Category Archives: Internet of Things

The Internet of Things (IoT) is the network of physical objects or “things” embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data.

Internet of Things | SMT


The Internet of Things (IoT) is the network of physical objects or “things” embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data.
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https://secretmarketingtrends.com/category/internet-of-things/

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Here’s What Happened When We Asked Elon Musk About Equal Pay For Women | SMT

Elon Musk is considering reviewing employee salaries at SpaceX to ensure that women and men are paid fairly, the chief executive and founder said at a dinner at a private residence in Beverly Hills..

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https://secretmarketingtrends.com/2016/03/02/heres-what-happened-when-we-asked-elon-musk-about-equal-pay-for-women/

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10 List Building Techniques for Businesses with Limited Email Marketing Budget

Email is a very powerful and affordable lead generation tool that businesses can employ. Given the innovative products and solutions offered by marketing automation companies, email’s ability to deliver famous 44% return on the investment has enhanced further. However, the success of email campaigns depends upon a range of factors, like; content, ESP functionality, sender’s repute, and quality of your mailing list. If the database is of substandard quality, even a perfect set of email and content will serve no purpose.

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Yes, it’s true. If you do not have a quality e-mail marketing list, you are reducing the potential you have to drive traffic, generate sales/leads, and build your brand name. This is the single biggest factor that can make or break things for your marketing and lead capturing campaigns. Therefore, companies with decent marketing budgets go for premium data subscriptions, special data acquisition programs, and run active lead generation campaigns to build contacts list.

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Did you know you have Gmail and social contact databases already for connecting with your core market

However not every business enterprise enjoys this much financial freedom to invest hundreds of thousands in database development but this does not mean they can’t do anything. There are some very simple and affordable (some free) ways to build a quality email list for your drip campaigns. Some of those are being explained in the following.

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1. Export Your Social Contacts:

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http://www.business2community.com/email-marketing/10-list-building-techniques-businesses-limited-email-marketing-budget-01468726#yX5W11O4ez8uJrFP.97

Don’t ignore social media as the next generation of voters are watching it closely | Helen Whitehouse | Opinion | The Guardian

Who doesn’t use email in this day and age? Julian Lewis MP, that’s who. According to charity-run website WriteToThem, the Tory New Forest East MP communicates via fax, letters or phone calls. He doesn’t use a Twitter account or harness the power of the internet in any way, leaving constituents hanging if they want to fire a quick question to him.

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Lewis is clearly missing a trick. Let’s face facts: things are only going one way. If people can’t see you on the internet, they can’t see you at all. The next election will be the first which has voters raised entirely around the “internet” casting their ballot.

Read More;

http://www.theguardian.com/commentisfree/2016/mar/03/mp-ignore-social-media-next-generation-voters

Advice for entrepreneurs looking to patent an idea – Chicago Tribune

I have a new idea for a product or technology. Should I consider patenting my idea? If so, what is the first step?

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Patents are very expensive, running anywhere from the tens of thousands to millions in legal fees.

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“You should absolutely consider patenting your idea, and with a brief consultation with a lawyer, you can ascertain whether it makes sense to proceed. A provisional patent can be an effective step. While you can file one on your own, it’s often affordable for a lawyer to file one on your behalf (which maximizes efficacy/protection). Many lawyers offer discounted rates if you write the first draft.”

— Basha Rubin, Priori Legal

A: Check for prior inventions.

“You need to research your idea and make sure no one else has done anything like it. Otherwise, if there is ‘prior art,’ as they call it, your patent application is unlikely to succeed. You should thoroughly run searches through sites like Google and Amazon, of course, but also through www.uspto.gov.”

— Nicolas Gremion

A: Make sure the idea is valuable.

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http://www.chicagotribune.com/bluesky/hub/ct-advice-patent-an-idea-bsi-hub-20160301-story.html

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Here’s What Happened When We Asked Elon Musk About Equal Pay For Women

Elon Musk is considering reviewing employee salaries at SpaceX to ensure that women and men are paid fairly, the chief executive and founder said at a dinner at a private residence in Beverly Hills last Thursday.

Dubbed The Dinner for Equality and co-hosted by actress Patricia Arquette and Marc Benioff, chief executive of the software company Salesforce, the event brought together women’s activists, chief executives and some Hollywood A-listers to discuss how to advance the cause for women’s rights at both the policy and corporate level.

The pay gap between men and women has drawn renewed attention in the business world over the past year or so, particularly since Benioff announced publicly last year that he would audit employee salaries and then spent $3 million to correct the internal gap at Salesforce.

“It is scary for a CEO” to look at pay by gender, Benioff told attendees. You’re not sure what you’re going to find, he said. “It can go sideways fast.”

Read More;

http://m.huffpost.com/us/entry/elon-musk-equal-pay-for-women_us_56d486c6e4b0871f60ec299f

Facebook launches interactive full-screen ads called Canvas

At an event in New York today, Facebook launched its newest product for marketers: interactive mobile ads called Canvas, which it first announced back in September.

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Facebook launched Canvas

Canvas is an evolution of the earlier Carousel ads, which allowed users to swipe through multiple product or brand photos if they were interested in more information.

The ads were designed to be fairly unobtrusive for the end user. They look virtually the same as regular ads while on your News Feed (other than a small ‘tap to open’ prompt), but when you click through, the full experience loads quickly. You can return to your News Feed by clicking on the ‘X’ on the top-left corner.

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http://thenextweb.com/facebook/2016/02/25/facebook-launches-interactive-full-screen-ads-called-canvas/

CIOs look to LinkedIn to recruit (and be recruited) | CIO

CIOs are finding a reprieve from the global IT talent vacuum in LinkedIn. IT executives are using the professional social networking platform to land new gigs.

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Facing an IT talent shortage, CIOs are haunting college campuses, hiring interns, and poaching peers from rivals to staff their digital transformations. However, some CIOs are finding that good IT talent is a just a LinkedIn search away, while others use it to seek new career opportunities.

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IT executives are using the professional social networking platform to land new gigs.

“It is a great forum for us to post our jobs outside of our own site or job boards,” says Victor Fetter, CIO of LPL Financial.

He says the company’s talent acquisition team regularly lists open positions on the site. He also fields one or two queries a week from technology workers interested in working for the company. Like other CIOs, he looks for people versed in coding, project management and developer operations, among other skillsets, to complete IT projects that support the business. This is no easy task.

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http://www.cio.com/article/3037775/careers-staffing/cios-look-to-linkedin-to-recruit-and-be-recruited.html