QuilPen publishes an online blog and understands the latest marketing methods for small business.
With 20+ years of marketing experience and over $300,000 personally spent on small business marketing, we have summarized a basic foundation to follow to achieve results for your online business quickly and ensure a high return on your marketing investment.
In this Article: we will shine a light on 3 key marketing methods working the best for most online businesses.
1.) Web-based applications for simplifying the marketing process.
Marketing your website’s products and services can be a simple process when using the proper tools. Email marketing has clearly proven to be the worlds best-performing marketing tool. Nothing can beat the cost and control list marketing provides.
- Recent Stat by DBS Data;
Quite simply email marketing works: The study has shown “For every $1.00 you spend on email marketing, you can expect an average return on your investement of $38.00”.
This is the main reason many businesses tream email communication a top priority over all other marketing and the databases keep getting larger and more relevant with each campaign sent.
Learn what delivery options will work best for your business http://www.officialemailmarketing.com
2.) Social media marketing for business.
Social media is exploding so quickly many are being left behind. It’s true. If you have a business and it’s not on Facebook, Twitter, and LinkedIn, (as a minimum) you’re behind.Social media can be free and you can rapidly build a targeted network surrounding your products and services.
With social media, you can rapidly build a targeted network surrounding your specific products and services.
For example: when you have product update or a discount you can easily update your network of loyal social media followers with an image and information. Social media can be used as ongoing education for your followers and provide them a broader understanding of your industry as a whole. Providing valuable information encourages followers, likes, and social interactions.
3.) Subject headers are very important
Nowadays we have developed a poorly written spam headline third-sense and will delete emails that look like sales pitches, even if they are coming from people and companies we know.
The “email subject line” just might be the most important front line marketing tactic you can use – and even “misused”, daily!
Most small businesses are somewhat limited in terms of time and resources, and it’s all relative to the time and effort you put in from the best times of the day you post your businesses content to social media to the subject lines we write in our everyday emails.
Remember, subject headers don’t need to necessarily sell, just entice the recipients to open up the email and read your message body. (Full article source on LinkedIn)
Consider which types of subject lines would turn you away, and avoid using them.
Make it your goal to engage your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.
Learn how you can quickly increase your sales using cost effective list marketing and create messages that get proven results with the statistics to back it up.