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3 Reasons This Is The Best Bet For Your Marketing Campaign |

3 Reasons Why Emails Are Still The Best Bet For Your Marketing Campaign via

For any company, half the battle is won if marketing strategies reduce the time required for planning, formulating strategies, and executing its marketing campaign.

“Email is that handy tool for most companies that not only reduces the execution time of efforts but also delivers quick responses.”

Email marketing campaigns provide companies with the ability to segment user and customer database information, cultivate more frequent communication with clients, increase the number of returning visitors your site receives, promote growth in sales volumes, track and optimize user behavior.

No matter how influential other advertising media platforms seem, emails are still the preferred choice of companies to target their audience and grow their business.

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Official Email Marketing

List marketing – reasons to buy email lists

Email marketing is a specific type of marketing focused on targeting consumers with the help of electronic mail (email).

Email marketing is so advanced these days it’s all managed online through a web-based platform.

If you’ve never created an email marketing campaign it can sound daunting and overwhelming at first.

(1) If you want to try email marketing you have to answer one important question – how to get an email list?

There are two ways to get a relevant email list that can help your business – to build your own list or to buy one.

Experts agree that buying an email list is a better option because it doesn’t require as much time or effort. Some marketers might even suggest purchasing email lists are a bad idea, however, most Fortune 1000 companies have built their contacts databases through this method and continue to do so whether it’s through database purchases or Acquisitions of other companies.

Most initial sales in small business are made through the command of email.

Of course, it will cost you money, but is this an investment worth the money?

Before we go into details and explain why it can be good to buy email lists, we would like to mention that you should stick to verified consumer emails provided by reputable sellers that vouch for their services.

Acquiring an Email Lists for List marketing is all about acquiring and using email list databases for marketing purposes.

By buying email lists from reliable sources, you will be able to maximize the effects of your list marketing efforts.

In conjunction with an email delivery software that can complement the delivery process, this method has been proven to work highly effective and it is argued to be the most affordable and effective marketing available today even with social media.

Simply said, it makes marketing easy, purchasing an email list makes the list marketing process quick.

Building an email list, on the other hand, requires time – weeks even months.

On top of that, no one can guarantee that you will be able to build a solid list even after long period of time.

This is the reason why you should buy an email list which you can use right away. A small investment can make a huge change.

It provides cost efficiency We don’t have to talk a lot about this.

By selecting a good email list provider, you will be able to get a valuable list of emails that will bring you an ROI profit.

So, we are talking about a one-time investment that can help you establish long-term relationships with your customers as the purchased databases can be used again and only get stronger and more credible with each successfully completed campaign.

It will grow your email list and this has a direct impact on your business.

The truth is that once you have a list of emails from potential customers, many of them will turn into loyal customers (with the right approach).

By sending regular newsletters and offers via email, you will build consistency and these customers will recommend your newsletters to their friends, family members and coworkers.

In this way, you will grow your existing email list.

It allows geographic selection The best email list providers are offering a geographic selection to their customer.

This means that you can get a mailing list associated with a certain area.

Of course, this area can be more specific (in this case you can use Zip codes or cities/states) or more general like the selection of countries or continents.

“It all depends on the targeted audience.”

This will help you understand why so many people interested in list marketing are buying email lists to add to and enhance their marketing efforts.

Keep in mind that it is expected that the number of daily email users will grow to three billion in the next four years, making email marketing even more powerful.

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Email marketing software review | Official

Email marketing is considered one of the most efficient ways to market your product or service to the desired audience. However, the process can sometimes be fairly difficult and time-consuming if you set to send each and every email on your own.

“Thanks to list marketing software’s like Official email marketing the process has become fairly easy.”

Official email marketing is an email list marketing service established in 2010. Official provides its users with a wide range of features which enhance the quality and efficiency of the email delivery process.

Some of the benefits in using Official Email Marketing

  • No strings attached

With Official email marketing, there are no contracts or long term commitments. You can join the web-based service whenever you want without having to worry about using the software for a set period of time.

  • Cancel Anytime

Don’t need the services anymore? No worries. You can step out anytime you want the best thing about this software is that you do not have to worry about any harsh usage terms. There is no standard period of usage for this software.

  • Upgrade or Downgrade whenever you want.

Official email marketing doesn’t limit your choices to just one type of service. You can use any package you like. Unlike other such software’s you can make changes and upgrade anytime. Accounts are prorated and you only pay the small difference in pricing to increase your sending limit for the remainder of the month. This is an excellent way to build upon your success.

  • Technical support always available.

When it comes to using software not everyone is an expert and sometimes there are certain glitches you can’t fix yourself. Official email marketing has a very supportive staff to help you every step of the way.

  • Mobile Friendly

Official email marketing is easy to use web-based software that you can also use on your phone. So you don’t have to worry about rushing to your laptop to get the job done. You can access it anywhere anytime.

  • Create Unlimited Client Campaigns.

There is no limit to how many client campaigns you can make. With official email, you do not have to worry about limitations and surpassing your campaign limit. They let you create as many client campaigns as you like without any worries.

  • Create and Send Different Offers with Ease.

The software is very user-friendly which is why all of its offered features are extremely easy to use and you don’t have to be an expert to get your work done. You can easily create different kinds of offers that your business is offering and send them to your mailing list without any trouble.

  • Easy to Manage Inbox to Follow up with Leads

With Official email marketing, you do not have to worry about having an overflowing inbox, the managing of your inbox is very simple.

  • Full Analytic and Statistical Reports

Official email marketing keeps check on everything and provides you with detailed reports for your account email campaigns and deliver open reports and click reports. Trends and progress the software will do the analysis for you.

  • Free Templates to design your emails

The software has a range of templates that you can choose from to give your emails edge.These templates are free to use and there are no additional costs.

For additional information on how email list marketing can help you visit

Affiliate Marketing Success using Email

There more than 1.5 billion emails users worldwide. An increase in this figure is expected to about two billion users in the coming two to three years.

This establishes the significance of email marketing. In this world of technology and globalization, emails play a substantial part in our daily routine.On a researched data basis, there are approximately 196 billion email processes ongoing daily. Out of which, 109 billion are business emails.

This is why most marketing agencies always always stress the importance of incorporating email campaigns into daily business operations.

Reading and responding to emails has become a big part of our lives; hardly will you meet anyone these days that doesn’t utilize multiple email accounts.

Social media is also a very important platform for bringing more traffic to your business with social media management but email can help convert those visitors into customers and provides control of your contact lists.

Affiliate Success with Email Marketing:

Email augments the success rate for your business.

There are numerous benefits of email marketing for affiliate marketers that no other marketing platform can deliver.

Benefits to using email:

  • Email Marketing is a cost-effective process. One email costs literally nothing and you can reach a wide range of audience through email campaigns.
  • This budget-friendly, effective marketing technique has helped millions of small businesses grow rapidly.
  • The traditional methods of marketing like television or radio may be essential, but can’t replace the significance of email marketing for new business.
  • It has been estimated, 85 % of the US retailers regard the email as the most effective way for acquisition of new clients.
  • The ROI is greater than traditional digital advertising and has also proven a higher more positive response rate.


    Email Marketing is a measurable entity that allows accurate estimation of your campaigns success.

    Email marketing software enables you to see statistical records of how many individuals opened your emails, the number of times links were clicked and unsubscribes.

    This gives the valuable information about the progress rate of the email campaign.

    The adjustments and improvements can then be made accordingly with the response rate from the audience in real time.

    Easily Accessible:

    A study published by ‘Exacttarget’ showed that 91% of people used their mobile phones and tablets to access their emails.

    This gives another advantage to email campaigns.

    Action Call:

    Marketing with email software leads to the impulse buying and promotes a high call to action rate by the consumer.

    With proper action buttons and straight links to the checkouts, a newsletter has proven to achieve a high number of sales for any company that implements this on a regular basis.

    In terms of steps to purchase.

    No other marketing platform can enable such a quick sales process, by just clicking two or three buttons.

    Higher Success Rates with Email.

    Here are some essential tips for anyone looking to have success with affiliate marketing email campaigns:

    Catchy Subject line: It will decide the initial fate of your marketing campaign. Either your email is going to get clicked, opened and read or it will land in the trash bin.

    You have to carefully craft your subject lines.

    The characters should be fifty or less but the subject line must constitute a descriptive character.

    You can also test the subject lines by dividing the list of subscribers in a half and then send two different title lines to them and check the response rate. Known as split testing. This will let you design the titles according to the results.

    A question can be asked in a subject line, or offer a benefit.

    Text to Image Ratio: This is a usual mistake done in the emails.

    The emails are loaded with heaps of images and containing a little content in them.

    Many times the inboxes aren’t set to download the images. The images get blocked and then the user will find nothing beneficial in the mail.

    You can add images as they build a better impression but there are certain rules that should be followed.

    Only less than twenty-five percent of the email template should be image based. L

    The important information like the product price, title, expiry date and value proposition must be in the HTML format. Add the click buttons also, in your emails.

    Spam Tips: This is the biggest challenge for some email marketers, as the emails can land in the spam folders of the user and all your efforts will go futile.

    There are some steps that are a must to be followed every time you are going to send emails campaigns.

    You have to send emails through your own domain or the one which you are authorized to use; the information in the email must be yours or related to your business, and the ‘from address’ and ‘reply to address’ must be the same.

    A company name and postal or street address must be stated as it ensures that you aren’t the scammer. These steps will prevent your email from being flagged as spam.

    Subscribers: Add to your subscribers list by following these handy points.

    Improve the visibility of the emails by adding the ‘share buttons’. This will allow your readers to easily forward your emails.

    Make sure your content can also be shared through the Facebook and Twitter etc, which are the popular social media channels.

    Add the ‘unsubscribe’ link in your emails. The users should be allowed to stop receiving the emails whenever they want and make sure you are excluding their email addresses from the mailing list.

    This isn’t just a moral act, but a vital facet in ensuring your emails don’t get flagged as ‘spam’.

    Proper Timings: The timing of your message can be very important, which is often a neglected attribute.

    It has been noticed that the higher rates of email opening are in the evening.

    Also, avoid sending emails on Monday as lots of schedules and workloads are higher, there is a less probability that you email will be read.

    • The highest response rate of emails was noticed between 7 to 10 pm.

    Mobile Versions: It is important to optimize emails for different operating systems and devices.

    Most users prefer to check emails from their mobiles or tablets as soon as they receive them, so make sure your emails are properly displayed and all the links added in the emails are working from the devices.

    Links: The basic aim of the emails is to improve the traffic to your business page, website or the product page.

    Add multiple links to your emails; at least one link per paragraph is a good idea.

    Get creative and use compelling action words like “buy one get another free – before midnight only”.

    Put links after stating some persuasive and propitious detail in your email.

    The links should be relevant to the offer you are making and never be misleading.

    Email Marketing is a wonderful advertising platform.

    It enables a direct interaction with the customers, and delivery of a ready-made knowledge about new products and deals, right in their inboxes.

    Email marketing has always contributed to high success rates because the customer can order the products instantly by acting on links with the most updated product information you have to offer.

    To learn how email marketing can work for your business visit

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    How to Grow your Email List with Software

    I was recenlntly speaking with the CEO of a large corporation about growing contact lists and the best way to go about it;

    Keep in mind this client is a big company and have many tried and have used many different methods to acquire and deliver messages and have been doing so since the dawn of the internet.

    Companies such as these are choosing Official email marketing for its unlimited sending capability and ease of use with the rotation of Ips and domains for best possible delivery of large databases.

    The software  provides full control over every element of your email marketing but also implements ease-of-use support and automation features.

    Big Data as it has come to be called it’s not only for large companies, but also can include small businesses due to the ease of acquiring digital data through companies such as Official email marketing.

    Companies like Official can completely manage everything from A to Z for any of your email marketing campaign requirements.

    With Official Email Marketing you can provide your own data or purchase high-quality low-cost consumer big data lists for use with their web-based email sending system.

    “The secret of getting ahead is getting started.” – Mark Twain

    Benefits of Email Marketing

    What is Email marketing?

    In the world of direct marketing, email marketing is the most popular. Email marketing makes use of electronic mail as a means of forwarding advertisements and commercials to people all over the globe.

    This kind of marketing has become popular in this rapid growing technology-era. It has become an essential marketing tool yet many businesses are still not taking full advantage of this simple method of marketing.

    Having  an instant connection with your customers can develop a merchant-customer relationship in order to enhance business based upon loyalty and trust. Providing valuable information about your product or industry or special offers can always entice new business.

    It is not only used to develop a merchant-customer relationship but to send emails to new customers and companies to better promote your business.

    Your messages are delivered with the click of a button to a wide range potential customers. This is the basic foundation and purpose of business marketing.

    This article discusses why email marketing has become one of the best marketing techniques.

    • 6 Comparison with traditional marketing methods.

    Email marketing is very different from the traditional marketing in many noticeable areas;

    1. It promises an exact return on investment and the marketing results can easily and efficiently be tracked down. Email is reported to be a much more cost effective marketing means than the mainstream mail marketing techniques.

    2. The advertisers can make a direct communication with the customers unlike in the mail marketing.

    3. To some degree it does not require any initial investment. Traditional marketing methods required money for even a small advertisement. With email you can create craft and send a limited number of messages without any special software or hardware.

    4. A single email can address a million people at a time unlike in other marketing methods.

    5. The emails can even be made personal depending upon the quality of Daedalus that you obtain. Some data has numerous fields of information like full name mailing address phone numbers and more.

    6. It requires less time and money compared to most other marketing strategies.

    There is a reason that mostly every Fortune 1000 company and major brand or business uses email marketing to some degree.

    The Benefits of Email Marketing

    With the rapid increase of internet usage globally, email marketing is becoming the most frequent marketing means.

    According to a research, email marketing has proved profitable to many businesses and startups.

    Email is arguably one of the most profitable and beneficial marketing methods in this digital era.

    • Increased opportunities

    This widely used means of marketing offers more opportunities for small businesses that are on their road to success.

    With email marketing, businesses can develop their roots anywhere and form relationships with a larger audience right from the start.

    • It is Targeted

    The issue of non targeted marketing had been solved by Official Email Marketing.

    With the emergence of email marketing, one completely has the authority of his business audience. One of the major benefits of email marketing provides the ability to build and grow your email contacts databases with each new campaign sent. This database has tremendous value to your company’s marketing efforts.

    The messages and emails are usually sent to the specific clients who have signed up for it or opted in.

    • It increases brand/business awareness

    Better designs, smart and precise creative writing will surely grab the viewer’s attention.

    When consumers read the email messages or click through a call to action link contained within the body of your message, this can be tracked by the email marketing software.

    Opens, reads and clicks can be collected automatically by using web-based software platforms such as Official Email Marketing.

    • Email Marketing is Shareable.

    With a single click of a button, a single email can be shared with millions of other people. Any new news or offers are immediately forwarded to clients and customers.

    This way any new company information does not stay behind the curtains and is immediately shared and viewed by many.

    • Develops a merchant-customer relationship

    Sending emails to the customers and companies with a purpose of developing a loyal advertiser-customer relationship. The emails sent to previous customers are given a more positive response.

    • Provides an open platform for merchant-customer communication

    In the online marketing process, there are always a number of questions from customers.

    Many companies have  stated this problem was a major issue and quite a cumbersome process before an email marketing strategy was introduced.

    Now, via emails, the business can easily ask their clients about the marketed product. This way businesses are taken to another level. And if your client no longer wants to participate they can easily opt-out or remove themselves from any future mailings.

    • It is measurable

    There are many marketing avenues that can not give precise results, like print, radio, or traditional static ads. Rather the results are ambiguous.

    Email marketing technology has the potential to draw delivery rates, clicking rates and viewing rates very accurately and build your database strength ongoing.

    The customer’s feedback can further tell the business what’s-working and what’s-not.

    • Email Marketing is Cost effective.

    One of the major benefits of email marketing is that it requires no investment. Email marketing is cheap. Unlike the usual manual traditional marketing, it does not involve any printing or posting costs.

    • It is easy to create

    You don’t require a huge marketing team to start your business marketing plans.

    • It is easy to track

    Many online softwares are now developed to track down the customer’s activity and will provide important campaign statistics.

    • Fast responses

    Email marketing, along with being cost effective, is also time efficient. With a good subject header and informational email message your response rate will increase.

    • Flexible

    Flexibility is another characteristic of email marketing. With the statistical knowledge of the emails, the advertisers work out the parts that are working and the ones that are not sometimes considered split testing.

    This can eliminate any wasted campaigns and promote more efficient marketing ongoing.

    • Global

    Another very major advantage of email marketing is that it is spread over a wide platform.

    With a single click, you can send a single advertisement to a wide range of people all over the world who further shares it with others.

    • Highly Personal

    Emails are flexible enough to allow the sender to personalize with the details one wants. The sender can make formal and informal advertisements depending upon the audience and fields of data provided in the data lists.

    The way of not only addressing the greetings can be adjusted in emails, and use of city, phone number, comments or any other information can be inserted into the email for additional personalization.

    This facility is obviously not available in any other kind of marketing strategy.

    • Interactive

    Email marketing is interactive. One can make use of videos, games and even music along with simple written messages to keep the targeted viewer drawn in.

    • Less Limitations

    Email marketing can be initiated or scheduled for anytime and from anywhere.

    It does not actually require a particular environment to get started as it’s online web based software.

    • Requires less efforts

    The efforts put in by a marketer is far less than those put in by a regular methods. However it’s of high importance for best response to make an attractive advertisement.

    • Boosts up the business

    Businesses that are slowing growth because of poor marketing strategies are breaking new ground and growing again with email marketing.

    According to recent marketing report, businesses that are stuck with the same marketing methods need to switch to new marketing approaches like email newsletter campaigns and Influencer marketing.

    • Segmentation

    Segmentation is the practice of splitting up your email list into more targeted groups. No other marketing method other than email marketing allows segmentation.

    • Immediacy

    Emails have made marketing faster than it was before.

    A business can start seeing positive responses within minutes of emails being delivered. Previously, the businesses had to wait days and even months after placing new advertisements.

    With email marketing, the results are seen immediately.

    The immediacy of the email marketing can also be linked to the faster communication means that the marketing has brought with itself.

    The Email advertisers don’t need to wait for anything and can immediately send emails to millions of people advertising their new products.

    • More Frequent Communications

    Just because email takes a very short time to create and send messages to a huge audience, it has made communication between the advertiser and the customer faster and more frequent.

    Instead of posting regular emails and letters to the clients once or twice in a month, e-marketing allows daily news update to the subscribers about the new products and services.

    • It is simple and efficient

    Most of all, email marketing is just as simple as one advertiser would dream of.

    Anyone can do it anywhere and at any time without any external issues. Apart from being a very easy way of advertising, it is just equally effective and has helped boost up millions of businesses worldwide.

    Things to be kept in mind when email marketing

    Despite the numerous advantages and wonders of this kind of marketing, there are a few things to be very particular about while email marketing or your emails would be of little or no help.

    • Relevance

    Emails allow a huge space to the advertisers for writing everything they can to market their business.

    However, relevance is very important when writing emails.

    The clients may get put off and stop further viewing your email if it is too lengthy and off the track or pitchy.

    • Timing

    Don’t send emails too frequently that the subscribers stop paying attention to them.

    Also, some have said don’t send emails in the working hours. Emails sent at busy hours may not be responded to and may even end up in the spam folder.

    • Creativity

    Make your emails very catchy for the viewers. Get creative and know your industry. Sign up for competing company newsletters and understand how they sell differently.

    • Attributes

    When writing emails, there are a few important attributes that should not be ignored.

    For instance, do not forget the subject line and the header. Take time with your subjects headers and read about how to best create them.

    Highlight the points that you want to emphasize upon. Also, be very careful while differentiating between formal and informal emails.


    If your businesses marketing efforts are not shocking and amazing you are not getting the required outcomes.

    Have a real look into your marketing strategies. Marketing is an essential tool for a successful businesses. If you haven’t considered email marketing for your business until now, switch.

    In today’s ever-changing marketing arena, email marketing is proved to be the most suitable marketing strategy overall.

    It is a targeted, flexible, credible, cost-effective and the most time efficient marketing method.

    Learn how email can help your business today:

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    New ways to get more leads for your business

    Are you looking for a simple way to promote your business, get some sales and some leads?

    Over 70% of marketers agree, email marketing is core to their business operation and most marketers claim that an email is a critical tool for ongoing sales and new client acquisition.

    With the Official software there is nothing to download or install – simply log into your web-based email marketing software account from anywhere and create high impact personalized email