat) the number of Internet users in India could cross 450 million by June 2017: says report. A recent IAMAI-IMRB report says Urban India has close to 60% Internet penetration, reflecting a level of saturation, but there are a potential 750 million users in Rural India, that number is simply staggering;

Social Media Statistical Chart for India

According to: Thetoptens website – The “Top 10” Countries With the Most Intelligent People Are… India is Number One. Simply said, the people of India are very smart indeed!

Quick history: “India was the first discoverer of” the laws of algebra, geometry, calculus, the binary number system. India is home to the first people to successfully carry out cataract surgery, and plastic surgery. India is the highest paid ethnic group in the United States and among the smartest employees (and employers) in the booming information technology industry.

  • Even 38% of doctors and 12% scientists in the US are Indians.

Other notable discoveries include: The Button, Prefabricated House, Chess, The Ruler, Shampoo, Cotton Cultivation, Fibonacci Numbers, Diamond Mining, Flush Toilets, Ink, Steel & Metal Works, Fiber Optics, and more..

Ok, “So How is India penetrating the US Consumer Marketplace?”

To understand how India is approaching the US marketplace, for marketing purposes, let’s first let’s look at big data consumer databases from India. The Simplicity of email now allows for instant communication  to a vast amount of consumer and business users in India; with big data companies like OfficialEmailMarketing they are one company to offer a 360 million (36 Crore) India consumer database of emails ID’s that includes over 400k Indians Mobile Numbers. 

How India is Capitalizing on American Consumer Marketing
How India is Capitalizing on American Consumer Marketing

Where else can you get such an active audience? Social media takes time and knowledge is the argument, and might just be true, but email communication is instant.

India business owners are starting to understand that the wealthiest most active consumer marketplace is the United States. This is something that only big Indian businesses have capitalized on for many years.

With the globalization of communication small business now have the power to communicate to the masses.

“Be where the world is going.”

– Beth Comstock

Is true! Email is one of the most cost effective and safest ways to generate sales for your business, almost immediately. Most first-time marketers achieve success within just the first few days and ongoing email campaigns will only build bigger and more relevant.

If your looking to penetrate the US consumer marketplace you can easily get started small, and grow from your success: (recommended). With email marketing India can advertise their products and services into the US consumer marketplace and rapidly build product and brand awareness.

“Consumer email accounts in particular will continue to grow steadily: According to the Radicati group internet stats: The current internet user has 1.9 email accounts per user and this is statistic is growing.”

  • Many users typically have a primary and a secondary email account.

Email is no doubt one of the best platforms for direct communication to your potential clients. Companies that require leads and the ongoing consistent generation of leads, use email marketing the most. Email marketing is a proven funnel for the generation of leads and is commonly used by mostly all Fortune 1000 Companies, Big Data, Startups, Inventors, Marketers, Online Business, and even political campaigns.

Here are some common Q&A for first time email campaigners or newsletter marketers..

Will I get called out for spamming? Not if you use a reputable email marketing company that will allow you to upload your purchased email lists, or even lists that you might have been collecting for some time.

In many cases a marketer will upload an email lists they have been collecting for months or even years and clients don’t remember you. For these reasons it’s imperative to use a compliant email marketing platform that can alleviate these concerns.

“Being an entrepreneur is a tough job. You are the Chief Operating Officer and the Chief Plumbing Officer.”

– Arjun Jagannathan

Do I need to download software on my computer and use my email address? No. With today’s email marketing management applications the software is web-based and you use the provided IP addresses, and domain addresses, for the sending and delivery. Nothing is sent from your computer, IPs, domains name, or internet connection. This is done to specialize the delivery process and give you your best results.

Email campaigns can be cumbersome and in some cases require special skills, or staff to accommodate the ongoing campaign duties.

This is why many companies tend to outsource email marketing campaigns and lead generation by using a full service company that can send, manage lists, better write your copy, and much more. The chances for success can increase.

According to OfficialEmailMarketing, Over 70% of marketer today agree email marketing is core to their business operation, and what’s even more interesting is that most marketers claim that an email is a critical tool for ongoing sales and new client acquisition. Another 20% of online marketers say their businesses “primary revenue source” is directly linked to email operations and this number is growing.

Learn more how a full-service email marketing company can help your business: OfficialEmailMarketing

How to Truly Grow your Social Media

Consumers like to be engaged – and look for fast ways to achieve this on social media for fast answers and interaction.

A small business that engages in general social media practices will always reap amazing results. It can take time, but done correctly, it will grow your influence significantly.


Don’t look at social media as unimportant or just wasting time, it’s much more than that. Social media requires some time and effort, but will always move your brand towards the future and that brand or message can change anytime. Maybe most importantly social media provides quick and effective Q&A customer support for your most important asset. I will let you guess what that is..

Don’t Choose Favorites.

I recommend not to fall in love with one social media platform over another. Think of social media in terms of most populated:

Here is a staggering visual of Facebook’s hold over your eyes and social attention:

Top social media platforms
Top social media platforms

My personal favorites in order;

  1. Facebook

  2. LinkedIn

  3. Twitter

  4. Instagram

  5. Reddit

  6. Quora

  7. Google+

My personal favorites for business in order;

  1. LinkedIn

  2. Twitter

  3. Facebook

  4. Reddit

  5. Quora

  6. Google+

With websites like WordPress you can schedule and publish article posts to a WordPress page and it will also push to your social media accounts automatically.

“Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin

6 Social Media Stats That Can Help Determine your Focus:

Depending on your business, your attention to different platforms might change from these choices:

According to [BlueCorona] statistics:

  1. 75% of male internet users are on Facebook as well as 83% of female internet users.
  2. 32% of teenagers consider Instagram to be the most important social network.
  3. Female internet users are more likely to use Instagram than men, at 38% vs. 26%.
  4. 29% of internet users with college degrees use Twitter, compared to 20% with high school degrees or less.
  5. 81% of millennials check Twitter at least once per day.
  6. Most Instagram users are between 18-29 years old.

Compliment your social media with other types of digital marketing like list marketing / helps grow your reach almost instantly.

Follow Official on Twitter☇ (@OfficialOEM)

Internet of Things | SMT

The Internet of Things (IoT) is the network of physical objects or “things” embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data.