Tag Archives: Entrepreneurship and Leaders

Comparing The Top #2 Marketing Methods

The most exciting aspect of becoming an entrepreneur today is the diverse marketing methods and the wide range of tools available to help in the process;

Comparing The Top #2 Marketing Methods
A Top #2 Marketing Methods Comparison

The problem we face in the age of big data, is acquiring large records and big data over time and having the inability to successfully disseminate your messages via email.

Email Marketing Companies like MailChimp, Constant Contact, Campaigner, Official Email Marketing, among others, all provide a client user dashboard to make the process simple and manageable.

You must decide what type of email marketing you require;

Many companies have large databases and there can be little options for delivery.

Email versus Ppc Ads: comparing the benefits of the two popular marketing strategies;

Benefits comparison, create the most value from your campaign.

Email: the benefits of email;

  1. Always building and filtering your contact lists. Email allows you to create a proprietary database of your contacts and as campaigns are sent your databases grow larger and more relevant with time.

  2. With email you can easily track and create, opener and clicker reports, to follow up with only interested individuals who opened and read your message beit by email, phone, or mail.

  3. Email is cost-effective and it’s easy to keep your budget in control.

Ppc: the benefits of pay-per-click;

  1. You only pay per-click and can easily set a maximum bid and maximum daily spend limit.

  2. Just like with email, Ppc can show you results quickly as an organic listing in Google search results takes some time to nurture.

  3. Bid only on specific keywords with other competing business for words pertaining only to your business or service.

However with first time email marketers many say it’s the best cost conversion, for return on investment.

With Pay per click campaigns many say it can take some time, getting used to the keywords and adjusting the campaign which can contribute to runnaway marketing budgets.

What makes a recipient want to take the first steps and open your email?

More times than not it’s the subject line the receiver will judge the content and determine if it passes their personal spam test all in an instant.

Remember subject headers “don’t need to necessarily sell” but just entice the recipient to open the email and click for more details.

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”

– Ann Handley

PlCreative Email Subject Lines vs Clarity Email Subject Lines


  • It’s finally available

  • Your Mom will love this

  • I thought you would like this

Creative subject lines provide an enticing approach to the reader and can spark curiosity


  • 10 Free Marketing Software Downloads

  • Big Data Lists for Businesses

  • 3 gift ideas for Mother’s Day

Email subject lines with clarity give the reader a solid idea of what the message contains.

Do you want your emails to end up in spam?

Below is a list of words to “skip” when writing your emails so they do not end up in the junk or trash.

  • Percent off

  • Reminder

  • Help

  • Buy

  • Clearance

  • Earn $

  • Make $

  • Earn

  • From home

  • Biz

  • Cash

  • Claim

  • Collect

  • Income

  • Get out of

  • Increase your

  • Prescriptions

  • Free

  • Millions

  • Urgent

  • Dear

How long should the subject line be?

Aim for less than 50 characters or 8 words Making the subject line longer runs the risk of having the end get cut off.

Give the reader a reason to buy and a – sense of urgency;

You need to make the recipients feel they absolutely must open your email this very second. (Remember subject lines don’t need to sell but get the reader to open it).

Urgent email subject headers

  • Buy One Shirt and We’ll Give You Two More – Today Only

  • Double Your Savings – If You Purchase by Midnight

  • 5 Tips for Doubling Your Summer Sales – If You Start Today

Consider which types of subject lines would turn you away, and avoid using them.

Make it your goal to engage your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.

Pay-per-click, Social media and crowd-funding may be getting all the attention, however the most effective way to make a sale or build an audience is through mailing lists.

You can maintain a mailing list in your email account or with plugins, but to see results quickly it’s recommend to use a software platform like the one offered by Official Email Marketing.

Learn how email can help your business today: http://www.officialemailmarketing.com

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6 Common Traits Of Successful Entrepreneurs

No Doubt becoming a successful entrepreneur is a struggle and nothing comes easy. Working as your own boss has it’s rewards and the payoff is sometimes worth the risk.

Common Traits Of Highly Successful Entrepreneurs
Common Traits Of Highly Successful Entrepreneurs

What makes an entrepreneur successful – is it just money? Maybe..

“Maybe the argument is how “you” define success.”

People that are seen as successful typically tend to produce a substantial body of work, no matter what find of interest.

Success is determined by each individual.

Maybe success is already within you and simply defined by your attitude towards your own personal achievements. Maybe true success is not defined by external or societal standards at all.

Here are some common shared traits among successful and profitable entrepreneurs:

  1. Work without interruptions and condense your time. What task will have the biggest impact on reaching your goals and stay focused.

  2. Don’t respond to each phone vibe,  message, or constantly check and see who has just hit their inbox. Again they tend to work without interruptions and only check emails and messages when ready to respond and allocate some time to the reply.

  3. Exude a deep passion for whatever they tend to work on.

  4. Have high energy levels and mental resilience, and continue to persist in the face of difficulties. Dedicated and a sense of significance, enthusiasm, and an inspiration to those around them.

  5. Excellent communication skills. Clear and concise leadership is very important and creating fair and mutually rewarding relationships for both parties involved in any negotiation.

  6. Highly successful people know they deserve their success and they understand that mistakes do happen. Successful people know making a firm decision and holding to it is key to leadership, however when presented with new information that changes the core of that decision making process a truly successful person will always reevaluate and take any new information into account and adjust accordingly.

Common misconceptions about success.

  • Believing they must first have the funding/money, connections, or time.
  • This has been proven false and sometimes the best advice is to take the risk and worry about the details as you go.

“You don’t learn to walk by following rules. You learn by doing, and by falling over.”

– Sir Richard Branson

Other Notable Traits of Highly Successful People;

  • Organizational Skills

  • Excellent use of Time

  • Open door policy

  • Accountable

  • Patience

  • Creativity

So what’s the definition of success?According to Google it’s the accomplishment of an aim or purpose, and the attainment of popularity or profit.

What we know is success breeds success, and sometimes you just need to focus on the little milestones to gain some wins and work up towards your major goals. Have long term, and also short term goals. Even a 10 year plan.

Please be sure to like, comment, or share to encourage more articles like this 🙂

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The Top Marketing Software for 2016

Do you have a list of LinkedIn, Gmail, or Business contacts you have been wanting to send out using the latest can-spam compliant email marketing software but don’t know where to start?

First thing you need to do is use a true email marketng platform that will not close you out for spam complaints or multiple remove requests.

Official Email Marketing has everything a small or large business needs in an email marketing software. View testimonials.

  • No Setup Fees
  • No Contracts or commitments
  • Cancel Account Anytime
  • Upgrade or Downgrade Anytime
  • Fully Supported Technical Staff
  • Web-based Email Software Mobile Friendly
  • Create Unlimited Campaigns / Clients Campaigns
  • Easy to Create and Send Different Offers
  • Easy to Manage Inbox to Follow up with Leads
  • Full Statistics and Reporting with Google Analytics
  • Get started and view pricing

Read more; http://wp.me/p1x3DR-zV

Profitable Online Marketing Business For Sale

Want to start an online marketing business?

It’s true email is one of the fastest growing marketing methods for 2016. Learn how you can capitalize and start your own online marketing business working part time.

Email marketing online business for sale

0% financing offered, make payments as you operate and learn the proven business.

Learn more;


10 Mistakes to Avoid When Starting an Online Business

Starting an online business begins with filling a need and building credibility, but the factors that go into making your online business a smashing success don’t stop there. While the barriers for setting up a company are low, the majority of people starting an online business fail largely due to mistakes that seem obvious in hindsight — such as overestimating profits or trying to be too many things to customers from the onset. But there are many more mishaps business owners experience.

To enhance your shot at success, try and avoid these 10 common mistakes when starting an online business.

Continue reading 10 Mistakes to Avoid When Starting an Online Business

The Top 3 Proven to Work Marketing Strategies | LinkedIn

Article on LinkedIn: on the top three proven to work marketing strategies;

Top 3 proven to work marketing strategies by Rodney D Gray



6 Steps to Becoming a Lifestyle Entrepreneur

The Internet has been used by academia since the 1980’s, but in the last fifteen years it has become what we know today. Today, 2.5 billion people log onto the Internet every day, and it’s estimated that the number will double in the next five years

For entrepreneurs looking to start or grow a business, the Internet offers a fairly unlimited and mostly untapped customer base. There are many successful lifestyle entrepreneurs, but they are just scratching the surface of the opportunity that’s available.

A “lifestyle entrepreneur” is an entrepreneur who makes their living online. They don’t have a physical location or need one to operate. All they need is a laptop and connection to the Internet to manage their business. There are several tools and software they use, but they’re portable.

All they need is a laptop and connection to the Internet to manage their business.

They are not tied down, which allows them to operate their business all over the world. There can also be a passive income element to their business, but it’s not necessary. If they offer services, such as coaching or consulting, they can work over Skype.

Promote your business with a free email list learn more.

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Elon Musk’s Surprisingly Simple Secret to Success | Inc.com

From Paypal to Tesla, Elon Musk has one winning strategy all entrepreneurs should implement now.

On the cusp of his new Tesla release, Elon Musk has me, and other entrepreneurs, curious about what makes him a success. Like many of us, he took serious risks to get his companies off the ground (both figuratively, with Tesla, and physically, with SpaceX). He seems to take those risks and win, even when he “fails”,

I found a simple, excellent theory that is applicable to all of us. It is from Farnam Street, which cites Musk’s colleagues:


What allows Musk to attempt and complete projects everyone else considers impossible? [SpaceX co-founder Jim Cantrell shared] “[I]t doesn’t matter if its going up against the banking system (Paypal), going up against the entire  aerospace industry (SpaceX) or going up against the US auto industry (Tesla).

He “can’t imagine NOT” succeeding and that is a very critical  trait that leads him ultimately to success…

What separated us, I believe, was his lack of even being able to conceive failure.  I know this because this is where we parted ways at SpaceX.  We got to a point where I could not see it succeeding and walked away.  He didn’t and succeeded.”

The entire Farnam Street article is worth a read, but there is a simple bottom line: You have to prepare for success more than you prepare for failure. It means determining your endgame before you start. It means working backwards from your ultimate success. It means laying out the steps that you need to take at the end, then determining the actions you need to today to reach those final steps.

It’s worth noting that Musk’s ultimate and perhaps only goal is to have humans live on multiple planets. What do you need to do make that happen? Affordable, reliable rockets. His revolutionary SpaceX program is just an ends to a means. Seemingly fatal mishaps and challenges are minor bumps in the grand scheme, but that only works when you have a master plan.

Web based email software to stay in constant contact with your clients and new customers. Send HTML email messages that get results. Data now included.

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You’ve Bought a Small Business. Now What? | NYTimes

It was just six months ago that three venture capitalists, Trish, James and Palmer Higgins, took the biggest leap of their relatively young lives.

After a year researching 1,000 businesses, holding 75 conference calls and visiting prospects coast to coast, they made a decision. They would put their money — and their hearts — not into some cool Silicon Valley tech upstart or e-commerce innovator but into a snow removal and landscaping operation in Portland, Me.

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And they said in an interview with The New York Times for an article about their plans that they would double down on the risk by moving to Maine from their home in Greenwich, Conn., even before the deal was done. They became co-owners of Seabreeze Property Services in September with the company’s founders, John and Pete Kelly.

So now, with a half-year and a comparatively mild winter behind them, how is it going? What might the difference be between expectations for a new business and the reality? The question is one new business owners face all the time.

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