Category Archives: Online marketing

Big data list marketing for small and large business. Learn how you can successfullly

List Marketing Solution for Big Data

Big data software services allows you to send email communications to large lists of multiple recipients, by incorporating online server software that’s extremely easy to use.

This service: enables you to send one email to several people, or an exclusive email to each person on your list.

You can send unique emails to each recipient with personalization crafted with a high-quality template for hire conversions.

Usually, big Data is used for marketing email lists or newsletters. If you have a list of prospects or customers, you can send them contents that are of relevance to their business or interest, from just a single application.

Our Big data email service enables you to send to any list of your choice, in spite of  its size. However, the frequency at which you send the mails is up to you entirely, and this should be based on what your recipients expect.

Your engagement data, which includes unsubscribes, remove reports, as well as open and click rates, will let you know  whether your message is hitting the mark or not.

The Official Email Marketing software pricing is based on the numbers or volume of email you send, not the size of your list.

We provide valuable insights across your entire email program:

  • Open and click tracking to measure engagement

  • Deliverability rate to ensure your email is getting to the recipient’s server

  • Webhook to notify your application of unsubscribes, bounces, and spam reports.

OFFICIAL SOFTWARE

At OfficialEmailMarketing.com we have an online, web-based, email software to manage your mailing lists and also set up your email marketing campaigns in just a few easy steps.

Official Email Marketing software combines into one product the practicality of a big data email software as well as the flexibility of our web service.

Our Official new release software version is full of amazing features;


EMAIL MARKETING MADE EASY

email campaigns don’t require expensive hardware or software: they can be handled and managed effectively on your mobile, laptop pc or desktop computer to an online web-based platform that’s easy to manage and login.


Your Email marketing is mainly based on a trusted relationship with your customers: Official Email Marketing will help you build it, improve it, and keep it.

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Official Guide To Email Marketing

Email marketing is an important platform which is used by most marketers to increase business popularity.

Email communication is primarily used for expanding business – by creating connections with more customers and encompassing a larger audience through targeting.

There are many benefits associated with email that traditional advertising platforms can’t provide.

Advantages of adopting email marketing for your business.

Targeted audience: Email marketing allows the advertiser to get involve with their targeted audience.

It’s not like a television or digital ads where you are advertise your product within the same sea of people of which many of these ads are not targeted per set as the algorithm prioritizes local targeting in many cases making the advertising less targeted to the consumer but perceived more targeted to the advertiser.

By using email, you have shortlisted the data based upon a number of factors;

The audience may be selected on the basis of their job status, locations, demographics or similar reasons.

This method ensures that the content is pushing towards the right audience.

The Importance of;

Targeting your email message personally, involves the customer and has a higher chances of success as compared with conventional methods.

Brand Awareness: This is the catch point in today’s competitive business setting. Everyone wants to increase their brand awareness.

No doubt, it is the most important factor influencing the productivity of a business.

By creating attractive and strategic content for your selected audience increases not just the awareness but value of your brand.

There are certain methods you might employ in order to have a better impact on the audience you’re trying to connect with using an email marketing campaign.

Always use a professional email delivery platform can help streamline all your delivery with simplicity and help you stay in consistent contact with your customers.

Sharing: Unlike many digital advertisements, emails can be easily shared and stored for reference.

A simple button can ‘forward’ and distribute the same offer or deal to anyone they feel it can help.

Measurable: Many analytics are interested in knowing the output of the advertisement channels.It is often difficult to accurately evaluate the results with various marketing channels.

The method of email marketing gets a superior edge here by providing precise metrics, click and open rates, delivery rates and the number of subscribers can increase with each successful campaign sent.

Cost-effective: This is an appealing advantage linked to email marketing.

Contacts databases from big data companies can be an excellent way to acquire contacts databases and using a compliant marketing software can allow you to rapidly succeed with email marketing.

Email Marketing:

The success rate of email is dependent on a list of many  factors like speed, message, subject, and delivery.

For the message, the goal here is to create content that the user can’t escape without entertaining it. It must engage the customer fully to obtain the gains from email marketing.

Tips for effective email marketing;

  • First Connection

The first step is to develop a strong connection with the reader and provide details and content related to the subject header they clicked on.

The email shouldn’t start and end with the deal offer or product details. Build the reputation; make the customer familiar with your business and the various services it provides.

Allow many methods or links through which the customer can contact you.

Then move to the project details and end with a strong message of what your business furnishes to offer for the customer.

  • Friendly manner

The prime goal is for an email to get opened, clicked and read is the friendly approach. Everybody had a busy and hectic schedule already.

Nobody wants to receive emails from firms talking in a less-influential and complex technical manner.

So here are some of the ways to make your emails look more friendly and user-engaging, rather than complicated;

Personal touch: Give a personal touch to writing your email as you were sending it to one specific person only.

Be honest and “remember” the opener subject header doesn’t necessarily need to sell anything but simply get the reader to open the message.

Valuable and timely: This should be your manner while emailing the customers. When you have a new deal and product, email them.

When you have nothing and you are still sending them messages they may eventually lead to blockage of your emails.

Be useful: You have to act like you are a friend of your customer so email them while you think it to be useful to them.

Make it in clear and in a manner that’s useful.

Personal Details: Add your personal contact details or something about you or your company to make a more bonded connection.

Reward: Design your email in such a way that after reading, the customer has availed a useful set of information.

Be gentle in your style and try to inspire and motivate them to talk about your product.

Subject lines of emails

After ensuring that your emails are very friendly and affectionately written, next step is the title or headlines of the emails.

Most often the email fails to get open because the title wasn’t impressive, convincing or helpful in any way.

Powerful words: Use powerful words and keywords in your subject and body content. Your words should be somewhat charming and striking at the same time.

Your words should be like a hypnotic spell, which allow the customer to stay bound with it unless they have reached the end of the email or clicked out for more details.

Numbers: It’s good to use numbers in your titles if they can be added. They get that distinctive and notable touch to allow the user easily spot them in between the heap of the emails.

Specific and unique: Be specific in your subject lines. Don’t wander around or generalize.

This can be learned from others too. Notice the subject lines of your most favorite emails and see how they acted to bind your connection with them.

Make an optimum subject line length, don’t stretch it to make it look boring and neither too short to be less convincing. Seven words 50 characters seems to work the best.

Experiment: Keep experimenting with your words and ideas.

Through this; you may learn what gets a higher user rating. Don’t stick to the same pattern every time. Try to add that eccentric touch to it every time and remember it’s not always a home run.

Writing techniques

There are certain methods to writing emails that are tactfully communicative and obliging.

Focus: Keep all of your work aside. Take a deep breath and focus that you are going to make the best profits out of this email.

This is not an ordinary email but a special one, to clearly define your business, products or services.

Fast: Write your emails fast as it manifests the personality and real strengths, and gives a genuine touch to it.

Medium length: Curtail the lengths as per the content of your data. Make sure you aren’t killing the customers out of boredom or keeping a wide information gap by keeping a very short length of emails.

Questions: You must add some questions in your email. This acts as an empowering and a convincing approach. It makes the customer stay focused.

Greetings: Add greetings as if you were sending an email to your friend after a long time. Add the rigor in your emails and make them look vibrant.

Natural: Keep the flow of your emails natural. Don’t make them look artificial or unimaginative.

A simpler, yet sophisticated look captures the attention of the user.

Don’t brag too much about the importance of a product. Write it in such a way as you are actually helping the user by providing a more useful set of information.

Words: Don’t talk in complicated language. Just imagine you are conversing with a friend so how the flow of your words will go like.

It should be generous, quirky, enthusiastic and proficient.

Relevant: Keep the email content relevant and in-line with the purpose of your overall subject.

Don’t add unnecessary or unrelated details in your content.

Font: Change the font header of your writing  when introducing a unique element.

This makes it stand out in the text. The font size can also be altered as per the requirements of the statement.

Sell your products

The ultimate goal or objective of the emails is to enhance the productivity of the business.

There are certain tips that will help you get the better gains.

Benefits: Highlight the benefits that your product will offer to the customer.

In other words, the point here is that you will narrate in such a way as you are doing the welfare of your customer.

The trick is to make the customer think that he will be missing something by neglecting the deal.

Deadline: Make sure to add the deadline like the deal will stay for some days.

This actually does prevent the procrastinating attitude of the customer. Subconsciously, it can make the customer act hastily towards that project.

Stories: Make interesting stories about your product. Amplify the benefits in such a way to make it seem absorptive and spellbinding.

Worth not the features: The aim should be to explain the value of your product.

The convenience, the product is going to offer should be mentioned.

The target is not to explain just the dimensions of the product but why are these dimensions beneficial for the user.

Brief and concise: You don’t have to write all the information in a single email.

Leave the customer curious to know further details of the product by visiting the websites Url or other links.

Action orientated: The email style should force the customer to take action after reading it.

It should be impressive and powerful to motivate the customer and leave an impact on him after he has read the whole email.

Design and colors: The design should be captivating and appealing to the customer.

You can also use various color ranges to highlight some aspect of the email. Change the text style often, like italic or bold. Vary the style as when an important thing you are going to state. This actually keeps the user lively and active towards the email.

Email Marketing is a very helpful tool to improve the business performances. The idea is to adjust the emails and set the format in such as a way to force the user subconsciously to take actions towards it.

Many successful businesses use an email marketing platform. In fact, it is more of a practical and functional approach to the customers.

To make it more successful, these tricks or hacks need to be incorporated into your emails style. If you employ these methods correctly you will also notice a substantial improvement in your call to action.

Get more details: http://www.officialemailmarketing.com

Get True Results With Email Marketing

Email advertising is an important platform of which is used by most marketing firms in an effort to increase sales and business popularity.

Email communication is primarily used for expanding business, by creating connections with more customers and encompassing a larger audience through targeting.

There are many benefits associated with email that traditional advertising platforms simply can’t provide.

Advantages of adopting email marketing for your business.

Targeted audience: Email marketing allows the advertiser to get involve with their targeted audience.

It’s not like a television or digital ads where you are advertise your product within the same sea of people of which many of these ads are not targeted per se as the algorithm prioritizes local targeting in many cases making the advertising less targeted to the consumer but perceived more targeted to the advertiser.

By using email, you have shortlisted the data based upon a number of factors;

The audience may be selected on the basis of their job status, locations, demographics or similar reasons.

This method ensures that the content is pushing towards the right audience.

Targeting your email message personally, involves the customer and has a higher chances of success as compared with conventional methods.

Brand Awareness: This is the catch point in today’s competitive business setting. Everyone wants to increase their brand awareness.

No doubt, it is the most important factor influencing the productivity of a business.

By creating attractive and strategic content for your selected audience increases not just the awareness but value of your brand.

There are certain methods you might employ in order to have a better impact on the audience you’re trying to connect with using an email marketing campaign.

Highly “recommended” to use a professional email delivery platform can help streamline all your delivery with simplicity and help you stay in consistent contact with your customers.

Sharing: Unlike many digital advertisements, emails can be easily shared and stored for reference.

A simple button can ‘forward’ and distribute the same offer or deal to anyone they feel it can help.

Measurable: Many analytics are interested in knowing the output of the advertisement channels.It is often difficult to accurately evaluate the results with various marketing channels.

The method of email marketing gets a superior edge here by providing precise metrics, click and open rates, delivery rates and the number of subscribers can increase with each successful campaign sent.

Cost-effective: This is an appealing advantage linked to email marketing.

Contacts databases from big data companies can be an excellent way to acquire contacts databases and using a compliant marketing software can allow you to rapidly succeed with email marketing.

Email Marketing:

The success rate of email is dependent on a list of many  factors like speed, message, subject, and delivery.

For the message, the goal here is to create content that the user can’t escape without entertaining it. It must engage the customer fully to obtain the gains from email marketing.

Tips for more effective email marketing;

  • First Connection

The first step is to develop a strong connection with the reader and provide details and content related to the subject header they clicked on.

The email shouldn’t start and end with the deal offer or product details. Build the reputation; make the customer familiar with your business and the various services it provides.

Allow many methods or links through which the customer can contact you.

Then move to the project details and end with a strong message of what your business furnishes to offer for the customer.

  • Friendly manner

The prime goal is for an email to get opened, clicked and read is the friendly approach. Everybody had a busy and hectic schedule already.

Nobody wants to receive emails from firms talking in a less-influential and complex technical manner.

So here are some of the ways to make your emails look more friendly and user-engaging, rather than complicated;

Personal touch: Give a personal touch to writing your email as you were sending it to one specific person only.

Be honest and “remember” the opener subject header doesn’t necessarily need to sell anything but simply get the reader to open the message.

Valuable and timely: This should be your manner while emailing the customers. When you have a new deal and product, email them.

When you have nothing and you are still sending them messages they may eventually lead to blockage of your emails.

Be useful: You have to act like you are a friend of your customer so email them while you think it to be useful to them.

Make it in clear and in a manner that’s useful.

Personal Details: Add your personal contact details or something about you or your company to make a more bonded connection.

Reward: Design your email in such a way that after reading, the customer has availed a useful set of information.

Be gentle in your style and try to inspire and motivate them to talk about your product.

Subject lines of emails

After ensuring that your emails are very friendly and affectionately written, next step is the title or headlines of the emails.

Most often the email fails to get open because the title wasn’t impressive, convincing or helpful in any way.

Powerful words: Use powerful words and keywords in your subject and body content. Your words should be somewhat charming and striking at the same time.

Your words should be like a hypnotic spell, which allow the customer to stay bound with it unless they have reached the end of the email or clicked out for more details.

Numbers: It’s good to use numbers in your titles if they can be added. They get that distinctive and notable touch to allow the user easily spot them in between the heap of the emails.

Specific and unique: Be specific in your subject lines. Don’t wander around or generalize.

This can be learned from others too. Notice the subject lines of your most favorite emails and see how they acted to bind your connection with them.

Make an optimum subject line length, don’t stretch it to make it look boring and neither too short to be less convincing. Seven words 50 characters seems to work the best.

Experiment: Keep experimenting with your words and ideas.

Through this; you may learn what gets a higher user rating. Don’t stick to the same pattern every time. Try to add that eccentric touch to it every time and remember it’s not always a home run.

Writing techniques

There are certain methods to writing emails that are tactfully communicative and obliging.

Focus: Keep all of your work aside. Take a deep breath and focus that you are going to make the best profits out of this email.

This is not an ordinary email but a special one, to clearly define your business, products or services.

Fast: Write your emails fast as it manifests the personality and real strengths, and gives a genuine touch to it.

Medium length: Curtail the lengths as per the content of your data. Make sure you aren’t killing the customers out of boredom or keeping a wide information gap by keeping a very short length of emails.

Questions: You must add some questions in your email. This acts as an empowering and a convincing approach. It makes the customer stay focused.

Greetings: Add greetings as if you were sending an email to your friend after a long time. Add the rigor in your emails and make them look vibrant.

Natural: Keep the flow of your emails natural. Don’t make them look artificial or unimaginative.

A simpler, yet sophisticated look captures the attention of the user.

Don’t brag too much about the importance of a product. Write it in such a way as you are actually helping the user by providing a more useful set of information.

Words: Don’t talk in complicated language. Just imagine you are conversing with a friend so how the flow of your words will go like.

It should be generous, quirky, enthusiastic and proficient.

Relevant: Keep the email content relevant and in-line with the purpose of your overall subject.

Don’t add unnecessary or unrelated details in your content.

Font: Change the font header of your writing  when introducing a unique element.

This makes it stand out in the text. The font size can also be altered as per the requirements of the statement.

Sell your products

The ultimate goal or objective of the emails is to enhance the productivity of the business.

There are certain tips that will help you get the better gains.

Benefits: Highlight the benefits that your product will offer to the customer.

In other words, the point here is that you will narrate in such a way as you are doing the welfare of your customer.

The trick is to make the customer think that he will be missing something by neglecting the deal.

Deadline: Make sure to add the deadline like the deal will stay for some days.

This actually does prevent the procrastinating attitude of the customer. Subconsciously, it can make the customer act hastily towards that project.

Stories: Make interesting stories about your product. Amplify the benefits in such a way to make it seem absorptive and spellbinding.

Worth not the features: The aim should be to explain the value of your product.

The convenience, the product is going to offer should be mentioned.

The target is not to explain just the dimensions of the product but why are these dimensions beneficial for the user.

Brief and concise: You don’t have to write all the information in a single email.

Leave the customer curious to know further details of the product by visiting the websites Url or other links.

Action orientated: The email style should force the customer to take action after reading it.

It should be impressive and powerful to motivate the customer and leave an impact on him after he has read the whole email.

Design and colors: The design should be captivating and appealing to the customer.

You can also use various color ranges to highlight some aspect of the email. Change the text style often, like italic or bold. Vary the style as when an important thing you are going to state. This actually keeps the user lively and active towards the email.

Email Marketing is a very helpful tool to improve the business performances. The idea is to adjust the emails and set the format in such as a way to force the user subconsciously to take actions towards it.

Many successful businesses use an email marketing platform. In fact, it is more of a practical and functional approach to the customers. To make it more successful, these tricks or hacks need to be incorporated into your emails style. If you employ these methods correctly you will also notice a substantial improvement in your call to action.

Learn how email marketing can get you more sales: http://www.officialemailmarketing.com

5 things you need to know about big data for 2017

Big Data made a Big Difference in the biggest story of the year – the US Presidential election.

Although President Elect Trump had pooh-poohed the impact of Big Data, he rallied a last minute expert team in the just the summer prior that just may have made the difference.

Using digital targeting, the strategy collected information from online and offline sources to find potential voters.

With over 4,000 finely tuned messages, a specific one was placed after assessing the potential voter’s Facebook, Pandora and snapchat activity. Virtual grassroots at its finest.

Follow QuilPen: @OfficialOEM 

Source:

http://whatsthebigdataidea.com/2017/01/02/5-things-you-need-to-know-about-big-data-for-2017/

Using These Email Subject Lines Can Improve Response

Email Subject Lines Are Your First Attempt To Engage Your Reader

Nowadays we have developed a poorly written spam headline third-sense and will delete emails that look like sales pitches, even if they are coming from people and companies we know. The “email subject line” just might be the most important front line marketing tactic you can use – and even “misuse”, daily!

Most small businesses are somewhat limited in terms of time and resources, and it’s all relative to the time and effort you put in from the best times of the day you post your businesses content to social media to the subject lines we write in our every day emails.

Remember subject headers don’t need to necessarily sell, just entice the recipients to open up the email and read your message body.

Creative Email Subject Lines vs Clarity Email Subject Lines

Creative

  • It’s finally available
  • Your Mom will love this
  • I thought you would like this

Creative subject lines provide an enticing approach to the reader and can spark curiosity

Clarity

  • 10 Free Marketing Software Downloads
  • All Online Businesses use Email Marketing
  • 3 gift ideas for Mother’s Day

Email subject lines with clarity give the reader a solid idea of what the message contains.

Do you want your emails to end up in spam? Below is a list of words to “skip” when writing your emails so they do not end up in the junk or trash.

  1. Percent off
  2. Reminder
  3. Help
  4. Buy
  5. Clearance
  6. Earn $
  7. Make $
  8. Earn
  9. From home
  10. Biz
  11. Cash
  12. Claim
  13. Collect
  14. Income
  15. Get out of
  16. Increase your
  17. Prescriptions
  18. Free
  19. Millions
  20. Urgent
  21. Dear

How long should the subject line be?

Shoot for less than 50 characters – Making the subject line longer runs the risk of having the end get cut off even more so if a recipient is using a mobile device to check the email. Give the reader a reason to buy and a sense of urgency. You need to make the recipients feel they absolutely must open your email this very second.

Urgent email subject headers

  • Buy One Shirt and We’ll Give You Two More – Today Only
  • Double Your Savings – If You Purchase by Midnight
  • 5 Tips for Doubling Your Summer Sales – If You Start Today

Consider which types of subject lines would turn you away, and avoid using them.

Make it your goal to engage your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.

Email marketing success can be greatly increased simply by choosing a company that can provide you ongoing consulting and support for your email marketing needs. If you want to learn more about email marketing, subject lines, and a positive return on your marketing investment check out http://www.officialemailmarketing.com

Related Articles;

The Top 3 Proven to Work Marketing Strategies | MiamiHerald

Online marketing is a consistently changing landscape, some might say this method works, and others might say just the opposite.  What’s really working for online businesses and what are the “Real” top marketing techniques that are working today?

Successfully marketing your products and services is quite obviously one of the main ingredients to running a successful business. Finding the right advertising methods that convert to sales for you business requires some experimentation and might differ according to the products, services you offer.


Listed below are a few of the top strategies I can suggest that have been proven effective;


Top 3 Online Marketing Strategies in Order


The Miami Herald's top three marketing strategies
Miami Herald’s top three marketing strategies

http://markets.financialcontent.com/mi.miamiherald/news/read/32021056/The_Top_3_Proven_to_Work_Marketing_Strategies

3 Reasons Nothing Beats Email Marketing | Lifehack.org

This trend and popularity of email marketing has made people wonder why email marketing presents such tremendous benefits over other newer forms of marketing? Why does email drive better returns on investments? Why does emails lead to better customer engagement metrics in comparison to other marketing techniques? Well, all of these are valid questions and we try to summarize the answers in below:

3 Reasons Nothing Beats Email Marketing | Lifehack
3 Reasons Why Email Marketing Works Better in 2017 | Lifehack.org

Read Full Article on Lifehack: http://www.lifehack.org/505099/3-reasons-why-emails-are-still-the-best-bet-for-your-marketing-campaign

Web-based online dashboard for email marketing.

All in One email marketing software solution, by official email marketing, provides the opt-in data lists and web-based sending software.

Official allows you to focus on your marketing efforts and avoid the technical aspects of email marketing.

Any category for targeting;

Generate Sales Almost Instantly with List Marketing.

Upload your email lists, any purchase lists, into the Official Marketing software.

High volume professional email marketing software.

Send individual mailings monthly or even daily newsletter mailings by shedual.

A unique sending domain URL and Ip address(s) provided and included with with setup.

The software can rotate your IP’s and domains during the sending process for excellent delivery.

Username Password
Login demopassword
Email Software Demo Login

Do you have questions Contact live support.

Are spam and bulk email the same thing?

Bulk email marketing has received much attention among marketers during the recent years. The benefits delivered from this marketing method to the businesses have contributed a lot towards its popularity. Most people get confused when trying to figure out the difference in between bulk email marketing and spam email marketing. Spam email marketing is something unethical and it is not in a position to deliver any benefit to your customers or business. Spam will not provide a valid opt-out method and it typically of zero interest.

When it comes to bulk email marketing, small business owners and marketers, typically build and create an email list on their own.

This list would usually contain the email addresses of potential customers who show some sort of an interest towards the business and categorized in some way. This list will also typically have the address, and other contact information along with just the email. As a result, an email that is sent from a bulk email marketing campaign would never be delivered to a recipient who doesn’t show any interest towards the business, and if it was a valid automated method for the recipient to opt-out would be an option.

Through bulk email, it’s an easy task to promote your products or services to potential customers on an ongoing basis. That’s because you are not promoting what you got to complete strangers, and the idea is to slowly build your databases while allowing the recipients to always have the option for removal. Based on the feedback, you will be able to improve your bulk email marketing campaigns accordingly over time. Like any type of internet marketing there might be an initial learning curve to understand how it all works if you’re using a trusted bulk email marketing software provider.

Marketers who are new to bulk email marketing often wonder whether anybody reads the mails that are being sent. From recent studies, it has been identified that a lot of people tend to read the mails that are being sent through bulk email marketing programs and that number is increasing due to mobile phone browser technology improvements. The popularity of this marketing method among companies around the world bears testimonials to this proven method of marketing.

Bulk email marketing can be considered as one of the easiest methods available to attract repeat businesses and visitors. That’s because it is highly unlikely for someone to come to your store and become a customer for the very first time. Through bulk email marketing, you are promoting your products and services to customers and business partners who already have a clear understanding about what your business is. They have already purchased something from you and they know about your order and delivery process as well. Therefore, people would tend to purchase again from you because they know what they would receive. Repetitive email contact with a growing email database is a great way to gain that trust and familiarity.

People often mistake bulk email marketing with spam email marketing They are very different.

whats bulk email?
what’s the difference between spam email and bulk email?

It is important to proceed with a clear understanding about the difference that exists in between these two marketing methods. Bulk email marketing is not illegal and it can deliver amazing benefits for a business in the long run. That’s mainly because opt-in email lists are being used during the email marketing campaign and proper compliant email software is used in the delivery process in many cases. In other words, all the people who receive the emails that are sent by you have opted to receive them in some way and have an interest in your business topic. Therefore, you just need to send appropriate email and experience the benefits that come in return.

Easily create an email marketing campaign: http://www.officialemailmarketing.com

Support: http://officialemailmarketing.com/contact