4 trends Email marketers need to stay on top of in 2016 and one trend you might decide to let pass you by this year.
The heart of (email) marketing is about providing customer-centric experiences. For email this is the mantra of right message, right person, right time. The closer you get to this the better the results.
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This is simple to say, but has been incredibly hard to deliver. Broadcast email has been so effective because of the high cost and limited accuracy of solutions to get right message, right time and right person. That’s changing.
Entrepreneurship is scary, and small businesses tend to be volatile structures. With a high rate of failure, low levels of stability, vulnerability to market fluctuations and new competition, and unpredictable performance even with a great idea in tow, it’s no wonder why most new business owners are at least somewhat nervous about their latest ventures.
With a major economic downturn in recent memory, as well as questionable developments in the global economic climate, you might think that these worries have only compounded over the past year but, in fact, the opposite is true.
A Resurgence of Optimism
According to a survey conducted by small business lending platform Credibly, 73 percent of small business owners are optimistic about their success in 2016, reporting a “favorable” outlook on the year ahead.
The tech industry seems to be the most optimistic, with nearly 78 percent of technology company owners expecting their businesses to be successful this year, while even the least-optimistic industry – manufacturing – still reported favorable outlooks from over 61 percent of business owners. So, why are business owners so excited about 2016?
What factors are making these entrepreneurs optimistic about their businesses’ performance?
Nothing promotes your product or idea like Bulk Email. Learn More.
Yes! Over 70% of marketers today agree that bulk email marketing is core to their business operation and most marketers claim that an email is a critical tool for ongoing sales and new client acquisition. Another 20% of online marketers also say that their businesses primary revenue source is directly linked to email operations and growing.
Most first-time email marketers achieve success within the first few days and ongoing email campaigns only build bigger and more relevant with each campaign sent. Achieve maximum deliverability with companies that offer dedicated IP addresses so your additional IP’s can be rotated during the sending process for best delivery.
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