Category Archives: Technology Trends and AI


What is Artificially Intelligent Marketing (AIM)

AI is generally A New Concept in marketing however can search engines like the organic Google directory be considered artificially intelligent already? I think the answer is yes.

Exactly ‘where does‘ the human element end and-the artificially intelligent element take over when discussing software?

(Wikipedia) has clearly Illustrated the definition: Artificial intelligence marketing or AIM, is a form of direct marketing leveraging database marketing techniques as well as AI concept and model such as machine learning.

AI and email marketing

With modern email platforms Like official email marketing many artificially enhanced marketing functions can be observed already.

Features such as rate-limiting, list segmentation, and pre-delivery spam checker – by spamassassin are all artificially enhanced marketing elements that can easily be added to Your Arsenal through a single dashboard.

The idea is not only to learn from your current marketing campaigns for future success, but to also utilize software that can enhance this capability automatically.

A new study has revealed mostly all businesses are ready for AI marketing.

Image Credit GCN

In fact merging artificially intelligence software with the best performing marketing method online creates one powerful solution for any business.


List marketing – reasons to buy email lists

Email marketing is a specific type of marketing focused on targeting consumers with the help of electronic mail (email).

Email marketing is so advanced these days it’s all managed online through a web-based platform.

If you’ve never created an email marketing campaign it can sound daunting and overwhelming at first.

(1) If you want to try email marketing you have to answer one important question – how to get an email list?

There are two ways to get a relevant email list that can help your business – to build your own list or to buy one.

Experts agree that buying an email list is a better option because it doesn’t require as much time or effort. Some marketers might even suggest purchasing email lists are a bad idea, however, most Fortune 1000 companies have built their contacts databases through this method and continue to do so whether it’s through database purchases or Acquisitions of other companies.

Most initial sales in small business are made through the command of email.

Of course, it will cost you money, but is this an investment worth the money?

Before we go into details and explain why it can be good to buy email lists, we would like to mention that you should stick to verified consumer emails provided by reputable sellers that vouch for their services.

Acquiring an Email Lists for List marketing is all about acquiring and using email list databases for marketing purposes.

By buying email lists from reliable sources, you will be able to maximize the effects of your list marketing efforts.

In conjunction with an email delivery software that can complement the delivery process, this method has been proven to work highly effective and it is argued to be the most affordable and effective marketing available today even with social media.

Simply said, it makes marketing easy, purchasing an email list makes the list marketing process quick.

Building an email list, on the other hand, requires time – weeks even months.

On top of that, no one can guarantee that you will be able to build a solid list even after long period of time.

This is the reason why you should buy an email list which you can use right away. A small investment can make a huge change.

It provides cost efficiency We don’t have to talk a lot about this.

By selecting a good email list provider, you will be able to get a valuable list of emails that will bring you an ROI profit.

So, we are talking about a one-time investment that can help you establish long-term relationships with your customers as the purchased databases can be used again and only get stronger and more credible with each successfully completed campaign.

It will grow your email list and this has a direct impact on your business.

The truth is that once you have a list of emails from potential customers, many of them will turn into loyal customers (with the right approach).

By sending regular newsletters and offers via email, you will build consistency and these customers will recommend your newsletters to their friends, family members and coworkers.

In this way, you will grow your existing email list.

It allows geographic selection The best email list providers are offering a geographic selection to their customer.

This means that you can get a mailing list associated with a certain area.

Of course, this area can be more specific (in this case you can use Zip codes or cities/states) or more general like the selection of countries or continents.

“It all depends on the targeted audience.”

This will help you understand why so many people interested in list marketing are buying email lists to add to and enhance their marketing efforts.

Keep in mind that it is expected that the number of daily email users will grow to three billion in the next four years, making email marketing even more powerful.

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How to Automate your Social Media Ads

The Importance of Social Media for Advertising

The best method to promote a product, company, organization or movement is an advertisement.

“Marketing is a vital process for any product or service.”

Social media is becoming the standard for advertising to a large consumer audience.

How suitable is social media for the promotion of your business?

Social media is unique because it’s one of the only marketing platforms where the masses interact daily.

Undeniably social media is an ideal platform for any business or service.

The presence of your business or service on social media is now crucial so consumers can acknowledge and interact with your products.

With more than 90% of the world’s population using social media frequently, people are paying more attention to advertisements on social media.

Social media can yield major benefits for business and your brand if used with the correct approach.

Social media is an integral part of basic marketing and the statistics support this fact.

Approximately, $72 billion was spent on social media and digital advertisements in 2016.

The revenue alone for ads on Facebook was up to $6.8 billion in 2016.

Twitter, Snapchat, and Instagram were right behind.

Many marketers have unanimously stated that social media has given a tremendous boost to the sales, exposure, and production of their companies.

The problem of using the correct approach and the lack of knowledge about proper strategies still persists for many marketers and even if you’re posting great content it can be very limited if you’re not using the correct methods that a software can provide.

This is why more and more companies are using professional social media advertising agencies such as Needls.

The creative brains behind Needls are amazingly innovative. Needls provides anyone the expertise to promote their brand on social media and keep it growing steadily.

The Needls. Advantage

You can decide the options and scale of the promotion.

The marketing can be in the form of simple Facebook and Instagram posts or it can be in the form of a large campaign with more aggressive goals.

Needls has been significantly dominating the promotional advertisement on Facebook and Instagram since 2014.

Needls enjoys the reputation of being the internet’s first RoboAgency.

The system automatically creates, targets and optimizes your ads on Facebook and Instagram.

This means that it detects the most suitable audience for your ads by monitoring social media conversations in real time.

As a business owner or a service provider, you will get the advantage. Potential clients and consumers, who receive your ads for their requirement, get the advantage as well.

This creates an opportunity for a symbiotic relation.

QuilPen social media articles

Needls is a trendsetter in the history of social media advertising.

They not only will create innovative ads on social media that sell but also their robot system has covered great strides in just a few years.

You can easily get access to the most exceptional ads in the most cost effective way, thanks to Needls.

Even if you are a small-scale business owner, you can significantly scale up your profits and manage company budgets more effectively through a more automated service.

You can receive the best solution for your small-scale businesses and startups promotion at an unbelievably small price of $100.

The regular optimization makes the brand’s presence possible on Facebook and Instagram while targeting every possible audience associated with the brand.

At Needls, the staff ensures that your brand is acknowledged not only by your specific audience but also by everyone who frequently uses Facebook and Instagram.

This will raise the advertising of your brand to a new level. The experts at Needls will devote themselves to create a perfect promotional ad for your brand.

Needls is indeed a RoboAgency and this gives them leverage over most of the other social media marketing agencies that charge managing and promotional fees but fail to deliver constantly.

Needls will engage with social media for the promotion of your brand 24/7.

“Social media activities related to your brand such as displaying posts, sharing them, and managing likes will be carried out constantly regardless of the size of your business.”

The overall goal is to gain the attention of your ideal consumer towards the post and convert them into potential clients of your products and services.

These strategies will always contribute to the recognition of your brand.

The experts at Needls are accomplished in displaying a brand or service.

You will gain an upper hand on your rivals in sales.

This enables a company to spend the time and resources in boosting the overall productivity of the business, instead of spending that time and money on advertising.

About the Needls service

Needls yields far better results than other marketing methods like pay per click or SEO.

Needls will take your budget and stretch it far more than most individuals or marketing managers can manage on their own.

Running ads on Facebook and Instagram with a limited budget can be both hectic and time-consuming as you might already know.

Needls designs your perfect ad(s) that target the specific audience you’re looking to attract. The Robot monitors the ads and automatically optimizes them.

Needls will take care of the promotional campaign right from the start.

Getting started is so easy, you answer just six simple question related to your brand, product or service.

You can give your slogans, quotes, pictures, and messages as well.

Needls will create specific ads and target the audience effectively. It will continue to optimize your ads across Facebook and Instagram.

The methods used differentiate from those of other ad service agencies.

Needls targets ads by observing social media and keeping the track of buying signals and posts related to the brand or service.

The posts, comments, and tweets detected by Needls find potential clients for your products or services.

For example, someone posts a status, “Purchased a new house. Any recommendation on someone for interior decoration”. Needls will immediately send an advertisement to that user.

You can easily get new customers and save countless hours.

Needls offers many other amazing features.

The Landing Page Creation service will help you develop a high converting landing page, where you can receive messages and phone calls.

This will help you increase your sales if you do not own a landing page.

Needls reports relevant statistics and performances of your ads.

The latest Needls “Engage” option will give you an insight about the most viewed content that is pertinent to your brand.

You are guaranteed to reach new heights with the assistance that Needls can offer. [Learn More]

Digital Marketing Trends Predicted For 2017 | BuzzFeed

The industry that never stops is the one and only, digital marketing industry.

It constantly evolves latest customer acquisition tactics, new strategies of marketing and even growth channels.

“In today’s world, the social web is growing like a virus and becoming a strong platform for marketing.” Rodney Gray

With the rise of numerous formats and new channels, the social web has become a top-notch way to reach out to the target audience.

A devoted marketer constantly obtains new skills to learn and understand the usage patterns that keep changing with time.

Here are the latest digital marketing trends predictions for the most effective channels for 2017: Source: BuzzFeed

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Perfect Social Media Strategy | Medium

Before sending your first post, it’s important to have a detailed social media strategy in place.

This should outline what you want to achieve, such as more brand awareness, additional traffic to your website, or increased sales.

This strategy should then document what you need to do in order to achieve these set objectives and be used as a guide throughout the rest of your process.

Review your branding to ensure it’s clear and consistent across all of your social media channels (and other marketing platforms).

Use your logo for your profile pictures and ensure your cover images clearly display your business’ USP (unique selling point).

What Type of Social Media Marketer Are You? Interactive challenge

The major key is being remarkable and the best part is that social media allows a company to receive feedback on any campaign, even those not run online.

If a marketing or advertising campaign is remarkable in any way (good or bad), the company will hear about it, as the average customer today is very likely to share his or her experiences or opinions with their trusted circle on Facebook, Twitter, and other social media sites.

Read the Full Article:

Learn how to best allocate your time and resource with Social media management


Social media has fundamentally changed the way companies communicate with their customers.


What used to be a one-way dialogue has become a two-way conversation, a great channel that allows a company to receive both positive and negative feedback they can use to improve their products and services.

Back in the day, companies used to reach customers via different media formats: newspaper, radio, and TV.

All of these remain popular advertising channels; however, none make it possible to track their ROI.

How many customers ended up buying a product because of a specific marketing campaign?

How many buyers first learned about a product on the radio? How many of them saw a specific newspaper ad? It’s a guessing game at best.

When the Internet came around, and results were measurable by tracking website visits and click-through rates, metrics started to become more accurate.

But there was still no way to communicate with the customer — it was all about getting them to your website and hoping they would find what they were looking for.

The reason why a visitor left a website after only four seconds could only be speculated.

With the advent of social media marketing now has a totally different reach and return.

Social media allows for a true connection between the company and the customer, where both can communicate with one another.

It is one of the best examples for a true win-win situation: the customer can raise his opinion and get a response, while the company gets to dive deep into customer care and assess their overall performance.

Below are ways you can manage your social media

View the solution for managing your social media and Read the full article below;


Social media marketing articles on Buzzfeed

Publish Powerful Articles On LinkedIn That Get Noticed

It’s true! It’s Well Worth The Trouble To Publish Articles On LinkedIn..

According to LinkedIn: the average Influencer post can tally up more than 31,000 views and receives more than 250 likes and 80 comments”.

Granted not everyone is an influencer on LinkedIn with thousands of followers, however, if you are connected with people of similar interests and nurture the positive growth of your network you too can also see amazing results with a short period of time on LinkedIn.

To grow your Power on LinkedIn first you must…

Full Article Source:

Protect Your Business Frоm Сrеdit Card Frаud

Rеѕеаrсh hаѕ rеvеаlеd it iѕ “frighteningly еаѕу” for fraudsters tо get the dеtаilѕ needed tо make fraudulent рауmеntѕ on someone else’s сrеdit card.

With some bаѕiс card information thieves can make purchases with your credit card, and even without the complete details сriminаlѕ саn guеѕѕ mоѕt ѕесuritу соdеѕ and expiry dates in under ѕix ѕесоndѕ.

Here’s everything уоu need tо knоw аnd hоw tо protect yourself and your online business against credit card fraud.

  • Whаt iѕ сrеdit саrd hacking?

Crеdit саrd hасking соvеrѕ a wide range оf сrimеѕ thаt involve ѕtеаling money frоm реорlе’ѕ bаnk ассоuntѕ uѕing ѕtоlеn оr сlоnеd credit аnd debit card details.

  • Hоw соmmоn is it?

Frаudѕtеrѕ have bееn сlоning bаnk саrdѕ аnd ѕtеаling реорlе’ѕ online account information fоr уеаrѕ. Thе frеԛuеnсу аnd ѕеvеritу оf attacks has inсrеаѕеd аѕ more finаnсiаl services shift оnlinе.

Hоw frаudѕtеrѕ саn gеt your dеtаilѕ

Fraudsters саn gеt hold оf реорlе’ѕ credit саrd dеtаilѕ very easily in many diffеrеnt ways.

Trаditiоnаllу, criminals hаd to uѕе time-consuming and riѕkу mеthоdѕ to gеt dеtаilѕ, such аѕ inѕtаlling a tооl onto ATMs and саrd mасhinеѕ, оr rifling thrоugh реорlе’ѕ waste рареr baskets.

But frаudѕtеrѕ саn nоw ассеѕѕ mаѕѕеѕ of finаnсiаl information with rеlаtivе еаѕе, not hаving tо leave the соmfоrt оf thеir sofa оr riѕk being ѕееn.

Sоmе оf thе most common mеthоdѕ used fоr credit card hacking include:

  • Steal Dаtа Оr Buу It Оn Thе Dаrk Wеb

Pеrѕоnаl information stolen in hасkѕ оftеn surfaces оn mаrkеtрlасеѕ оn thе dark web, аѕ thе hасkѕ аgаinѕt Friend Finder Nеtwоrkѕ, Yahoo аnd Drорbоx all show.

Thiѕ infоrmаtiоn can include еvеrуthing from nаmе аnd соntасt dеtаilѕ tо home аddrеѕѕ, credit саrd numbеr аnd dаtе оf birth.

Dереnding оn thе tуре оf information аvаilаblе, сriminаlѕ can еithеr guеѕѕ thе rеѕt оf уоur financial dеtаilѕ and begin ѕtеаling mоnеу, or lаunсh phishing аttасkѕ in оrdеr tо gаthеr mоrе dаtа.

  • Uѕе Рhiѕhing Аttасkѕ Tо Trick Victims

Sаvvу criminals саn uѕе рhiѕhing аnd ѕреаr phishing attacks tо еxtrасt finаnсiаl infоrmаtiоn frоm unsuspecting victims.

This is whеn fraudsters send unsolicited mеѕѕаgеѕ via text, email, роѕt, or mаkе telephone саllѕ that  арреаr tо соmе frоm оffiсiаl organisations such as thе bаnk, уоur рhоnе рrоvidеr оr government dераrtmеntѕ.

The mеѕѕаgеѕ аrе in fасt fake, and will оftеn аѕk uѕеrѕ to еntеr information tо rесеivе or fix ѕоmеthing. Recent examples include an iClоud tеxt mеѕѕаgе ѕсаm, оffеr оf a tax rebate аnd information fоr people worried about Brexit.

To launch a рhiѕhing аttасk all that is nееdеd iѕ соntасt infоrmаtiоn. Gеtting access tо a wеаlth оf рhоnе numbеrѕ оr email аddrеѕѕеѕ, through a hасk оr оthеrwiѕе, can bе a gold ruѕh fоr рhiѕhеrѕ, whо cast a wide net аnd hоре thаt a minority оf реорlе ѕраmmеd rеѕроnd with dеtаilѕ.

Sреаr phishing attacks аrе mоrе tаrgеtеd аnd оftеn invоlvе the аttасkеrѕ knоwing the nаmе, рlасе оf wоrk аnd job titlе оf a viсtim, for example. Much оf оur personal information, inсluding place оf work and rough lосаtiоn, iѕ rеаdilу аvаilаblе online.

Fоr some of uѕ, соntасt dеtаilѕ, including email аddrеѕѕеѕ аnd рhоnе numbеrѕ, are also ассеѕѕiblе withоut much effort from a ѕаvvу сriminаl.

  • Install Malware Thаt Ѕtеаlѕ Information

Malicious ѕоftwаrе can be installed on рhоnеѕ, соmрutеrѕ and оthеr dеviсеѕ fаirlу ѕimрlу and withоut viсtimѕ knоwing.

Cliсking оn аn infесtеd link оr рор-uр, downloading a bаd рrоgrаm оr арр, аnd visiting a wеbѕitе thаt iѕ diѕрlауing mаliсiоuѕ аdvеrtѕ are juѕt ѕоmе of the ways thаt ѕруing software саn make it оntо a dеviсе.

Recently is has been mentioned flashlight apps, and free Vpn apps can be full of malware. Stay face and know that there are some “bad apples” out there.

Mаlwаrе ѕitѕ quietly in the background and huntѕ for ѕеnѕitivе and finаnсiаl infоrmаtiоn thеn feeds whаt it findѕ bасk tо thе frаudѕtеr аdminiѕtеring it.

Whаt уоu can do tо рrоtесt уоurѕеlf

There аrе a number of wауѕ to рrоtесt уоurѕеlf frоm finаnсе scams оnlinе, mоѕt оf which invоlvе being аwаrе at аll timеѕ оf whаt соuld bе a ѕсаm. Here аrе some оf thе bаѕiсѕ.

Use Сrеdit Card Fraud Protection Software:

A good site to visit fоr рrоtесtiоn software is

CаrdVеrifу iѕ аn оnlinе сrеdit саrd fоrm gеnеrаtоr that аllоwѕ you tо сrеаtе frее сuѕtоm Secure Sockets Layer (SSL) with ѕесurе credit саrd purchase fоrmѕ аnd secure wеbѕitе соntасt fоrmѕ. Aftеr сrеаting a CаrdVеrifу ассоunt, they will рrоvidе уоu information so уоu саn quickly begin ассерting credit cards through your website.

Cаrdvеrifу helps eliminаtе frаudulеnt ordеrѕ аnd chаrgеbасkѕ.

Others bеnеfitѕ оf uѕing thiѕ ѕitе includes

– Cаrdvеrifу enables уоu tо tаilоr уоur TOS message and force ассерtаnсе аdding ѕресiаl tеrmѕ likе refund policy аnd more.

– уоur оrdеrѕ are signed by уоur customers tо bеttеr enforce your terms

– Sеtuр iѕ frее аnd CardVerify оnlу сhаrgеѕ a small 0.88 сеnt fee for each completed аnd vеrifiеd оrdеr.

– Completely ѕеtuр ассерting credit саrdѕ setting uр your mеrсhаnt ассоunt with a truѕtеd раrtnеrеd company оwnеd bу Visa.

– Accounts can API integrate with PауPаl to uѕе for your рrосеѕѕing.

– Nо Obligаtiоn Trial

Uѕе Ѕtrоng Аnd Uniԛuе Раѕѕwоrdѕ

Onе оf thе best ways tо keep online ассоuntѕ, frоm intеrnеt banking to your email, secure is tо never use thе ѕаmе раѕѕwоrd more thаn once. Thiѕ means thаt if fraudsters manage tо gеt hold оf the login dеtаilѕ fоr оnе оf уоur accounts they won’t аutоmаtiсаllу have ассеѕѕ tо everything.

Bеwаrе Оf Рhiѕhеrѕ

The bеѕt wау tо рrоtесt yourself from рhiѕhing аttасkѕ iѕ to аlwауѕ bе suspicious when you open еmаilѕ, respond tо social media messages оr receive a tеxt frоm someone уоu dоn’t knоw.

In particular, watch оut fоr messages thаt ask you tо provide infоrmаtiоn, ѕuсh as login оr bаnk dеtаilѕ.

Mоѕt соmраniеѕ аnd government ѕеrviсеѕ will nеvеr ask you tо lоg in tо your account, рrоvidе bаnk details оr dоwnlоаd a program within an еmаil оr tеxt. Tо be сеrtаin thаt correspondence iѕ lеgitimаtе, tуре оut web аddrеѕѕеѕ уоurѕеlf and lооk uр соntасt details оnlinе rather than clicking оn linkѕ within messages, whiсh саn lеаd tо fake versions.

Tо рrоtесt аgаinѕt spear рhiѕhing аttасkѕ, уоu should аudit the information that iѕ rеаdilу аvаilаblе about уоu online, such аѕ уоur nаmе, еmаil address, job dеѕсriрtiоn and where you аrе. Sеtting your ѕосiаl mеdiа ассоuntѕ tо private iѕ аlѕо advisable, whilе уоu ѕhоuld never роѕt pictures оf ѕеnѕitivе documents, ѕuсh аѕ bills and plane tiсkеtѕ.

Uѕе Antivirus Software

Onе of thе best ways tо dеfеnd аgаinѕt malicious software is tо uѕе an antivirus рrоgrаm thаt саn ѕсаn bеfоrе you download something, blосk ѕесrеt inѕtаllаtiоnѕ аnd look for mаlwаrе already оn уоur соmрutеr.

Othеr wауѕ tо рrеvеnt mаlwаrе from mаking it оntо your devices is tо сhесk the rеviеwѕ оn аррѕ, nеvеr click оn suspicious linkѕ, аnd diѕаblе аutоmаtiс downloads оn your brоwѕеr.

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Influencer Marketing Now Bigger Than Digital Ads

If you haven’t noticed we are surrounded by influencer marketing on all four sides.

Everywhere you look people are online looking at their phones and interacting with different social platforms.

We inhale and exhale influencer marketing  constantly every day and still many of us  are not fully aware of what it really is.

While the world is modernizing and the people’s voice growing, we have broken through into a new era of digital marketing, a more natural type of marketing done through influencers.

Rodney Gray
Image credit: Rodney Gray

Rodney Gray nominee for the month of June 2017.

Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

“Marketing with influencers, is turning influencers into advocates of the firm.”

Before we go into any details about this type of marketing, one should clearly know what it is.

What is influencer marketing?

This kind of marketing focuses on an individual, rather than large groups of consumers to advertising the brand’s message.

The individual here is referred as the ‘influencer’ who is hired to get out the word for your brand.

In this game of influencer marketing, these influencers may be the potential buyers themselves.

They usually play the roles of content writers, journalists, bloggers, CEO’s, creative people, advertisers or advisers.

They are connected to other people around them and are looked to for advice and opinions and are regarded as influential.

Content marketing and social media marketing are regarded as the two major forms of influencer marketing.

How does influencer marketing work?

Marketing with social media influence
Influencer marketing now one of the most powerful form of advertising

Nowadays, users give more reaction to ratings on social media or opinions of a person rather than believing in advertisements.

This is made the basis of influencer marketing where an influencer will write about the products in their personal and social channels.

People tend to believe what the influencers have to say about something, over the media.

Many marketing companies don’t even have influence marketing on there radar as it such a unique method of the product. In many cases it’s out of their control as more of an individual voice takes hold rather than the standard-static corporate ad.

Digital ads are not given the same interactive and emotional response by the consumer.

The feedback and ratings on social media about a particular brand or product also adds greatly to the product or brand being showcased and is the new product placement platform.

Why is influencer marketing now bigger than digital advertising? & How did that happen?

Trust and honesty is a very important factor in marketing.

We all know which media we trust and distrust and in most cases just simply by the subject header.

Traditional media is scrambled with misinformation and the general consumer would rather interact with there products or services of interest on a social level.

Consumers do not buy goods or services unless they are completely assured that the product or service is perfect for their needs in every way.

It is believed that if you influence the mind, you have the world in your hands and that’s what influencers are doing.

Influencers have built up relations in order to gain trust to become, influencers. Much commitment and nurturing have gone into building those connections.

When it comes to building up relations and creating a positive message around a specific brand that is where influencer marketing has a higher standard compared to digital advertisements.

Let’s throw light upon, Influencer marketing as ‘THE NEXT BIG THING.’

  • As seen on: “Social Media”.

As the world has shifted to social media, consumers look upon at fellow consumers to inform their purchasing decisions.

Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, LinkedIn, Twitter, Facebook, Google+ and other platforms.

The rise of the social media influencer has created a world of possibilities;

It has opened up a flood of new waterworks for brands to connect with consumers directly and on a larger scale through more organic natural marketing method of influence like a new age word of mouth.

  • Provides a better description with an Interactive messaging platform. With each social media interaction or reaction, it promotes the possibility for hundreds of more people to view your message through the social connections in their network.

While digital ads are solely comprised of precise information about the goods, an influencer approach to the market has its own ways of attracting people with all the accurate description and information about the products and services in a more interactive, consumer arena, that has organic life to the message.

Influencers are trusted to provide the updated details of the products or services they are dealing with and the message can also be slowly released over many days weeks or months.

It is considered the job of an influencer to gather up all the points about the marketing campaign and forward that message to the consumers.

To ensure this, the influencers are often paid for their job. If not paid, then they are provided with incentives by the company they are working for or in some cases sharing content with their readership for no other motive than to educate and to encourage interaction among the network.

Unlike digital ads most of the time influencers are “not selling anything” and are simply sharing information to create a more positive network of influence or to encourage participation and interaction on topics that can truly help. They might choose to follow up through other methods of communication like an email newsletter to promote products or services an advertising services.

When comparing social marketing to digital ads, I sort of side by side comparison, a static  digital ad does not provide depth as they comprise of banners and poster type ads and do not have any opinion oriented objective.

The old and outdated information may soon turn away consumers.

  • People are more likely to trust other people than advertisements

Influencer marketing has the concept of ‘word of mouth.’ This pretty much sums up how people get to trust the influencers. Where advertisements could be nothing more than made up stories or exaggerations in the sight of many consumers, people are likely to trust their fellow friends and society when they tell them about a certain product.

That’s when influencers form relations in order to promote the market;

The influencer campaigns help a lot in the process The earned trust helps the market to flourish, after all, marketing is based on gaining consumers trust so let’s have the consumers interact with the message.

  • Much simpler

Influencer marketing is a much easier and simpler way of marketing than the digital ad marketing.

Not only is the way of attracting people simpler but the way of actually putting it up does not require many efforts other than the creative element.

In this era where everything is made simpler by the internet, successful marketing has been made an achievable task by the social platforms and online facilities.

You write about it and post about it online and within minutes thousands of viewers are peeking into your blogs and journals.

The online facility helps to connect people worldwide.

  • Market grows faster

Apart from being a simpler way of marketing, influencer marketing helps to boost up markets at a great rate.

Everything should be made as simple as possible, but not simpler.

– Albert Einstein

The influencer way of marketing has an advantage of doing wonders online which helps to connect influencers with people from all over the world.

  • Any queries about a product are immediately facilitated and generally much more appreciated than an email, support ticket response or any other type Q&A delivery.

May it be social media or content driven market, people get the answers to many of their questions about a product immediately in influencer marketing and much more view the comment responses making the viewership quite extraordinary.

In the case of social media marketing where the advertisement is placed on all the frequently used social sites, people get to know about other opinions about products, which greatly helps them sum up any purchasing decisions.

Apart from this, they are also connected to other people on the social media (which in this case acts like influencers) who tells them about many goods and hence solves many queries.

In the case of the content driven market, influencers are already there to respond to any queries of the consumers. This way any doubts about a product are removed.  

  • It’s powerful. Yet simple.

Influencer markets are powerful in their own manner. The content shared by influencers is powerful and authentic. They have the ability to gain people’s trust and reliance, all that is needed.

Thoughts and opinions are shared through influencer markets and better relations are created even with consumers that live miles away.

“The marketing roots with any social platform are quite strong and are not easy to cut down.”

  • The writings can do wonders

All those bloggers, journalists, content writers, CEO’s out there portrays the market accurately through their writings which depend upon proofs, opinions, and ideas of many consumers.

These pieces of writings are much more convincing than the digital ads that consist of a couple of pictures and slogans. The writings talk about the feedbacks and opinions of other people and influencers which is a quality that digital ads market surely lags. We just might have seen the peak of the market for digital advertising and ads.

  • The advantage of videos

Digital ads that usually consists of banners and posters have become very less influencing when the social media is filled with videos about the products.

Living objects are automatically more attractive than still lives. Influencers have started making use of videos in their contents to influence the people which is turning out to be another plus point of the influencer marketing.

  • Celebrities as Influencers

Consumers are influenced greatly when their favorite celebrities post about a certain product.

This has become a growing area of influencer marketing that celebrities are used as influencers to attract people towards a specific product. Like television commercials, where celebrities are used as influencers, they are made influencers on social media nowadays where they post about how they have become the customers to a certain product.

This practice does not even require any convincing as many people will blindly believe in the quality of the thing when their favorite celebrity buys it.

No wonder, influencer marketing is taking over.

  • Online feedback

When influencer market is on social media the feedbacks of the consumers becomes very important for marketing purposes. The market grows with positive feedbacks, and similarly, it shrinks when the feedbacks are not in the favor of the goods and services.

People today believe greatly in the ratings and online opinions of the consumers.

Influencer marketing is largely driven by this concept of online ratings and participation and thus is rapidly growing.

  • Honest opinions

Consumers value opinions and ideas more than advertisements.

In the world of influencer marketing, the opinions of people act as influencers on the social sites and are just as important.

If not all then most of the feedbacks and opinions of people about a particular service or product are honest.

Finding honest opinions about a thing, a person, or a company is an important element for today’s consumer to be able to purchase the product.

In the case of digital ads marketing, there are hardly any opinions shared as the ad platform does not allow for such interaction.

  • Time efficient

Influencer marketing is instant and is purely based on the established relationship between the influencer and their network.

The fact that influencer marketing is taking over digital Ads just might be happening now.

It has been estimated that in another few years influencer marketing will take over all the other marketing strategies and will become the biggest marketing practice by the year 2020

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