Tag Archives: send bulk email

10 List Building Techniques for Businesses with Limited Email Marketing Budget

Email is a very powerful and affordable lead generation tool that businesses can employ. Given the innovative products and solutions offered by marketing automation companies, email’s ability to deliver famous 44% return on the investment has enhanced further. However, the success of email campaigns depends upon a range of factors, like; content, ESP functionality, sender’s repute, and quality of your mailing list. If the database is of substandard quality, even a perfect set of email and content will serve no purpose.

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Yes, it’s true. If you do not have a quality e-mail marketing list, you are reducing the potential you have to drive traffic, generate sales/leads, and build your brand name. This is the single biggest factor that can make or break things for your marketing and lead capturing campaigns. Therefore, companies with decent marketing budgets go for premium data subscriptions, special data acquisition programs, and run active lead generation campaigns to build contacts list.

Did you know you have Gmail and social contact databases already for connecting with your core market

However not every business enterprise enjoys this much financial freedom to invest hundreds of thousands in database development but this does not mean they can’t do anything. There are some very simple and affordable (some free) ways to build a quality email list for your drip campaigns. Some of those are being explained in the following.

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1. Export Your Social Contacts:

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5 Tips For Better Email Marketing in 2016 – Chiefmarketer

Here are simple five tips and tricks to make your email marketing campaigns stand out, and help your brand start the new year in style.

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Official Email Marketing

1.) Subject lines: What’s the one thing that entices your audience to open your emails? The subject line! Your subject lines should be short and to the point, accurate about what’s inside the email and focused on the benefit. Don’t be afraid to get creative to draw attention to your email, or use strong action words or phrases. But be careful on using all-caps text—not only can they trigger spam filters, but can also be difficult to determine what is most important. If you must, use caps sparingly.

And number one, people like numerals, numbered lists and countdowns, so don’t be afraid to add in the number of days remaining in your sale or the percentage customers will save.