Tag Archives: small business marketing

9 Ways to Promote your Products with Little to No Money | [VIDEO]

Here are 9 effective and inexpensive ways to market your product or service online and offline

Not only did I find it very interesting from a marketing stand point but I also believe that young entrepreneurs or small business owners will benefit from the information that he is sharing.

In order to have a successful company, It’s clear that a company needs to find ways to promote their products and or services on an ongoing basis (365/24/7)

You are just starting your small business or you already have a business but you are looking for ways to get your product or service in front of the right people.

You know you need to come up with a truly effective marketing strategy. And you know you can’t afford to spend a lot of money because you need to make some money before spending some on your business.

Original article source https://quilpen.com/2017/06/05/the-best-wa….

Martin Paquette

Special thanks to (Martin Paquette linkedIn) with Upside Videos be sure to follow them on YouTube.

Martin is an energetic and very talented young man. It was a great pleasure working with him.



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How To Future-Proof Your Small Business

With technology evolving at a rapid rate many business owners are learning more about Future Proofing.

According to Richard Branson CEO and Founder of Virgin “A business’s long history is meaningless if it doesn’t provide the best-designed, most reliable products or services at competitive prices and back up those offerings with the finest customer service. In these fast-moving times, longevity is more the exception than the rule. According to a 2012 study by Richard N. Foster of Yale University, the average lifespan of a company listed in the Standard & Poor’s 500 index has decreased to just 18 years, from 61 years in 1958.

Are you becoming complacent?

Almost no product is so good that it cannot be constantly improved upon.

In the UK they have a great saying: like painting the Forth Bridge in Britain,” which is an unending task. This is because the painters of this massive bridge in Edinburgh were never done – once they had finished painting it, they then were needed to immediately start again. The task came to an end in 2011, because workers had switched to a new kind of paint. This is a great example how your businesses product development should be a similarly endless quest for improvement.

According to Bluecorona Small Business Statistics for 2016/2017

  • 66% of small business owners say that finding new customers is a top concern.
  • 40% of small business owners say that retaining customers is a priority.
  • 43% of SMBs says that improving customer experience and retention is their top strategy to improve revenue growth.
  • 30% say that keeping up with technology advances is a major concern of small business owners.

What is Future Proofing?

The term “future-proof” refers to the ability of something to continue to be of value into the distant future; that the item does not become obsolete.

This information can be distilled into many principles depending on industry group which can then be applied to many areas.

10 Ways to Future Proof your Small Digital Business

  1. Work with millennials and change your thinking.
  2. Think from your client’s standpoint and create a positive product experience from this viewpoint.
  3. Common Q&A if you get the same questions try re-writing your website copy to better answer common questions.
  4. Focus on creating a long-term client not just a one-time sale.
  5. Read about marketing trends and the directions on technology
  6. Eliminate untrustworthy or toxic people from your life, this could be a lifelong friend, family member, a dishonest bank that has cheated for so long it’s become common practice,  or even your mortgage broker who breaches your client trust and client confidentiality.
  7. Monitor What direction your top 5 closest competitors are doing and create an average for your new direction if a new change is needed.
  8. Have a upsell strategy built into your product purchase process.
  9. Train your staff right from the start on exactly how to carry out the tasks they are expected to complete.
  10. Cut your costs, all businesses have expenses. Most businesses have expenses that can be cut. Don’t wait until you need to cut your operating costs to start eliminating unnecessary services and expenses from your monthly burn rate. Take a look into the expenses that don’t equate to your basic bottom line and ax them. Remember for every dollar you save it’s then directly reflected to your profit.

Small Business “Digital Marketing that Converts”.

Digital Marketing / Email Marketing

If you know anything about small business, then you know its overall mission is to attract customers that are interested in your products and services. You might have tried Google ads, or FB and social media marketing to some success. The problem with many digital marketing methods is you pay your money and cross your fingers that sales will convert.

I have personally tried almost every type of digital marketing you can think of, the only one that sticks out for me is official email marketing. Email has been the only marketing method that provides the ability to grow massive contacts databases easily and responsibly. With email marketing you can send out thousands of emails an hour and have a web-based dashboard manage and automate the entire technical process.

If I had to choose only one digital marketing platform to build my business it would be “email marketing” hands down.

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All-in-One Email Marketing for Small Business

Email marketing creates a valuable asset for your business by building data lists for future use, and keeping connected with your customers.

Email is one of the most cost effective and safest ways to generate sales and awareness for your business and brand online almost immediately.

Sending email for acquiring new clients is a strong, safe, and effective marketing strategy.

Most first-time email marketers do achieve success within the first 30 days and ongoing email campaigns only build bigger and more relevant with each campaign sent. Email works for any type of business and it drives ongoing traffic and revenue.

Consumer Email Records for Small Business Marketing

Simplified email marketing
Email marketing made easy

Full records excel .csv format. We provide the email address, first name, last name, address, city, state, zip, phone number, website source, Ip address, and date and times. Data is collected from opt-in sources and only saved after running through our rigorous email verification. OfficialEmailMarketing has been providing quality data since 2010.

You will not find a better data solution anywhere!

View pricing options: http://www.officialemailmarketing.com

Email marketing for small businesses
How to use email marketing to efficiently promote your small business 

Most Popular Small Business Marketing Tools 2017

What are the top internet marketing strategies currently working for your business?

Marketing methods can help increase your chances of successful return on investment ROI

If you lean a little smart marketing advice you can trust it can help ensure the longevity of your business by continually attracting customers. Small business is the backbone of our economy.

Top three online marketing methods that work.

In this article I have briefly outlined what I believe to be the best three marketing tools available today for the average small business for ease of use and cost effectiveness.

I have personally used all of the techniques below and I have invested over $250,000 on advertising with just Google Adwords alone in the past 7 years. I have real world experience in each method outlined below and continue to use these three methods today.

“The best marketing doesn’t feel like marketing.”  – Tom Fishburne

Don’t think that advertising and websites are the only two ways to attract more business. You can market your small business in literally hundreds of ways, so it pays to know what they are and then eliminate the ones that won’t work, or that you can’t afford, up-front.

My Top Three Marketing Strategies for 2017

1.) Email: Today over 20 percent of online marketers say that their businesses primary revenue source is directly linked to email operations. Many small business owners overlook the importance of email list marketing and list management. According to Radicati email statistics report, in 2015, the number of emails sent and received per day total over 205 billion. This figure is expected to grow at an average annual rate of 3 percent over the next four years, reaching over 246 billion by the end of 2019. Email data lists can be very affordable to purchase and then can easily be uploaded into any web-based email marketing software for sending. An email database not only helps to promote new products, services or promotions for your company but it add value to your company each time your database grows.

2.) Google Adwords: I would say this is just as important as email communications with your customers. I could write an entire article on PPC (pay per click) advertising but I will keep it simple for this list. Keep your budgets low when you first start and track your return. Remember that a ton of clicks, even orders, does not always mean a “profitable” sale. Sometimes paying too much per-click can cost more than what getting rung through the till. Be sure you keep your cost in check and create a budget. Google ads can be effective no doubt, but it can only provide so much so find the perfect cost per click and stick with it. I like to create three ads at least, per ad group, then each week delete the poorest performer then create a new ad in its place maybe using some variation of your best performing ad. Do this for the first month or two and you can effectively create a great organic ad that performs amazing using Google analytics to help you hone in on your core audience

 “To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller

3.) Social Media: Social media is much like email marketing where you are able to continually grow your lists, in this case followers. With increasing popularity of social media, and the fact its free, it is no wonder that this has become the most used methods of business advertising among a large number of business corporations. The real truth is, if you want to get results using FB, or Twitter, you need to pay for ads. This has been a provable method for myself personally to gain sales, and get a decent return on my investment. I think twitter not allowing geo-targeting of promoted ads is a mistake. If you were going to pick one social media platform for your business I would recommend LinkedIn hands down. LinkedIn is by far the best time spent for any small business if you’re looking for free organic results. Social media provides the opportunity to easily and efficiently connect with your potential customer. All your efforts in social media marketing should be focused on reaching out to your customers and vice versa.

If you understand some of the marketing essentials you can’t help but succeed attracting new customers and bringing in more business. Spend some time getting your main marketing plan in place and focus on email marketing as your foundation.

Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do. Pele

If you’re relying solely on social media to get the word out about your small biz, then it’s time to give email marketing another try!

Top 2 most Effective Types of Online Marketing for 2016

With a plethora of online marketing tools and social media platforms to choose from these days it’s hard to know exactly what types of marketing. platforms are working. 

1. Google Ads: pay-per-click ads work well but can get extremely expensive. You can order up marketing on a pay per lead basis. There is a moderate learning curve but over time it can be easy to manage, or have managed for you.

2. Email Marketing: hands down email marketing is one of the most effective forms of advertising online today. With email you can build and grow your marketing data lists, so over time your brand gets stronger with each campaign sent. 

Overall the fastest and cheapest way to get marketing effectively is email marketing. 

Get started with email marketing, view pricing, learn more here. 

strategies for the average consumer.
Best marketing strategies for small businesses

3 Ways to Market Your Small Business for $0.00 or your money back

Every business is limited in terms of time and resources and it’s all relative to the results you’re expecting to get, the time you put in and the marketing platform you choose. Are you a small business? In many situations, being small can be an advantage in order to make faster decisions and take your product into new directions. Good marketing should generate revenue that can be used to scale and expand the marketing. Many times the real problem with small businesses is not having a product people want that’s differentiated enough from their competition.

1.) Creating a website to promote your business Cost $0.00 and up.

These days you can easily create a website using an editor and many are free. WordPress sites, for example, are free and allow you to post content like a blog or create stunning websites.

2.) Embrace Email marketing Cost $0.00 and up

1476819042992.jpgEmail can be easy and free to collect your customer’s email contacts. With email marketing you can follow up with your past customers, offer special promotions, discounts, and new products. Did you know if you use Gmail or social media, like LinkedIn, Google+, you can download and export your contacts for use in email marketing campaigns. This can be an excellent method to gain sales by following up with your warm market. Most first-time email marketers do achieve success with larger paid email marketing campaigns and ongoing email marketing campaigns only build bigger and more relevant with each campaign sent.

3.) Social media profiles are important Cost $0.00 and up.

Social Media Marketing

Yes you know you need social media so now is the time. When creating your profile page be sure to include as much information as you can, providing keywords and content relevant to your business. Facebook, LinkedIn, Google Plus, and Twitter are important to me in that order, however you can decide what platforms are right for you business. When your profile is completed, and only then, you can try some light promotion to your ads using paid social media campaigns. This can work excellent but can get costly.

To summarize: I do believe your best dollars spent is with email marketing hands down. Nothing gets the immediate response like email and if you choose the right platform you can grow and build your email lists all in one place making them stronger and more powerful with each new campaign sent.

View rates to get started with email marketing for your small business: More Details