In one week, I increased the number of people looking at my LinkedIn profile by 425%. And that’s pretty exciting — more views means more potential job opportunities, more connections, and more visibility in my industry.
Also exciting? The only thing I did differently in those seven days was start and participate in a few group discussions.
Now that I’ve discovered how beneficial it is to be an active contributor, I’m making it my goal to join group discussions at least once a week. Here’s how to do the same, so you can make your profile views soar.
1. Find the right group
If you’re already a member of several groups relevant to your industry, profession, or interests, great. If not, let’s fix that.
Go to the search bar at the top of the page and enter some keywords. If you’re a content strategist, try “content strategy,” “content marketing,” “creative content solutions,” and the like; if you’re into cloud computing, try “cloud computing,” “cloud storage,” “cloud services,” “cloud computing and virtualizations,” and so on. Then, in the left bar, click “Groups” to filter your results. You can also do a “blank search” (press Enter without typing anything) and let LinkedIn show you the groups it considers most relevant to you.
Groups range from the broad (like “Content Strategy”) to the ultra-specific (like “Women in Marketing, Chapel Hill, NC “), and each has its merits, but don’t limit yourself to one size. If you’re just starting out, join one small group (less than 100 members), one medium group (less than 1,000 members), and one large group (anywhere from 1,000 to 100,000 members). This strategy lets you be a big fish in a small pond, a medium fish in a medium pond, and a small fish in a big pond.
One characteristic all the groups you join should share? They should all be active. If there hasn’t been any discussion in the group within the last week, pick a different one.
2. Get the lay of the land
Don’t do what I did, which was immediately post a discussion without looking at anything else on the group page. After getting zero responses to my question, I scrolled down to see that someone else had asked the same thing just a couple days prior.
Send unlimited e-mails, marketing never got easier. Learn more.