Tag Archives: marketing trends

Digital Marketing Trends Predicted For 2017 | BuzzFeed

The industry that never stops is the one and only, digital marketing industry.

It constantly evolves latest customer acquisition tactics, new strategies of marketing and even growth channels.

“In today’s world, the social web is growing like a virus and becoming a strong platform for marketing.” Rodney Gray

With the rise of numerous formats and new channels, the social web has become a top-notch way to reach out to the target audience.

A devoted marketer constantly obtains new skills to learn and understand the usage patterns that keep changing with time.

Here are the latest digital marketing trends predictions for the most effective channels for 2017: Source: BuzzFeed

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10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy | KoMarketing

I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors.

Digital marketing strategies

Today, I want to look back at the past six months (with help from our industry news section and GIFs) and showcase some of the latest trends I’ve come across that should have a direct impact on 2016 content marketing strategies.

Take these trends personally. Successful content marketers dig into as much data as possible to analyze what’s working (and what isn’t) and better understand their target audience.


Numbers behind this trend: An IBM report we covered earlier this month concluded that nearly half (47 percent) of “Torchbearer” CMOs said they were confident in managing today’s abundance of data. Just 27 percent of “Market Followers” said the same. Further, the expansion of marketing tools has created a need for talented data analysts as companies plan to use more digital channels in the near future.

Action content marketers should take: Take these trends personally. Successful content marketers dig into as much data as possible to analyze what’s working (and what isn’t) and better understand their target audience. If your company or team has recently invested in new technology, take it upon yourself to get comfortable with it. Doing so will enhance the quality of your work and show upper management that you’re ready to be a “torchbearing” content marketer.

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Why Everything You Know About Marketing Is Obsolete | Inc.com

In the last few decades, marketing primarily involved utilizing the media, the internet, and email to engage with consumers.

“But it’s a different world today, when almost the worst thing that could happen to most people is losing a smartphone.”

That’s according to Christopher Dean, CEO of Swrve, a San Francisco-based startup that is seeing triple-digit revenue growth by helping clients including The Guardian, Conde Nast, Warner Brothers, and Microsoft engage with mobile consumers. Here’s what Dean says about what companies need to know about how marketing isn’t what it used to be.


1. Marketing is no longer public, it’s personal.

Unlike traditional marketing in public spaces such as billboards, magazines, and television, the smartphone is a highly personal space for the consumer, and requires an entirely different engagement mode, where people spend the majority of their time, needs to be tailored to the experience users expect when they engage with apps. In other words, however you’re trying to engage with consumers, it needs to be personal, immediate, relevant in real-time, and in-context. Plus, the entire experience needs to feel seamless and frictionless, which can be a challenge for digital marketers.



Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide

Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide
A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with one exception.

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Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page. At the same time, the company says it may show an additional ad — four, not three — above the search results for what it calls “highly commercial queries.”

Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide

All of this represents the conclusion of a test that began all the way back in 2010, and has been tweaked over the years since then.

Search Engine Land readers particularly some outside the U.S. notified us late last year that they were seeing the top-only ads more frequently.

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10 Ways To Simplify Your Local Marketing Strategy In 2016

10 Ways To Simplify Your Local Marketing Strategy In 2016

Looking back at lessons learned last year and expected trends for this year, columnist Wesley Young cuts through the clutter and suggests ways to make your marketing strategy simpler, clearer and easier to execute.

As I scoured articles proclaiming the top trends in marketing for 2016, one thing that struck me was how many new technologies and new products were being pushed out, all in the name of bigger and better. It was a bit overwhelming.

For the local business owner, marketing has become so complicated. Audiences are fragmented over hundreds of different media outlets, apps, platforms, search engines, social media sites and business listing products.


Yet technology is constantly evolving the way media is accessed and consumed, and it remains critical for businesses to use technology to stay competitive.

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Large businesses have the resources to utilize every new martech innovation and reach out through every available social media channel.

More http://searchengineland.com/10-ways-simplify-local-marketing-strategy-2016-239204

10 Small Digital Marketing Strategy Hacks That Move The Needle

When was the last time you evaluated your website from the perspective of a customer?

Have you ever secret-shopped your own eCommerce site?

10 digital marketing hacks

It’s far too often for a company to implement a website, software solution, or new program and never look back. You may get lucky and never have any big issues.


Or, you may find everything from glaring typos to broken graphics and links that go nowhere. Even the most successful programs can afford to be tweaked a bit.

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Keep your digital marketing strategy on point by checking in with your systems and assets every quarter to every six months and performing a thorough test.

More http://smallbiztrends.com/2016/01/digital-marketing-strategy-hacks.html